mkt4edu Blog | Educational Marketing

University dropout in 3D: a glass student leaving, content cards in the middle and a full class with a graduation cap

University dropout: 7 content marketing ideas

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Gustavo Goncalves

Sep 8, 2026, 10:48:19 AM

We often talk about the importance of not only attracting students, but also of using their buying...

Outbound marketing 3D scene with platform tiles, a media console and rising pink bar chart

Outbound marketing for schools: what the data shows

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Gustavo Goncalves

Sep 7, 2026, 10:47:19 AM

Outbound marketing remains a valid strategy for educational institutions, and it works best as a...

Educational marketing 3D scene with a single CRM record card, an AI assistant and a graduation cap

Educational marketing: how to unite marketing and sales

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Gustavo Goncalves

Sep 7, 2026, 10:34:38 AM

There was a time when few institutions dominated the education market in Brazil. Available seats...

Student recruitment 3D scene with a magnet, a glass funnel and a CRM panel holding qualified leads

Student recruitment: how to generate qualified leads?

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Gustavo Goncalves

Sep 4, 2026, 10:12:03 AM

Knowing how to run student recruitment matters more every year, and it is a skill fewer teams have...

A phone on a tripod films a testimonial: video content for student recruitment flowing toward enrollment

Video content for student recruitment: why does UGC sell?

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Renan Andrade

Sep 2, 2026, 8:55:18 AM

Choosing a university is not like buying any other product. It means betting years of your own life...

A cracked funnel spilling coins beside a checklist, a control panel, and a declining chart with a graduation cap.

High CAC in Student Recruitment? 7 Ways to Cut Costs

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Renan Andrade

Aug 27, 2026, 10:03:10 AM

Every recruitment results meeting runs into the same question: why does it cost so much to bring in...

How to use paid traffic in a 3D scene: Sliders control ad screens that direct prospective students to the campus.

How can we use paid traffic without exceeding the institution's CAC?

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Gustavo Goncalves

Aug 20, 2026, 10:56:04 AM

Every enrollment goal faces the same question: where will the applicants come from? Organic search...

Predictive AI in a 3D scene: lead cards enter an AI module and come out in three rows sorted by priority.

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

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Gustavo Goncalves

Aug 19, 2026, 11:47:16 AM

Recruiting students has become a high-stakes game. The cost per lead is rising, competition is...

A 3D illustration on a pink background depicting educational marketing metrics: a lead funnel, a dashboard with bar charts and performance indicators, and images of graduates representing the return on student recruitment.

Educational marketing metrics: Which ones should you track?

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Gustavo Goncalves

Aug 11, 2026, 9:29:50 AM

Every student recruitment campaign looks good as long as the leads keep coming in. The problem...

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University dropout: 7 content marketing ideas

Outbound marketing for schools: what the data shows

Educational marketing: how to unite marketing and sales

Student recruitment: how to generate qualified leads?

Video content for student recruitment: why does UGC sell?

High CAC in Student Recruitment? 7 Ways to Cut Costs

How can we use paid traffic without exceeding the institution's CAC?

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

Educational marketing metrics: Which ones should you track?

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