The relationship between CRM and the sales funnel stages
CRM is a strategy and software for efficient customer relationship management. In turn, the stages...
CRM is a strategy and software for efficient customer relationship management. In turn, the stages...
Social media has a very large number of users and, therefore, is an excellent showcase for...
Website optimization is a set of good practices aimed at improving the ranking of web pages on...
Chatbot is a technology that allows conversation between a human being and a robot. Therefore, this...
To increase a company's profits, it is necessary to increase the number of sales and customers....
A good marketing strategy in the digital environment is essential for a company's good performance...
The ease of contacting a company and resolving problems is crucial to customer satisfaction....
Attracting students is crucial to the success and growth of an educational institution, be it a...
Speaking of artificial intelligence and everything related to it seems too futuristic, but the...
Even before being “baptized” and identified as an area of study, Artificial Intelligence was seen...
Content Marketing strategies are one of the pillars of your brand’s digital presence. This work...
After attracting students to your educational institution, the real work begins. Your team needs to...
Artificial Intelligence (AI) is an area of computing research that studies and develops software...
Educational Marketing exists to help educational institutions develop their brands, increase their...
Technology advances and consumer behavior changes. This is no different for the area of education:...
Keeping a user accessing the same page and reading a text that your team produced, until the end,...
When thinking about Educational Marketing, one of the most interesting strategies for getting a...
There is great concern within the educational marketing of becoming irrelevant or outdated....
Customer Experience Analytics is the work done to collect, in real time, information about the...
SEMrush is one of the best paid SEO (Search Engine Optimization) analysis tools available on the...
To make the student recruitment in your Educational Institution it is necessary to invest in a good...
The Marketing Digital It has been one of the most efficient sets of communication actions today. As...
Attracting, winning and selling is just part of the work that your Educational Institution must do...
HubSpot is the world's leading Marketing automation company and has a vast catalog with various...
One of the main Educational Marketing tools to attract people interested in enrolling is the use of...
It is possible to identify the main Digital Marketing trends for the year. In general, companies...
After going through all the work to attract a person to your institution, make them interested in...
Being relevant and having good content to offer its students and candidates is the desire of every...
In many ways, we find similarities between LinkedIn for Business, personal LinkedIn, and other...
Want to know what a webinar is and how can it help get more enrollments for your educational...
The Sharjah Entrepreneurship Festival 2024, held on 3 and 4 February at the Sharjah Research,...
WhatsApp has become the most popular messaging app in the world. It's difficult to find anyone who...
On the one hand, we have a basic need for educational institutions: to increase student...
When we talk about social networks, both Facebook and Instagram are the first options that come to...
We can classify a lead as any person or company that shows interest in your service, product or...
Acquiring a new customer costs, on average, five to seven times more expensive than retaining...
In 2011, the Gartner group carried out a study and found that 85% of customer service would take...
The internet and Marketing on digital channels have brought companies a great opportunity to...
Technology, when used well, essentially serves to make our lives easier. And one of the smartest...
With millions of educational institutions vying for online supremacy, getting attention for your...
In times of justified popularity for content marketing, there are those who forget the power of...
Facebook, Instagram and many other social platforms are already part of our daily lives (at least...
There is a maximum in educational marketing which says that investing in student retention It's...
The Inep Higher Education Census is very positive when it reports that the number of enrolled...
The generation born in the 2000s is beginning to enter Higher education institutions now. These...
A digital revolution is a reality in the educational sector in the face of great competition. The...
When an educational institution decides to invest in marketing strategy it is taking great steps...
Faced with great market competition, the Marketing Digital appeared as a great support for the...
Attracting students has become a challenge for educational institutions, as there are countless...
Paying attention to the user experience when browsing the educational institution's website can...
Get to know the best web design and user experience practices for educational institution websites...
The web design and user experience of a website are of extreme importance in consolidating digital...
All over the world, the value of social networks for brand reputation is "extraordinary", that is,...
With the age of social networks, it is essential to take care of the company's brand, in order to...
In times where intelligent and sustainable entrepreneurship are essential to promote business...
Distance learning institutions have become increasingly popular. Currently, they are one of the...
The crisis made many people rethink their position in the job market. Since a second degree...
It's no longer a secret... consumers can interact with brands on their cell phones. Nowadays,...
Getting new students is essential for any college. And student retention is also extremely...
Over time, the perception of business profiling has gone from a “fashionable choice” to a strategic...
What do you know about sales enablement? Does your educational institution understand how to use...
Attracting students to educational institutions is one of the main objectives for which the...
Your Educational institution you don't need to choose between one method or another because it is...
Defining and planning strategies for an educational institution's entrance exam campaign demands...
As you may already know, digital marketing and inbound marketing. They have opened up many avenues...
Over the past few years, we have witnessed a transformation in marketing strategies for colleges...
If you already follow our blog, you must have read the post Your Educational institution really...
It's very likely that this isn't the first time you've come across a post about SEO. Even if you...
What are the SEO rules for educational institutions for your website or blog? Educational...
Growth hacking has gained ground as experiment-oriented marketing, capable of leading to...
For some time now, the so-called "big data revolution", which instituted the massive collection of...
When a visitor arrives at your educational institution's website, they perform a series of actions:...
Organic positioning for your educational institution is an essential aspect nowadays. Any...
The same thing happens every year, hundreds of higher education institutions compete for the...
The success of a Search Engine Optimization (SEO) strategy is directly linked to systematic...
If your higher education institution relies on an online presence as a way of attracting students...
A brand's online positioning is the way it communicates with its audience and conveys value through...
Data analysis in education is what gives managers greater decision-making capacity, especially when...
The success of any sales initiative depends on the periodic analysis of performance indicators in...
Capturing leads in education has been 4RevOps' core business since the beginning of our activities.
HubSpot is the most renowned software developer for marketing and customer relationship management...
If you have been working with Inbound Marketing for some time or even if you have just started in...
The process of attracting students to universities has undergone profound changes in recent years,...
A successful process of attracting students to Higher Education depends on different factors. One...
Have you ever heard of inbound sales for educational institutions? In a market as competitive as...
Do you know what marketing consultancy for educational institutions is for? Have you ever thought...
Still don't know how to strengthen your institution's brand? Every school needs to find ways to...
Attracting students to private schools has become increasingly difficult. Mergers and acquisitions...
When thinking, developing and applying strategies for student recruitment, it may be that your...
How to generate more results with campaign control software View data in real time, track campaign...
Opportunities to attract students can be found even in situations that, at first, seem to be just a...
Innovate and offer experiences that surprise, attract positive attention and increase enrollment at...
Digital marketing has revolutionized the way we communicate, especially in attracting students on...
Do you know how to manage your educational institution’s leads? Each new contact presents students...
Understanding the student behavior of the sales funnel is fundamental to creating marketing...
The experience offered to students and potential students is a powerful tool for success, but there...
The consumer and their purchasing behavior have changed, so it is necessary to change the way of...
Online learning is growing at a rapid pace in the country. To take advantage of the popularity of...
An offline lead generation It has some particularities compared to online. In general, there is...
What strategies does your educational institution adopt to personalize the experience of its...
Attracting more students to university, and keeping them, is a reality that is fully possible when...
Does your institution already know how to use social networks in Education? Young people are among...
With the advantages and new tools of digital marketing, it is common to wonder about the...
Does your institution think of millennials when developing communication strategies to attract new...
The education market has undergone many changes in recent years. The emergence of new business...
If you arrived at this post attracted by the idea of the humanist vision presented in the title,...
You must have already arrived at the post thinking that a student at your institution can, after...
Improving the results of educational marketing campaigns can be an easier task than you might...
We have the impression that the more leads we win, the more enrollments we will make in that...
Personalized communication, individualized conversation and a unique, positive and memorable...
How much is the success of recruiting strategies worth if your educational institution does not...
In this blog, we explain what is the consumer journey applied to the educational market and how...
When developing your strategies for attracting students, does your educational institution simply...
Online marketing for educational institutions should be simple and facilitate the sales process,...
The use of marketing automation tools is a reality for many companies that already know the...
For an increasingly competitive education market, increasingly innovative solutions. Data analysis...
Technological advances impact society and present new demands and trends for all areas, including...
The enormous amount of data derived from campaigns and marketing actions creates a challenge for...
In practical terms, the reason that higher education institutions have to build a digital marketing...
One student who is about to enter higher education is not easily convinced by any communication...
What have you been doing to attract more students to your Higher Educational institution? When it...
Although important for the financial balance of an Educational Institution, loyalty strategies are...
Marketing strategies for education have gone through many changes in recent years. Until some time...
Ever wonder if sending emails is still valid for student marketing? Know that the answer is yes!...
In the digital environment, relationships and dialogue are the keys for a company to be well seen...
Your institutionTeaching already works with data driven your marketing data marketing? For a long...
In educational marketing, we often focus on a stage that is essential, but not the only one for...
Do you have questions about the need to create a profile or page for your Educational institution...
You already know that inbound strategies have revolutionized the way we do marketing. Inbound...
Monitoring metrics is essential to evaluate the performance of an educational institution. However,...
From time to time marketing terms appear that seem innovative and start to be applied in mass even...
Many of those who attend an international university are looking for courses that have not yet...
strategy The CRM (Customer Relationship Management) strategy consists of planning together with the...
There are some people who say Inbound Marketing is a concept, a set of strategies or, even, a...
Both Inbound Marketing and CRM are essential strategies for the success of any business in today's...
CRM is a strategy that, together with software, transforms the consumer into the focus of the...
CRM is a strategy and software for efficient customer relationship management. In turn, the stages...
For a company to be successful, it needs to have financial stability. In this way, it is essential...
Customer Relationship Management (CRM) is a strategy that uses software to improve the relationship...
Marketing automation seeks to reduce bureaucratic work and optimize sector productivity, allowing...
Before receiving an ebook, applying to a free week of marketing classes or even trying a free...
HubSpot CRM is considered one of the best Customer Relationship Manager software in the market. The...
An educational institution cannot lose sight of what makes its business healthy: the good...
Behind every marketing action, there is a common goal: getting better results. And, regardless of...
Did you know that audiovisual production can help your marketing strategies? Nowadays, the Internet...
There are several capture strategies within digital marketing that help companies to grow...
For an Inbound Marketing campaign to be truly effective, it needs to be measurable. This means that...
With the intensification of the Coronavirus (COVID-19) pandemic, the home office is no longer an...
A good job of attracting and retaining students is essential for the success of an educational...
When we talk about content, many doubts appear, because every year there is a new trend, a new...
One of the main differentials of Inbound Marketing is that the brand does not spend energy and...
Despite the name, this is not a content about sea robbers. Pirate metrics are of great value to the...
Reliable and attractive. Would you say your blog post has these two attributes? Even if your answer...
Have you ever taken a text and given up reading because you found it too complicated? Often, right?...
When we talk about robots providing care and having conversations with human beings, we can soon...
Now that you probably already know what UX Writing is, it's time to learn another UX add-on, UX...
Student retention has become a frequent concern for educational institutions: according to data...
A few years ago, it might not have been possible to imagine that the future of educational...
If you have a product or service and invest in marketing, you are certainly tired of hearing about...
CRO, SEO and UX: how do these three techniques relate and why their union can be a determining...
The dream of every company that lives online today, whether small, medium or large, is to be able...
Everytime we go to see a doctor, or go shopping, it’s very common to see folders or cards of other...
A faithful and lasting relationship is the dream of many people. But calm down, we are not talking...
Podcast production: how to use this type of marketing in favor of your business?
Without a doubt, data science, also known as data science, is a fundamental tool to achieve good...
Have you ever stopped to think about how you consume content? More than 15 years ago, our main...
Despite sounding like science fiction, Artificial Intelligence is already among us to carry out the...
Created in 1994 by the Brazilian scientist and researcher at the MIT Media Lab, Cláudio Pihanez,...
If you work in digital marketing, you've certainly heard of Hubspot (Hubspot customers are usually...
Everyone knows that having a CRM is important for business. Now, having a CRM focused on the...
The transition from Marketing 4.0 to Marketing 5.0 was so fast that many were a little confused in...
Do you still have any doubts that inbound marketing is a fundamental strategy for attracting your...
You may have already seen the offer of this type of newsletter to earn discounts, access exclusive...
If you follow our blog, you know we already introduced the CRM as one of the five tools to track...
Do you believe that the purchase process of your EI needs optimizations but has no idea where to...
Probably you’ve already heard about conversion rate, something primary when talking about Digital...
Analytics is a term that refers to mathematical techniques’ tools, Machine Learning and predictive...
The concept of Artificial Intelligence emerged some decades ago and, for a long time it was...
We want to ask you a question: what is the secret to creating a successful enterprise in the...
Do a reflection: remember the last blog post you read and list the reasons why you liked that text....
Have you ever made an online purchase? With the practicality and ease of e-commerce, many...
Hubspot wonders : its numerous features allow companies to use it for different purposes, from...
Year after year, educational institutions have the same objective: to attract and attract...
Digital content: future trends in social communication; How is your workday? Most Brazilians,...
If you have already worked with inbound marketing, you should know that converting leads is one of...
Knowing your persona well (fictional character that represents your real students) is a great game...
The life of a manager who wants to prospect customers without a marketing and analysis strategy is...
To win new enrollments, your Educational Institution (IE) needs a joint work between the Marketing...
Rejection is a very strong word and carries with it a negative connotation. Nobody likes to have...
The concept of Data Science emerged with the advancement of the internet and the different...
In an area as results-oriented as marketing, making decisions based on guesswork is certainly not...
For any company that wants to win over the public and improve its results, it is safe to say that,...
Do you know how to make your website appear in the first search results on search pages? Do you...
When we talk about internal management and performance measurement, there is no way to reach clear...
Working from home (home office) almost daily, being your own boss, earning money with content...
It is no longer a secret that the CRM cycle, when well managed, can bring countless benefits to any...
How to use Artificial Intelligence (AI) to improve the customer experience in your company?
Do you invest in new tools and solutions for your Educational Institution? Have you heard about...
Most likely you have heard the word Big Data in some data-related conversation, right?
Today, we want to start this post in a different way, inviting you to think about your marketing...
The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with several different software to make the entire automation and artificial intelligence process work more efficiently and achieve more results.
Here, new software is tested all the time. Modern tools and new functionalities are tested all the time, there have been more than 200 tests so that you can have the best result in your institution.
Increase your lead capture
Improve your customer retention
Reduce your funding costs
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