With the popularity of video marketing growing every day, it is increasingly important to know how to create quality video content. Additionally, Instagram and TikTok's constant algorithm updates mean it's crucial to understand how these changes affect the way people consume and interact with video content.
In this post, we will discuss what video marketing is, how algorithm updates affect this type of content, in addition to listing some valuable tips so you can create your own videos.
What you will see in this post:
Algorithm updates on Instagram and TikTok;
What changes with the latest updates?
How to create quality content;
Good reading!
What is video marketing?
Video marketing is a marketing strategy marketing digital that uses videos to promote products, services or brands. These videos can be published on different platforms such as websites, social networks, online video platforms, emails and video ads.
Video marketing is an effective way to connect with audiences as it allows businesses to convey their message in a visual and engaging way. Videos can be used to demonstrate products, share customer stories, showcase company culture, or provide useful information.
Video marketing can also be used to increase audience engagement, as videos tend to generate more interaction than other types of content. Additionally, videos can help improve your brand's position in search results and increase website traffic.
Algorithm updates on Instagram and TikTok
Instagram and TikTok are two of the most popular social media platforms for video marketing. Instagram is known for its photo and video sharing features, whileTikTok is a short video sharing platform.
Both platforms use algorithms to determine the content that is shown to users. Constant algorithm updates mean it's important to understand how these changes affect the way people consume and interact with video content.
On Instagram, one of the most significant changes to the algorithm was the switch to a non-chronological timeline. Instead, Instagram now uses an algorithm that prioritizes content based on user engagement, including likes, comments and shares. This means users are more likely to view popular and engaging video content.
TikTok also uses an algorithm to determine the content that is shown to users. TikTok's algorithm is designed to prioritize content based on user engagement and content relevance, so this also means that users are more likely to view video content that is popular, engaging and relevant to their interests.
What changes with the latest updates?
Instagram updates its algorithm regularly to improve user experience and provide relevant and interesting content. Here are some of the recent Instagram algorithm updates:
- Focus on authenticity: Instagram is prioritizing authentic and genuine content over spam and fake content.
- Priority to content shared by friends: Instagram is giving more weight to content shared by friends and family in the feed section.
- More emphasis on dwell time: The time a user spends interacting with a post, including comments, likes and views, is now more important to the Instagram algorithm.
TikTok
TikTok also updates its algorithm regularly to improve user experience and provide relevant and interesting content. Here are some of TikTok's recent algorithm updates:
- Focus on content quality: TikTok is giving more weight to high-quality content that is creative and original.
- Feed personalization: TikTok is using machine learning to personalize the feed for each user based on their interactions and preferences.
- Prioritizing engagement: TikTok is giving more weight to videos that generate the most engagement, including comments, likes, and shares.
SEE TOO:
- How audiovisual content works in inbound marketing;
- How to make a podcast script that works in practice;
- 4 tips for audiovisual production of digital content.
As for the Google algorithm?
The Google Algorithm uses several factors to rank videos in search results, including relevance, content quality and user engagement. In general, it's important to have a clear and informative title and description, relevant tags, an attractive thumbnail, and high-quality content relevant to your target audience.
Additionally, it is important to consider the following trends and best practices:
- Short-Form Videos: Short videos tend to have a better viewer retention rate.
- Captions and transcripts: Including captions and transcripts can help increase accessibility and understandability of video content.
- Vertical videos: The vertical format is increasingly popular, especially for viewing on mobile devices.
- Personalization: Viewers expect content that is personalized and relevant to their interests and needs.
- Interactive content: Interactive videos like quizzes or virtual reality elements can help increase user engagement.
In short, Google's algorithm is always evolving to provide more relevant and useful results to users. It's important to stay up to date on trends and best practices to ensure your video content is optimized for search engines and viewers.
How to create quality content
To create quality video content involves several steps, from preparing the script to final editing of the video. Here are some tips to help create high-quality video content:
Plan your video
Before you start filming, it is important to have a well-structured script. Define the objective of the video, the target audience and the content that will be covered. Make a list of important points to cover and organize them in a logical sequence.
Choose the appropriate equipment
To produce quality videos, it is important to have good filming equipment. If you're just starting out, you can use a smartphone with a good camera, but if you can invest in a professional video camera, that's even better. Also, use a tripod to keep the camera steady.
Take care of the lighting
Lighting is one of the most important aspects of producing quality videos. Use natural lighting whenever possible, avoid shooting backlit, and if necessary, use artificial lighting to create adequate light.
Pay attention to the audio
Audio is another fundamental aspect of producing quality videos. Use an external microphone to capture sound clearly and avoid external noise. Take care of the acoustics of the place where you are recording and avoid places with a lot of echo.
Record multiple takes
Record the same scene multiple times to have different editing options in post-production. This will also allow you to choose the best shot for each scene.
Edit the video carefully
Editing is the final step to producing a quality video. Use professional editing software to cut unnecessary scenes, add soundtracks and visual effects, and adjust color and lighting.
Be creative
Use your imagination to create unique and interesting videos. Experiment with different angles, filming techniques, and visual effects to make your videos more appealing to your audience.
Remember that practice makes perfect, so keep experimenting and learning from your mistakes to produce better and better videos.
Summary: Google and social media algorithms are constantly changing, so to keep your video marketing strategies up to date it is extremely important to be aware of these changes and invest in creating quality content.
Now that you know the latest algorithm updates and how to create quality content, take the opportunity to learn about the main techniques for selling on YouTube!
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