Leave the hard work to the robots! As with recruitment strategies, Chatbot today is also critical when thinking about student retention.
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Within an AI software, preferably Watson, the bots are programmed to answer questions that students may have. This is done through a series of analyzes related to, for example, the robot's audience, the personas it can talk to, as well as the context and engagement with the student in question.
From these techniques, we can better understand student behavior, monitor early signs of churn (dropout) and work on retention actions to avoid losing customers.