Focusing on the customer experience is one of the differentiators that can boost a company's reputation and results. After all, the better the experience during your customers' purchasing journey, the more satisfied and willing to recommend your products and services they will be.
Based on this assumption, having intuitive automation tools that facilitate your internal and external processes is essential to ensure that the relationship between your brand and its customers is as healthy and sustainable as possible.
In this post, you will discover how the Hubspot CRM can be your best ally in caring for its customers.
What you will see in this post:
More accurate reporting analysis;
Get a complete view of your opportunities and results;
HubSpot Marketing Hub Features;
Reach the right customers with Digital Content Marketing;
Target your content more assertively;
Have important data about your campaigns at hand;
Hubspot Service Hub and the customer experience;
Good reading!
What is HubSpot?
First of all, let's understand what HubSpot actually is. This is software that involves all areas of communication between a company and its customers. Covering everything from the first contacts that a potential customer may have with your brand, to the processes of capturing and converting leads and the follow-up carried out during post-sales.
HubSpot has more than 30 tools divided into three specific modules: Marketing Hub, Sales Hub and Service Hub. Each one with specific purposes in processing and processing customer data and performing different tasks, but still centralizing information in order to streamline your tasks in a single space.
In addition, HubSpot also has a completely free CRM platform, which allows a considerable improvement in the relationship between companies and customers.
Automation Tools
Every company that aspires to grow needs an automation software platform that can keep up with that growth. Allowing your customer data and other important information to always be available to your teams in a clean and well-organized way.
In view of this, having automation tools that enable more human and meaningful communication between your customers and your company is essential not only for the growth of your business, but it is equally important to foster digital transformation in all areas of society, from the provision of services to the ways in which we interact.
Today, it is clear that consumer habits have changed and the way we sell has also had to change. It has become more intimate and assertive, and that is precisely why we have to adapt our strategies to keep them updated and dynamic.
This is something that HubSpot understands very well, and through its free CRM and the other tools it makes available, it is possible to make its customers' experience simpler and more pleasant. Thanks to its automation functionalities that we will see below:
HubSpot Sales Hub Features
With HubSpot Sales Hub you can make your sales process much more fluid, automating the receipt of notifications, monitoring your prospects, automating email sending, recording documents, scheduling meetings and many other features.
Check below the impact that automation tools have on optimizing your processes and increasing productivity:
More accurate reporting analysis
With your sales processes properly integrated into HubSpot's CRM, you will have a much more comprehensive view of each stage of your customers' purchasing journey, as well as which of your employees have achieved the best results. Furthermore, you will also be able to rely on solid data to identify bottlenecks and better understand which actions are more or less efficient.
Intuitive activity log
Count on an automated and simplified information recording system to keep your customer data always up to date. No more feeding the system manually; With this tool, all information entries from your contacts, such as email exchanges, documents, calls and other tasks, are recorded in each contact's history.
Get a complete view of your opportunities and results
With HubSpot's CRM well fed with your customer data, your teams will be equipped with valuable insights and information to identify the best customer conversion and retention opportunities.
This is possible because the platform provides a predictive score of your leads and indicates the possibilities of successful closings based entirely on well-qualified data from your customer base.
SEE TOO:
- Why should you use HubSpot as a CRM? 5 reasons to do!
- What is Hubspot? See how the tool will help your company;
- HubSpot CRM how to use it? Everything you need to know!
HubSpot Marketing Hub Features
Now that we've talked about Sales Hub, it's HubSpot Marketing's turn. This was the first software created by HubSpot and is an essential tool for developing marketing strategies.
With HubSpot Marketing, you have a variety of tools that can be automated and optimized for the needs of your company and your customers, ranging from tools for capturing and retaining customers to other features that facilitate the creation of marketing strategies. Content, Social Networks, SEO, email Marketing, among many others.
Reach the right customers with Digital Content Marketing.
Count on the Content Strategy tool to organize your strategies and actions when it comes to increasing your reach with blog posts and other types of content to be distributed on social networks. With this tool, you can make sure your rich content is reaching the right customers.
Target your content more assertively
Count on organizational tools to follow your customers' entire purchasing journey and know the right time to forward your content to each customer at different stages of the journey. Captivate your customers and drive them through Flywheel and make them the main promoters of your brand and products.
Have important data about your campaigns at hand
With HubSpot Reports, you have full control over your marketing actions, whether individually or when you need to purchase more complex campaigns. Through these reports, you will be able to determine what really works for your company and how to increase your numbers.
Hubspot Service Hub and the customer experience
When the subject is customer experience, HubSpot Service is the ideal software for your company to connect and relate more efficiently and meaningfully with your customers.
Through it, you will have much more organization to control and optimize your contacts and will be able to offer a much more constructive experience for both your customers and your company.
Simplify communication with your customers
On the Service Hub platform you will have the Conversations tab, a universal message box that will record all contacts made by your customers with your company.
With a complete record of interactions between your company and your customers, you will be able to analyze your communications in full and also have a complete view of how these interactions translate into ticket numbers created.
Ticket creation
By creating tickets in HubSpot's CRM, you can assess your customer satisfaction based on their service history. This way, you will be able to measure whether your solutions are efficient and identify points for improvement in your processes.
More efficient self-service
Count on HubSpot to create a Knowledge Base and produce rich content for your customers to resolve your doubts faster.
Adapt your answers according to your customers' needs and facilitate access to solutions to problems and other possible questions that your target audience may have.
In addition, the Knowledge Base also allows customers of other companies to find your solutions through search engines.
Summary: HubSpot offers a wide range of solutions for companies that need to automate their processes and are looking for smarter solutions to meet their customers' demands. From sales, marketing and customer service, HubSpot has specific tools to optimize each of the processes.
Want to know more about how to use Hubspot and its tools? Check out our other article for some tips on how to automate your workflows.
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