Mkt4Edu's privacy policy.

PRIVACY POLICY

The protection of your data and your privacy are of utmost importance to MKT4EDU.

This Privacy Policy applies to the use of our website and its respective services, and aims to describe how your information is collected, stored, used, and shared.

When you engage the services of MKT4EDU or access our website, you provide us with your personal data so that we can facilitate the contracting of our products and services.

At MKT4EDU, privacy, security, and transparency are fundamental values, and we will always adopt best practices to ensure the confidentiality and integrity of your personal data.

By accepting the terms of this Privacy Policy, you acknowledge that the controller of your personal data — that is, the company responsible for making decisions regarding the processing of your personal data — shall be MKT4EDU CONSULTORIA EM CAPTAÇÃO LTDA., registered under CNPJ No. 27.270.418/0001-75, headquartered in the city of São Paulo, at Rua Elvira Ferraz, No. 250, Suite 73, Vila Olímpia District, ZIP Code 04552-040, State of São Paulo.

By using the website or the services provided by MKT4EDU, you declare that you have full and express legal capacity to accept the terms and conditions of this Privacy Policy for all legal purposes.

Any questions regarding our Privacy Policy may be clarified by contacting us through our support channels or directly with our Data Protection Officer (DPO) at dados@mkt4edu.com

General Terms

Whenever the terms “MKT4EDU,” “we,” or “our” are mentioned, we are referring to MKT4EDU; likewise, whenever the terms “you,” “your,” or “yours” are mentioned, we are referring to You.

We collect your personal data whenever you:

Contract or use any of our products or services
Browse the website or the MKT4EDU blog;
Subscribe to the newsletter or to any online or in-person event promoted by MKT4EDU
Contact us through our support channels
Participate in surveys, events, or promotions conducted by MKT4EDU

This Privacy Policy applies specifically to:

Clients: natural persons who effectively contract, use, or access one or more of MKT4EDU’s services or products (whether on their own behalf or on behalf of a legal entity).

Prospects: natural persons prospected by MKT4EDU who have already requested to engage one of our services or products but have not yet become a client for any reason.

The practices described in this Privacy Policy are in compliance with Law No. 13,709/2018 (the Brazilian General Data Protection Law, or "LGPD").

Personal Data Collected

We collect your personal information when you contract or request the contracting of one of MKT4EDU’s services or products.

We also collect your information when you submit web forms or interact with our website, for example, by registering for a webinar, downloading free content, or requesting customer support.

Personal Data Provided by the Data Subject

Registration data, such as: full name, identification documents, nationality, address, date of birth, parentage, gender, among others.
Contact data, such as phone number and email address
Employer / Company
Occupation

Personal Data We Collect from Third Parties

Registration data, such as: full name, parentage, date of birth, CPF (Brazilian individual taxpayer registration number), phone number, address, among others
Information contained in the Credit Information System (SCR) database, upon consent

Browsing and Device Data

IP address of the device used to access MKT4EDU’s services or products
Interactions performed and usage profile on websites and blogs
Technical data, such as URL information, network connection details, internet service provider, and device information
Cookies
Device attributes, such as device ID, operating system, browser, and model
Device geolocation data, if you authorize collection from your device

Personal Data Generated from the Use of Our Products and Services

Contracting data for our products and services, such as full name, parentage, date of birth, CPF, phone number, address, among others
Customer service history

Public Data

We may collect information about you that is publicly available or that you have made public
Information about mentions or interactions with MKT4EDU
Testimonials about MKT4EDU posted on social media profiles and pages, along with your name and image (including profile photos)

How we use Personal Data Collected

MKT4EDU uses your personal data to provide high-quality services and offer you the best products.

We detail below the purposes for which we use your personal data:

Delivery of contracted services and products
Identification, authentication, and verification of requirements for contracting MKT4EDU’s services and products
Handling requests and inquiries
Contact via phone, email, SMS, WhatsApp, or other communication channels, including for sending notifications or push messages regarding MKT4EDU’s services
Sending general communications
Improvement of the services provided by MKT4EDU, including cross-referencing information about products contracted by individuals and legal entities to offer new products and services
Marketing, prospecting, market and opinion research, and promotion of our products and services, or those of our partners, including enabling offers and sending information about products, services, updates, features, content, news, and other relevant events to maintain our relationship with you
Prevention and resolution of technical or security issues
Regular exercise of MKT4EDU’s rights, including submitting documents in judicial and administrative proceedings, if necessary
Compliance with or fulfillment of court orders, competent authority orders, or regulatory body directives
Fulfillment of legal or regulatory obligations
Display of advertising on our website, social media, or third-party websites
Generation of statistics, studies, research, and surveys pertaining to activities and behavior in the use of products or services
Promotion of MKT4EDU’s products and services on social media, websites, applications, or institutional and advertising materials

Sharing of Personal Data

MKT4EDU may share your data upon your request.

Your data may also be shared with companies within MKT4EDU’s economic group, third-party partners, and authorities and regulatory bodies for different purposes, when necessary.

Whenever carried out, data sharing will be performed within the limits and purposes of our business and in accordance with applicable legislation.

Purposes of sharing:

Support in delivering the services we provide to you
Ensuring transparency in our relationship with you
Debt collection
Prevention and resolution of technical or security issues
Regular exercise of MKT4EDU’s rights
Compliance with court orders, competent authority orders, or regulatory body directives
Fulfillment of legal or regulatory obligations

Storage and Deletion of Personal Data

While you are a Client or Prospect of MKT4EDU, during the use of our products and services and throughout the period in which MKT4EDU stores your personal data, it will be kept in a secure and controlled environment.

When applicable, and even after the cancellation of services or products, we may store your personal data for an additional period of time for audit purposes, compliance with legal or regulatory obligations, the regular exercise of rights, or for the period required by the legal basis justifying data retention.

Data Subject Rights

You, as a personal data subject, may exercise your rights against the controllers of your personal data.

The fact that you are a Client of MKT4EDU already means that we process your data, even if such processing consists, among other things, of storing personal data in a secure and controlled environment.

You have the right to access your personal data by submitting a request to dados@mkt4edu.com, which will be answered during business hours, Monday through Friday, from 9 AM to 6 PM, within 15 (fifteen) days, along with a description of the manner, purpose, and duration of personal data processing, as provided under Article 9 of the LGPD.

If you find that your personal data is incomplete, inaccurate, or outdated, you may request its correction or supplementation from MKT4EDU. To do so, you will need to submit a document proving the correct and current form of the personal data.

You have the right to request the deletion of your personal data stored by MKT4EDU at any time, except in cases where there is a legal obligation or judicial order to maintain the storage of data, in accordance with Articles 18, XVI, and 16 of the LGPD.

You may request that MKT4EDU disclose with which third parties it has shared or from whom it has received your personal data.

It is the data subject’s responsibility to keep their information up to date. In the event of inaccuracy, MKT4EDU may update or delete such information, except in cases where its maintenance is necessary for legitimate commercial or legal purposes.

If you have given your consent to the processing of your personal data, you may request the revocation of such consent. Revocation of consent may result in the inability to use certain website features, or even in the termination of the services provided, but does not prevent the use of (i) anonymized data; and (ii) data whose processing is based on another legal basis provided under the LGPD.

Should you wish to exercise any of these rights, please contact us through our support channels or directly with our Data Protection Officer (DPO) at dados@mkt4edu.com.

Activity Log

We may record the activities you perform when using our website or blog, creating, where possible and applicable, logs (records of activities carried out on websites, applications, and services) that will contain: the IP address, access and actions performed by you on the available service, the date and time of each action performed, and information about the device used, such as the operating system version, browser, and geolocation.

We may also use certain technologies, proprietary or third-party, to monitor the activities performed while you access our websites and blogs, such as:

Cookies: these are internet files that temporarily store information about what you are visiting on the web.

MKT4EDU uses cookies on its websites and blogs and also receives information from partners regarding cookies placed on their respective websites.

Cookies may be used for various purposes, including remembering you and your preferences, persisting information related to your activities on the visited website, or collecting information that can be used to deliver personalized content.

Our websites may also use locally stored objects to deliver certain content, such as on-demand video, video clips, or animations.

Types of Cookies Used by MKT4EDU:

Account-related Cookies:

If you create an account with us, we will use cookies to manage the registration process and general administration.

These cookies will generally be deleted when you log out; however, in some cases, they may remain to remember your website preferences upon logout.

Login-related Cookies:

We use cookies when you are logged in so that we can remember this action. This prevents you from having to log in every time you visit a new page.

These cookies are normally removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

Email Newsletter-related Cookies:

This website offers newsletter or email subscription services, and cookies may be used to remember whether you are already registered and whether certain notifications should be shown to subscribed/non-subscribed users only.

Order Processing-related Cookies:

This website offers e-commerce or payment facilities, and some cookies are essential to ensure that your order is remembered across pages so that we can process it properly.

Survey-related Cookies:

We periodically offer surveys and questionnaires to provide interesting information, useful tools, or to better understand our user base.

These surveys may use cookies to remember who has already participated in a survey or to provide accurate results after page changes.

Form-related Cookies:

When you submit data through a form such as those found on contact pages or comment forms, cookies may be set to remember user details for future correspondence.

Site Preference Cookies:

To provide a great experience on this website, we provide the functionality to set your preferences for how the site operates when you use it.

To remember your preferences, we need to set cookies so that this information can be recalled whenever you interact with a page affected by your preferences.

We have third-party cookies enabled on our website.

Privacy practices will be governed by the privacy policies and terms of use of such third parties, and therefore we cannot control or be held responsible for the privacy practices and content of third parties.

We therefore highlight that you may, at any time, block the use of cookies by activating a setting in your internet browser, and your ability to limit cookies will be subject to your browser’s settings and limitations.

You may also delete existing cookies through the same settings in your internet browser.

Should you choose to disable cookies, you will be able to continue browsing the websites and blogs, but some parts of the pages may stop functioning.

Analytics tools: These tools may collect information such as how you visit a website, including which pages and when you visit them, as well as other websites visited beforehand, among other data.

All technologies used by us will always comply with the terms of this Privacy Policy.

Security Measures

MKT4EDU employs various types of security measures to ensure the integrity of your personal data.

We handle the security of your personal data with the utmost care, applying industry-standard best practices.

We have a highly qualified team responsible for ensuring that MKT4EDU adopts the best security practices, including:

Multi-factor authentication for access to information
Security as code, enabling automated and rapid responses to security events in the technological environment
Encryption for data at rest, in transit, and in use, to ensure information integrity
Continuous environment monitoring
Ongoing information security analyses and tests conducted on our systems by internal and external teams
Periodic audits

In the event of a personal data breach, MKT4EDU will notify the data subject in writing of the personal data breach within no more than 36 (thirty-six) hours from the moment it becomes aware of the breach. The information to be provided by MKT4EDU will include: (i) a description of the nature of the personal data breach, including the categories and approximate number of data subjects affected, as well as the categories and approximate number of data records involved; (ii) a description of the likely or already materialized consequences of the personal data breach; and (iii) a description of the measures adopted or proposed to remedy the personal data breach and mitigate potential adverse effects.

General Provisions

By reading this Privacy Policy, you consent to the processing of personal data in the manners described herein.

Please note that the processing of your personal data is a necessary condition for us to provide our services and deliver our products to you. Should you have any questions about any of the terms explained herein, we are available through our support channels to assist you.

MKT4EDU may amend this Privacy Policy at any time.

Whenever any relevant condition of this Privacy Policy is amended, such amendments shall be valid, effective, and binding after the new version is published on our website or sent to you by email.

Last modified: August 16, 2024.

Privacy Policy

July, 2019

Your privacy is critically important to us. At Mkt4edu, we have a few fundamental principles:

We don't ask you for personal information unless we truly need it. (We can't stand services that ask you for things like your gender or income level for no apparent reason.)
We don't share your personal information with anyone except to comply with the law, develop or operate our products or services, or protect our rights.
We don't store personal information on our servers or the offsite servers of the third-party service providers we use to provide our core services unless required for the on-going operation of one of our services.
In our social networking and mobile application products, we aim to make it as simple as possible for you to control what is visible to the public, seen by search engines, kept private, and permanently deleted.

Below is our privacy policy ("Privacy Policy") which incorporates these goals:

Mkt4edu operates a mobile application (the "Application"). It is Mkt4edu's policy to respect the privacy of the Application's users ("you", "your") regarding any information collected through the Application.

Non-Personally-Identifying Information

Mkt4edu collects, or may have a third-party service providers collect, non-personally-identifying information of the sort that mobile applications typically make available, such as the type of device using the Application, the operating system, location information, and aggregated user statistics. For instance, Mkt4edu may monitor the most popular features of the Application. Mkt4edu's purpose in collecting non-personally-identifying information is to better understand how users utilize the Application. From time to time, Mkt4edu may release non-personally-identifying information in the aggregate, e.g., by publishing or disclosing to third parties a report on trends in the usage of the Application or of mobile applications including the Application.

Personally-Identifying Information

Certain users of the Application choose to interact with Mkt4edu in ways that require Mkt4edu to gather personally-identifying information. The amount and type of information that Mkt4edu gathers depends on the nature of the interaction. For example, we ask users who log in to a social network through the Application to provide a username and an email address. Those who engage in transactions with Mkt4edu are asked to provide additional personally-identifying information, including, as necessary, their first and last name, physical address, telephone number, and additional data such as financial information required to process those transactions. In each case, Mkt4edu collects such information only insofar as is necessary or appropriate to fulfill the purpose of the user interaction with Mkt4edu. Mkt4edu does not share personally-identifying information other than as described below. Users can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain Application-related activities.

Sharing of Personally-Identifying Information

Mkt4edu shares personally-identifying information only with those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Mkt4edu's behalf or to provide services available through the Application, and (ii) that have agreed not to disclose it to others. For instance, Mkt4edu uses third-party vendors and hosting partners to provide the necessary hardware, software, networking, data storage, and related technology required to run the services available through the Application. Some of those employees, contractors and affiliated organizations may be located outside of your home country. Mkt4edu will not rent or sell personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Mkt4edu discloses personally-identifying information only when required to do so by law, or when Mkt4edu believes in good faith that disclosure is reasonably necessary to protect the property or rights of Mkt4edu, third parties or the public at large.

Use of Email Addresses and Push Notifications

If you have supplied your email address as part of your use of the Application, Mkt4edu may, subject to the applicable law, occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what is going on with Mkt4edu and our products. We primarily use our various product blogs to communicate this type of information, so we expect to keep this type of email to a minimum.

With your consent, Mkt4edu may also send push notifications or alerts to the device you use to access the Application. Such notifications can reach you even when you are not logged in to the Application or the Application is not running on your device. Mkt4edu uses push notifications to send you messages related to the services provided through the Application or to make available to you general information regarding Mkt4edu and its products. You can deactivate push notifications in the settings of the Application or of your device at any time.

Protection of Information

Mkt4edu takes all measures reasonably necessary to protect your personally identifiable information against unauthorized access, use, alteration, loss, or destruction.

Cookies

A cookie is a string of information that a web server stores on a user's computer or other device, and that the user's device provides back to the web server each time the user returns. Mkt4edu uses cookies as part of the Application to remember your user preferences and make available to you the services provided through the Application.

Do-Not-Track Disclosures

Neither Mkt4edu nor any third party engages in the collection of personally-identifiable information about your online activities over time and across third-party websites or online services when you are accessing or using the Application. For this reason, the Application does not respond to "Do Not Track" signals or other mechanisms providing you the ability to exercise choice regarding the collection of such information.

Age Limitation

The Application is not directed and should not be available to children under 13 years of age. We do not knowingly collect any kind of personal information from children under 13 years of age. If you are under the age of 13, do not use the Application or otherwise provide us with personal information. If we become aware that such information has been collected, we will immediately delete such information. If any parent or guardian learns or otherwise becomes aware of a child under 13 years of age using the Application or otherwise providing personal information to us, please contact us.

Review of and Changes to Personally-Identifying Information

Email us at gustavo@mkt4edu.com to find out what personally-identifying information we have collected about you and request any necessary changes.

Privacy Policy Changes

Although most changes are likely to be minor, Mkt4edu may change this Privacy Policy from time to time, and in Mkt4edus sole discretion. Changes to the Privacy Policy will be effective as of the date we post the revised version on this page or make it otherwise accessible through the Application as a notification and will apply only to our collection, use and sharing of information after such date. Mkt4edu encourages users to frequently check this page for any changes to its Privacy Policy. If you have a Mkt4edu account, you should also check your social network dashboard for alerts to these changes.

Your Acknowledgement

By using the Application, you acknowledge the information provided to you about our collection, use, and sharing of any information pertaining to you as described in this Privacy Policy.