The success of an educational institution starts with the way it communicates with the closest people: the students who circulate around it.
Physical media, such as billboards and graphic pieces, have a high impact power on students' perception of value in relation to an educational institution and can significantly impact enrollment.
If you want to expand the possibilities of capturing and converting students, you cannot be limited to campaigns on or offline. You need to intelligently integrate them, maximizing results.
Online media has the ability to connect your brand to hundreds of students. But offline strategies have a hard to beat differentiator: face-to-face.
Every time a student comes face-to-face with their educational institution and has the opportunity to speak with a consultant, their credibility increases and the possibilities of making new enrollments grow.
This is because the established relationship becomes more personal, based on the trust that the consultant passes when giving information to the student.
In other words, offline marketing strategies are still as important as online for generating results!
E-mails transacionais geram até oito vezes mais cliques do que outros tipos de mensagens e trazem uma receita até seis vezes maior. Ideal para campanhas de vestibular, Enem, Prouni, Fies, segunda graduação e transferência!