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4 tips for audiovisual production of digital content

Gustavo Goncalves
Gustavo Goncalves

Aug 10, 2023

Did you know that audiovisual production can help your marketing strategies? Nowadays, the Internet has become one of the biggest tools; almost everyone is connected. Within this gigantic universe of the virtual network, the content audiovisual has conquered a large audience, and currently, several platforms produce specialized content. 

In fact, videos are all the rage right now! Whether to learn something new or just for entertainment, the numbers show that users prefer to consume digital in the form of video.

And if videos are on the rise, why not bring them into your company and benefit from audiovisual? That's what we're going to talk about today! Stay with us and discover the advantages of audiovisual for your Marketing and four tips for the production of your content.

What will you see in this post?

What is audiovisual content and what types?

Audiovisual is part of the numerous types of digital content. But what exactly is digital content? In short, these productions are made with a focus on digital and can be broadcast by cell phone, computer, television or even the radio.

As the name implies, audiovisual communication is all production that mixes visual and sound components. That is, your content is watched and heard at the same time.

The types of audiovisuals are countless, from the video you see in 30 seconds on Instagram or the movies you watch on your subscription platform. Among them are also movies shown in cinema, television shows, DVD videos, lives, TV shows and much more! 

How does audiovisual contribute to your marketing strategy?

You already understand that video has become one of the biggest trends today, but after all, how can this tool contribute to your strategy?

Audiovisual can be a tool to promote your brand and attract more customers. In this way, you promote your company through relevant content that arouses the public's interest.

In addition, video strengthens your brand, generates interaction, increases your reach, engages the consumer and shares necessary information about your company faster.

4 tips for audiovisual production!

Shall we start audiovisual production in your company? If you're starting to produce digital content, we're here to help! Below, we separate four tips to produce videos that pique the interest of your customers. 

Prioritize the script!

Whatever your niche, a script is essential for the video to succeed and achieve its main objective: attracting customers.

In pre-production, this is one of the most important steps. After all, the script is a kind of guide that will help you take the next steps. In it, it should contain every detail of the project, all your ideas and the content that you will address throughout the video.

Speak the language of your audience!

Amidst many concerns about audiovisual production, the language of video tends to take a back seat, and this mistake is more common than you might imagine!

Several brands are keen on equipment, but without thinking about the language of the public, they do not reach their main focus, which is the customers. Therefore, before pressing play on recordings, you need to know who your target audience is, so you can invest in creating content that generates a connection with this consumer.

Have a good space to record!

You can't record with a disorganized scene or with the noise of cars in the background. Therefore, to produce good strategic content, you need to think about the environment in which your videos will be recorded.

Calm! In this sense, you don't have to worry about a super setting and impeccable decoration. Even if it's on a white background, what we mean is that you need a quiet environment, with good light and organized, like an office. 

Focus on editing!

Once recorded, it's time to put your own spin on the video! When editing, you can add your company's identity to the content with elements that refer to your brand.

Also, with good editing, the video can become even more attractive. With the right elements, at the right time, it is possible to emphasize a sentence, draw attention to some content or make the video more relaxed. 

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What are the audiovisual trends?

If you want to increase your brand's results and engage your audience, it's time to stay tuned for what's new in this universe for 2022. Below, we list four trends to make your video rock!

Shorter Videos!

Have you ever thought about producing shorter videos? With the latest viral on social media and platforms with shorter video formats, it's impossible to deny that this is a trend that is here to stay!

But that doesn't mean you have to accommodate yourself to current trends; it is possible to stream good content in a minute. In addition, if the subject addressed is extensive, you can divide it into parts and, in this way, make the consumer spend more time within your communication channels. 


Have you ever watched content that sparked your desire to buy through a short story? This is Storytelling! A strategy widely used in marketing and that has come to add even more value to audiovisual projects.

The purpose of Storytelling is precisely this, to tell a story and, in the end, lead you, indirectly, to a specific action. With good storytelling, you can increase engagement and attract your customer. 

Brand humanization!

Have you noticed that some brands have created characters? In order to promote more humanized content, creating avatars in the virtual world is a big trend for the next few years!

The characters with more human traits had a great acceptance by the public, who started to play and interact more with the avatar! This is a way to give your brand a face and also personalize your company's audiovisual content!

Live content!

Anyone who thinks that the "fever" of live broadcasts has passed is wrong. With the great success during the pandemic, the format promises to be a big trend for years to come.

And while we're on the subject of broadcasting, Live stream e-commerce is another big strong trend for audiovisual projects. Live broadcasts are already successful in other countries and have been widely used by major Brazilian brands. But in the end, how does it work?

Live is a kind of live sales channel, where you present your products and have the opportunity to interact with the public. During the entire transmission, the customer has access to a link, through which he can purchase the object or contract of the advertised service. 

Now that you've come this far, it's not time to stop! For the success of your company, you need to keep up to date with the main trends. So be sure to check out our last post on: the growth of google voice search: trivia

The growth of google voice search: trivia

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