Developed with the aim of making companies' routines easier and improving customer service, the creation of chatbots is a revolutionary technology that already offers a lot to digital marketing.
In order for them to be done correctly, with full capacity to perform their function with quality, there is what we call a chatbot creation platform. Don't know any? That's okay, this article is designed to present the best options and clear up any doubts about their functionality.
To delve deeper into the subject, check out this exclusive content designed to help you in the process of creating and implementing bots on your website and communication networks!
Functions and facilities with the implementation of bots
Chatbots were created to optimize processes and help with tasks that previously required the labor and effort of an entire team. However, with the rise of this type of technology, it is possible to find increasingly capable bots with a variety of functions, such as:
- Customer service;
- Converting visitors into leads
- Targeting specific teams
- Applying tests and exams
- Receiving documentation;
- among others.
What are the best platforms for creating chatbots?
For the creation, development and application of these intelligent robots, there are a number of platforms that enable this whole process in a variety of ways, from the most intuitive to the most complex.
Today, we're going to present 3 different pieces of software that can help you in the implementation process, whether it's a chatbot for WhatsApp, other networks or even websites. Check them out and learn how to get the best out of your chatbot platform!
Landbot
Designed to be easy to access, the Landbot was developed so that users can create their creations even without implementing navigation codes.
Interactive, this system is highly rated mainly because it is easy to access and has an intuitive system. Created to capture leads, bots can be exploited on platforms.
Dialogflow
DialogFlow is a platform for creating and managing bots, where it is possible to make the robot capable of understanding natural language, in other words, to make it capable of understanding the most varied types of dialog. All this to offer a more complete and intelligent service, reducing the distance between the customer and their virtual attendant.
With it, you can make integrations such as creating a chatbot for whatsapp, for the hubspot chatbot, chatbot for facebook, apps and website.
See also:
- Customer service chatbot: which is the best channel to use?
- What are the types of chatbot? Choose the best one for your business!
- How to make a chatbot intelligent? The 5 best tips!
Manychat
Focused on businesses in the metaverse, such as Facebook, Instagram, Whatsapp and other platforms like SMS and Email, Manychat is a chatbot aimed at automated customer service within the social network.
Acting as virtual assistants within the company's chat, this is a service that attracts the lead's attention because it is an immediate contact and is integrated with the company's page.
To use this bot, you can opt for one of the company's plans, which can be free (with fewer functions available) or the pro plan (currently costing 15 dollars, equivalent to around 84 reais).
Each plan meets the needs of companies of different sizes. Choose the one that is most interesting, depending on the amount of investment available, but also on the existing need for the bot application.
3 ways to make a chatbot smarter
To make the most of the services your chatbot can offer, you can make this system (even) smarter by using some tools and applications that can add value and usefulness to everything that is built.
From the simplest item to the most complex application, there are different investments that lead to the same goal, but with different results that correspond to the depth and application in the bot.
With that in mind, here's a selected list of the three best ways to optimize your chatbot and make the service provided ever better for the customer and, consequently, for your company!
1. artificial intelligence
With the implementation of Artificial Intelligence, the possibilities and functionalities are considerably expanded. This is because, based on a flow inserted into the system's memory, the bot itself begins a feeding process, where it becomes capable of learning and perfecting the service based on what it sees in everyday practice.
This also brings benefits for data organization, as it becomes more effective and orderly according to its programming. For example, it is possible to carry out the entire enrollment process from registration, through the online test and on to sending the student's documentation, all using the versatility of the chatbot combined with Artificial Intelligence.
2. If done with NPL: daily training
Chatbots are based on human reasoning. In this way, the closest analogy is the development of the chatbot like the teaching of a child. This is because it is possible to carry out training so that its functions are enhanced, creating more possibilities and enriching the bot's repertoire so that the services it provides are increasingly better and more efficient.
This type of training to make the chatbot more intelligent should be an intensive, daily process so that the system is able to expand its capacity to act until the contact gaps can be properly contained.
3. Application of surveys
Last but not least: there is the possibility of applying satisfaction surveys that can help to improve and apply the chatbot. This is already a thermometer used extensively by thousands of marketing teams around the world. Since it is so efficient for understanding behavior and measuring the effectiveness of the action, with a survey it is possible to find out how customers perceive the service.
Based on the data collected through the chatbot itself, the management team can start thinking about solutions and implementations according to the needs presented. The bot is then able to provide information for its own use, optimizing the service provided.
A chatbot is the right investment for you!
A chatbot created on the ideal platform, with resources to its advantage and the implementation of services to optimize it, is the recipe for success for companies that want to get closer to their customers and offer an increasingly qualified service.
In addition to what we've explained in this text, there are bots with defined functions, such as systems developed for the customer service sector. Want to know more about this? Check out our post "Customer service chatbot: which is the best channel to use?" and find out which one best suits your needs and market reality!
Don't miss out on this rich content that will help you better define your bot creation process.
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