What do you think about Artificial Intelligence (AI)? This is an umbrella term for various technologies that have come to the fore in recent years and are still being widely used in various sectors of society.
But how do digital marketers perceive themselves in this market dynamic and how can the use of these technologies directly influence their productivity and, ultimately, the future of their jobs?
AI can be an excellent ally for companies in developing strategies in different sectors, increasing customer acquisition and retention at all stages of the buying journey.
In today's post, you'll find a brief history of AI, the main tools used in digital marketing and what to expect from the future of digital marketing! Let's go?
What you'll see in this post:
- A brief history of Artificial Intelligence
- Artificial Intelligence tools used in Digital Marketing
- What to expect in the future of digital marketing?
- Personalized service
Happy reading!
A brief history of Artificial Intelligence
Contrary to what many people think, the history of artificial intelligence is not a contemporary creation. It first appeared in 1956, and one of the main names related to this concept is Alan Turing, also known as the "father of computing".
His invention was born from the goal of developing intelligent machines and in 1964 the first chatbot was created, called ELIZA. This chatbot was designed to carry out automatic conversations powered by data and algorithms.
Over the years, AI has undergone major transformations and is currently directly influencing all sectors of society, from the use of social networks to self-service banking.
It couldn't be any different in Digital Marketing and with regard to the use of Artificial Intelligence tools, there is a great deal of discussion about replacing professionals or adapting them to the digital transformation. Let's understand this issue better!
Artificial Intelligence tools used in Digital Marketing
The main Artificial Intelligence tools used by Digital Marketing professionals are known as generative. Two basic examples of this type of intelligence are GPT Chat and Mid Journey.
Generative intelligences are those that can create new information from data that already exists. In other words, they create new texts or images based on information that the user has previously provided.
Using Artificial Intelligence in conjunction with digital marketing strategies is the best alternative for those who want to increase lead capture and retention, especially when related to education.
Download the e-book now: Artificial Intelligence: Transforming Digital Marketing in Education and find out how the use of Machine Learning, Deep Learning and Natural Language Processing (NLP) influences your results.
Creating texts and images
The creation of texts and images is a very relevant point of discussion on this topic, because it is not known exactly where the information used by Artificial Intelligence comes from and whether it is possible to attribute a characteristic of creativity to these "new creations".
For this reason, many professionals refuse to use these tools to create their work and feel uneasy about the regulation of these new technologies and how they will directly affect the future of work.
Content Generator and ChatSpot
One of 4revops' partners, Hubspot, which in turn has established a partnership with OpenAI, has developed the Content Generator and ChatSpot, tools that help produce marketing content to capture and retain leads.
With the content generator, you can not only capture visitors and leads, but also revenue. After all, by using this generator, your company's entire team can increase its productive capacity and creativity in producing emails and posts for social networks.
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You can also try ChatSpot, which is a conversational robot that can be connected to Hubspot and uses commands to automate various processes that previously had to be carried out manually. But that's just the beginning!
What can we expect from the future of digital marketing?
Thinking about the long history and development of artificial intelligence, there's not much doubt about what the future will be like, is there? Professionals in marketing and other sectors of society should seek to improve themselves more and more and include the use of chatbots and other tools in their day-to-day work.
More and more repetitive and time-consuming activities are being assigned to bots and other tools that use machine learning, for example, to speed up processes and improve results.
Aware of this fact, there is nothing more sensible than thinking about how some professions may disappear over the years, but also how some will be overvalued. And how the professionals who are best adapted to this new scenario will be captured by the job market.
Here are some of the main uses of Artificial Intelligence in digital marketing so that you can stay on top of the trends over the next few years:
Task automation
Through machine learning, tasks can be automated, saving time and reducing operating costs. This also minimizes error rates due to human error.
What's more, machines work 24 hours a day, 7 days a week, and if they have access to the right data, they can provide complete reports and results in attracting and retaining excellence.
Segmenting leads
Using technology to obtain increasingly specific data on your leads makes it easier to gather the information you need to understand your customers' behavior, regardless of their place in the buying journey.
By segmenting leads in an organized way, you can obtain demographic, age and gender data and use this information to optimize your sales flow and deliver content that meets your customers' needs.
Personalized service
By using chatbots that use NLP, the user experience of your products and services will be optimized. The best service channels are those that objectively meet your customers' needs.
Bots are used on various platforms, such as WhatsApp, Facebook and virtual assistants like Alexa or Siri! Strengthen your relationship with your customers even more by using this technology.
Summary: The last BrainTalks focused on Artificial Intelligence and all the controversy surrounding its use by marketing professionals. What is your opinion on this subject? Find out more by visiting our website!
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