Did you know that audiovisual production can help your marketing strategies? Nowadays, the Internet has become one of the biggest tools; almost everyone is connected. Within this gigantic universe of the virtual network, the content audiovisual has conquered a large audience, and currently, several platforms produce specialized content.
In fact, videos are all the rage right now! Whether to learn something new or just for entertainment, the numbers show that users prefer to consume digital in the form of video.
Recent research on video consumption in Brazil shows that video content now reaches almost the entire population. Kantar IBOPE Media’s Inside Video 2024 report indicates that video impacted around 99% of Brazilians in 2023, reinforcing the country as one of the world’s largest video and streaming markets.
And if videos are on the rise, why not bring them into your company and benefit from audiovisual? That's what we're going to talk about today! Stay with us and discover the advantages of audiovisual for your Marketing and four tips for the production of your content.
Audiovisual content in marketing, in practice
Audiovisual content combines sound and image to deliver messages in a more engaging and dynamic way, taking advantage of the fact that most internet users prefer to consume video. In a marketing strategy, it helps promote the brand, attract customers, strengthen positioning and increase reach on major platforms. When integrated into a solid video SEO strategy, it makes it easier for the company to be found on Google, YouTube and even AI assistants. In addition, when produced with planning, scripting, the right language, a good recording environment, careful editing and accessibility features, audiovisual content improves the audience experience and generates more engagement.
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Supports brand promotion and customer acquisition.
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Strengthens positioning and expands content reach.
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Helps the brand be found on search engines, social platforms and AI assistants.
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Increases engagement with well-planned script, language and editing.
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Makes content more inclusive with captions, transcription and accessibility resources.
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What you will see in today’s content
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What audiovisual content is and how it fits among digital content formats.
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How audiovisual supports brand promotion and strengthens marketing strategy.
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Key best practices for script, language, setting and editing in video production.
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How video SEO helps companies be found on search engines, platforms and AI assistants.
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The importance of captions, transcription and accessibility features in audiovisual content.
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Main audiovisual trends, such as short videos, storytelling, brand humanization and lives.
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How livestream e-commerce turns live broadcasts into a direct sales channel.
Enjoy your reading!
What is audiovisual content and what types?
Audiovisual is part of the numerous types of digital content. But what exactly is digital content? In short, these productions are made with a focus on digital and can be broadcast by cell phone, computer, television or even the radio.
As the name implies, audiovisual communication is all production that mixes visual and sound components. That is, your content is watched and heard at the same time.
The types of audiovisuals are countless, from the video you see in 30 seconds on Instagram or the movies you watch on your subscription platform. Among them are also movies shown in cinema, television shows, DVD videos, lives, TV shows and much more!
How does audiovisual contribute to your marketing strategy?
You already understand that video has become one of the biggest trends today, but after all, how can this tool contribute to your strategy?
Audiovisual can be a tool to promote your brand and attract more customers. In this way, you promote your company through relevant content that arouses the public's interest.
In addition, video strengthens your brand, generates interaction, increases your reach, engages the consumer and shares necessary information about your company faster.
When combined with a solid video SEO strategy, audiovisual content also helps your brand get discovered on Google, YouTube and even AI assistants. Optimizing titles, descriptions, keywords, chapters, thumbnails and captions increases organic reach and significantly improves the viewing experience across different devices.
4 tips for audiovisual production!
Shall we start audiovisual production in your company? If you're starting to produce digital content, we're here to help! Below, we separate four tips to produce videos that pique the interest of your customers.
Prioritize the script!
Whatever your niche, a script is essential for the video to succeed and achieve its main objective: attracting customers.
In pre-production, this is one of the most important steps. After all, the script is a kind of guide that will help you take the next steps. In it, it should contain every detail of the project, all your ideas and the content that you will address throughout the video.
Speak the language of your audience!
Amidst many concerns about audiovisual production, the language of video tends to take a back seat, and this mistake is more common than you might imagine!
Several brands are keen on equipment, but without thinking about the language of the public, they do not reach their main focus, which is the customers. Therefore, before pressing play on recordings, you need to know who your target audience is, so you can invest in creating content that generates a connection with this consumer.
Have a good space to record!
You can't record with a disorganized scene or with the noise of cars in the background. Therefore, to produce good strategic content, you need to think about the environment in which your videos will be recorded.
Calm! In this sense, you don't have to worry about a super setting and impeccable decoration. Even if it's on a white background, what we mean is that you need a quiet environment, with good light and organized, like an office.
Focus on editing!
Once recorded, it's time to put your own spin on the video! When editing, you can add your company's identity to the content with elements that refer to your brand.
Also, with good editing, the video can become even more attractive. With the right elements, at the right time, it is possible to emphasize a sentence, draw attention to some content or make the video more relaxed.
Another key aspect of video editing is video accessibility. Adding captions, full audio transcripts and, when possible, sign language or audio description makes your content more inclusive, aligns it with international standards such as the WCAG video accessibility guidelines, and improves the experience for users who watch with the sound off.
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What are the audiovisual trends?
If you want to boost your brand results and engage your audience, you need to follow the main audiovisual trends that are shaping 2025 and the coming years. Formats like short-form videos, live broadcasts and interactive content continue to stand out and deliver strong ROI for brands in different industries.
Shorter Videos!
Have you ever thought about producing shorter videos? With the latest viral on social media and platforms with shorter video formats, it's impossible to deny that this is a trend that is here to stay!
But that doesn't mean you have to accommodate yourself to current trends; it is possible to stream good content in a minute. In addition, if the subject addressed is extensive, you can divide it into parts and, in this way, make the consumer spend more time within your communication channels.
Today, short-form vertical videos dominate feeds on platforms like TikTok, Instagram Reels and YouTube Shorts. Market research shows that short-form videos generate strong engagement and ROI, so it’s worth testing shorter versions of longer content and tailoring the narrative to the context and audience of each social network.
Storytelling
Have you ever watched content that sparked your desire to buy through a short story? This is Storytelling! A strategy widely used in marketing and that has come to add even more value to audiovisual projects.
The purpose of Storytelling is precisely this, to tell a story and, in the end, lead you, indirectly, to a specific action. With good storytelling, you can increase engagement and attract your customer.
Brand humanization!
Have you noticed that some brands have created characters? In order to promote more humanized content, creating avatars in the virtual world is a big trend for the next few years!
The characters with more human traits had a great acceptance by the public, who started to play and interact more with the avatar! This is a way to give your brand a face and also personalize your company's audiovisual content!
Live content!
Anyone who thinks that the "fever" of live broadcasts has passed is wrong. With the great success during the pandemic, the format promises to be a big trend for years to come.
And while we're on the subject of broadcasting, Live stream e-commerce is another big strong trend for audiovisual projects. Live broadcasts are already successful in other countries and have been widely used by major Brazilian brands. But in the end, how does it work?
Live is a kind of live sales channel, where you present your products and have the opportunity to interact with the public. During the entire transmission, the customer has access to a link, through which he can purchase the object or contract of the advertised service.
Now that you've come this far, it's not time to stop! For the success of your company, you need to keep up to date with the main trends. So be sure to check out our last post on: the growth of google voice search: trivia.
Frequently asked questions about audiovisual content in marketing
What is audiovisual content?
Audiovisual content is any production that combines visual and sound components, being watched and listened to at the same time. It is part of the many types of digital content created for online environments and can be delivered on mobile phones, computers, television or even radio. This format includes everything from short videos of a few seconds on social media to films, TV shows, live streams and content on subscription platforms. Because it brings image and sound together, audiovisual content makes communication more engaging and helps the audience better understand the message.
What are the main types of audiovisual content?
There are many types of audiovisual content, ranging from short videos that appear in a few seconds on networks like Instagram to films and television programs. This list also includes movies shown in theaters, DVD videos, productions on subscription platforms, live streams and other live shows. They all have in common the combination of visual and sound elements to deliver a message. This variety allows brands and creators to choose shorter or longer, recorded or live formats, according to their communication goals with the audience.
How does audiovisual content support a company’s marketing strategy?
Audiovisual content supports a company’s marketing strategy by helping promote the brand and attract more customers with relevant content. Through videos, the company presents its products, services and values in a dynamic way, strengthening the brand, generating interaction and increasing content reach. The format engages consumers and delivers important information about the business more quickly. When integrated into a video SEO strategy, audiovisual content also makes it easier for the company to be found on Google, YouTube and even AI assistants.
How can video SEO increase the reach of audiovisual content?
Video SEO increases the reach of audiovisual content by making it easier for videos to be discovered on search engines and platforms. By working on titles, descriptions, keywords, chapters, thumbnails and captions, a company improves the viewing experience and expands organic visibility. This applies to tools such as Google, to YouTube and even to AI assistants. This focus on optimization helps align videos with the audience’s real searches and enhances the return on the video marketing strategy.
Why is scripting so important in video production?
Scripting is important in video production because it serves as a guide for the entire project, ensuring the content reaches its main goal: attracting customers. In pre-production, it is one of the most crucial steps, since it organizes ideas, structures the narrative and details each part of the video. A good script defines what will be said, the order of information and the key points that cannot be forgotten. As a result, recording becomes more efficient, the final content is clearer for the audience and the marketing message is delivered consistently.
How can you speak your audience’s language in audiovisual content?
Speaking your audience’s language requires truly knowing your target audience before pressing play on recordings. Many brands invest in equipment but do not adapt their communication style, which makes it harder to reach their main goal: customers. By understanding who this audience is, it becomes possible to create scripts, expressions, examples and video styles that generate connection. The content then becomes closer to the audience’s reality, increasing engagement and strengthening the relationship with the brand, rather than relying only on technical recording resources.
What should be considered when choosing a space to record videos?
When choosing a space to record videos, it is essential to prioritize a quiet environment with good lighting and organization. There is no need for a complex set or elaborate decor: even a white background can work if the place is suitable. The main point is to avoid messy backgrounds or car noises and other sounds that hinder understanding. An environment such as an office may be enough to ensure good presentation, reinforce the brand’s professional image and keep the audience’s focus on the message of the video.
Why is editing crucial and how does it increase accessibility?
Editing is crucial because it provides the final touch to the video, adding the company’s identity and making the content more attractive. With the right elements at the right time, it becomes possible to emphasize key sentences, highlight specific parts and make the video more relaxed. Editing is also an essential moment to ensure accessibility. Adding captions, audio transcription and, when possible, resources such as sign language or audio description makes the content more inclusive, follows international guidelines such as WCAG and improves the experience for people who watch without sound.
What are the main audiovisual trends for the coming years?
The main audiovisual trends for the coming years involve formats that boost engagement and results for brands. Short vertical videos, live streams and interactive content remain strong. Short videos dominate feeds on platforms like TikTok, Reels and YouTube Shorts and have shown strong engagement and return potential. Storytelling, which uses narratives to lead viewers toward an action, is also gaining space. In addition, brand humanization through characters and avatars, as well as live streams and livestream e-commerce, stand out as powerful directions for audiovisual projects.
Why have short videos become such a strong trend?
Short videos have become a strong trend because they follow the latest social media virals and the formats favored by digital platforms. This type of content is highlighted in feeds on TikTok, Reels and YouTube Shorts, making its impact hard to ignore. It is possible to deliver solid content in around one minute and, when the topic is broader, to split it into parts, keeping the audience longer on the company’s channels. Market research indicates that short videos generate high engagement and good returns, reinforcing their relevance in marketing strategies.
What is storytelling in audiovisual content and how does it help marketing?
Storytelling in audiovisual content is the use of short stories to spark interest and often purchase intent in the audience. This strategy, widely used in marketing, adds even more value to audiovisual projects. The goal is to tell a narrative that engages viewers and, in the end, leads them indirectly to a specific action, such as learning about a product or hiring a service. With a good narrative, it is possible to increase engagement, bring the audience closer to the brand and make the message more memorable than straightforward descriptions.
How does brand humanization show up in audiovisual trends?
Brand humanization shows up in audiovisual trends through the creation of characters and avatars with more human-like traits. These figures give the brand a face and make content feel closer to the audience. Avatars have been well received, generating interaction and even playful exchanges with viewers, which increases engagement. By personalizing audiovisual content with characters, a company creates a stronger visual and narrative identity, making it easier for the audience to recognize and connect with the brand across different platforms.
How do live content and livestream e-commerce work?
Live content works as broadcasts in which the brand interacts with the audience in real time, and this trend remains strong after the success of live streams during the pandemic. Livestream e-commerce takes this format further as a sales channel. In this model, the company presents products or services live while the audience watches and asks questions. Throughout the broadcast, customers have access to a link through which they can purchase the product or hire the advertised service, turning the live stream into a combined content and sales experience.
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