mkt4edu Blog

CRM project: a signed scope, a drawn flow, validated preparation blocks and the funnel assembled without rework

What should you do before starting a CRM project?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Cesio Faria

Nov 5, 2026, 9:00:00 AM

Almost every frustrated implementation story starts the same way: the company buys the tool first...

CRM data migration: the old archive dissolving, field mapping, a validated pilot load and an organised new database

How do you run a safe data migration between CRMs?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Cesio Faria

Nov 4, 2026, 4:00:01 PM

Switching CRM is a decision almost every operation postpones, and the reason is rarely the new...

CRM implementation: a crumpled process, a stack of records about to fall, a cracked hourglass and a team rebuilding

Which CRM implementation mistakes make the project fail?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Cesio Faria

Nov 4, 2026, 9:00:01 AM

A CRM implementation is usually treated as a technology project, and that is where it starts to go...

Best CRMs: tools on podiums, an iceberg holding the submerged costs and two decision-makers comparing options

Which is the best CRM for a mid-sized company?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Cesio Faria

Nov 3, 2026, 4:00:00 PM

Researching the best CRMs usually produces more confusion than clarity. Every vendor presents...

How to use a CRM: a wall of records, the team being listened to at a table, fields cut and a board of real stages

How to Use a CRM: Tips for Driving Team Adoption

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Gustavo Goncalves

Oct 31, 2026, 11:00:01 AM

Knowing how to use a CRM has become a basic condition for selling well, but many managers live the...

CRM management: deal cards on a conveyor passing a qualification gate into the dashboard leadership reads

How do you manage a CRM so the team actually uses it?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Gustavo Goncalves

Oct 30, 2026, 1:00:04 PM

A CRM go-live usually arrives with a sense of mission accomplished: data migrated, integrations...

Educational CRM: a spreadsheet dissolving, a team facing the enrolment funnel on a dashboard and a conversion gauge

How does an educational CRM with automation work in practice?

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Gustavo Goncalves

Oct 30, 2026, 9:00:01 AM

Recruiting students has become more expensive and more contested, and the spreadsheet no longer...

Audience governance in RevOps: a pile of duplicate lists becoming an organised inventory, with an audit checklist beside it

Effective Audience Governance in RevOps: Strategies for Remarketing

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Gustavo Goncalves

Oct 29, 2026, 9:00:00 AM

A mature ad account accumulates audiences the same way a CRM (Customer Relationship Management, the...

Remarketing for customer retention: a customer base linked by a flow to lifecycle stages, contract renewal and performance charts

How to use remarketing for customer retention

${{ picture_of_text }} {{ content.blog_author.display_name }}$

Gustavo Goncalves

Oct 28, 2026, 1:00:04 PM

Almost every piece on paid media ends at the first close. The funnel is designed up to the...

Welcome to our blog.

Subscribe to our newsletter and get access to amazing content!

4RevOps the most trusted HubSpot partner in the world

Recent

What should you do before starting a CRM project?

How do you run a safe data migration between CRMs?

Which CRM implementation mistakes make the project fail?

Which is the best CRM for a mid-sized company?

How to Use a CRM: Tips for Driving Team Adoption

How do you manage a CRM so the team actually uses it?

How does an educational CRM with automation work in practice?

Effective Audience Governance in RevOps: Strategies for Remarketing

How to use remarketing for customer retention

Technologies we use

From customer acquisition to customer retention: Mkt4edu can make the difference in your marketing operation.

Follow us

Portugal

Brasil

Dubai

Emirados Árabes Unidos