The success of an educational institution starts with the way it communicates with the people closest to it: the students who circulate around it.
Physical media, such as billboards and graphic pieces, have a high power to impact students' perception of value in relation to an educational institution and can significantly impact enrollment.
If you want to expand the possibilities of attracting and converting students, you cannot be limited to online or offline campaigns. You need to integrate them intelligently, maximizing results.
A well-structured outbound strategy takes into account a series of behavioral data that helps when converting students into leads and leads into students.
Contrary to what many think, it is possible to collect real-time data from offline campaigns and optimize all your educational marketing strategies at once!
Relationship leads to interaction, which leads to trust and decision making in less time. This translates into qualified leads completing enrollment in record time.
Outbound marketing isn't just offline. A SEM campaign is also part of the set of outbound marketing strategies. With integrated on and offline, your conversion capacity gets bigger!
With Hubspot CRM, your educational institution has all the data it needs to manage inbound sales campaigns in an agile and efficient way, capturing and converting leads both virtually and in person.
Transactional emails generate up to eight times more clicks than other types of messages and bring in up to six times more revenue. Ideal for vestibular, Enem, Prouni, Fies, second graduation and transfer campaigns!
When outbound and inbound come together to deliver an omnichannel experience to your students, the retention rate can increase by up to 89% and the lifetime value of each student by up to 30%
More than having an online and offline presence, your educational institution must be in the right places to attract new students. And MKT4EDU knows exactly where, when and why you should invest!
Gone are the days when it was practically impossible to collect data from outbound marketing actions. With the right tools, we can analyze everything from the effectiveness of a billboard to the performance of your service team in converting enrollments!
And of course, here at MKT4EDU, we make use of the best data analysis technologies, seeking information from online and offline sources to optimize your campaigns and attract more students to your educational institution.
With Google Adwords, we create, execute and monitor your sponsored links strategies on Google, generating more conversions every day. Your email marketing strategies are created, implemented and optimized with the help of Hubspot, the world's largest marketing automation tool!
Online media have the ability to connect your brand to hundreds of students. But offline strategies have a differentiator that's hard to beat: face-to-face.
Every time a student comes face-to-face with their educational institution and has the opportunity to speak with a consultant, their credibility increases and the possibilities for new enrollments increase.
This is because the relationship established becomes more personal, based on the trust that the consultant has when giving information to the student.
In other words, offline marketing strategies continue to be just as important as online marketing strategies for generating results!
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