YouTube is one of the most popular social media platforms in the world, with over two billion monthly active users. And because of this, many people are looking for ways to make money with YouTube.
However, there are many myths surrounding how to actually make money on the platform. In this post, we will discuss five of the most common myths about making money on the platform and provide some useful information for those who are interested in getting started creating video content for their business the right way.
What you will see in this post:
5 myths about making money on Youtube;
It's easy to get rich on YouTube;
- You need to have millions of views to make money;
- You need to make viral videos to be successful;
- More views = more money;
- Anyone can make money on YouTube;
Good read!
5 myths about making money on Youtube
There are several very common myths about making money on YouTube, and they can take a toll. inexperienced content creator to make a series of mistakes that can compromise all your efforts and results.
Below, we highlight five of the most common myths about the platform so you can take precautions before starting to create content and adjust your expectations regarding these topics:
1. It's easy to get rich on YouTube
Although some people have been able to earn a significant income from YouTube, that doesn't mean it's easy or guaranteed. Many content creators work hard to reach a large, monetizable audience.
2. You need to have millions of views to make money
Although many advertisers prefer to work with channels that have a large audience, you can still make money on YouTube even if your channel has a smaller audience. A monetization of your videos can occur through other sources, such as sponsorships, merchandising, among others.
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- 3. You need to make viral videos to be successful
While viral videos can help you get more visibility and gain more subscribers, they are not the only way to success on YouTube. Creating a loyal and engaged audience is much more important than trying to create videos that go viral.
4. More views = more money
While the number of views is important to the success of a YouTube channel, it is not the only factor that determines how much money you can make. Other factors like video length, audience engagement, and ads shown also affect channel income.
5. Anyone can make money on YouTube
Although YouTube offers everyone the opportunity to make money from their videos, it doesn't mean anyone can do it. You need video production skills, creativity, commitment, and perseverance to be successful on YouTube.
How to create good videos for Youtube?
Leaving the myths behind, investing in creating content for YouTube is still a very valid strategy for companies and entrepreneurs who want to expand their brand awareness.
But of course, for this approach to be successful, it requires perseverance, dedication and, above all, creating videos with quality content that add value to the experience of your target audience.
There are several tips and techniques for creating good videos for YouTube, and here are some of them:
Planning: Before you start recording, it's important to plan the content of your video, such as the theme, the central message you want to convey and the structure of the video.
Good lighting: image quality is essential to the success of a video on YouTube. Use natural light or invest in artificial lighting to ensure the video is well lit.
Quality audio: audio quality is as important as image quality. Use an external microphone or audio recorder to ensure better sound quality.
Editing: Editing is key to a professional video. Use software Video edition to cut the unwanted parts, add effects and adjust the audio.
Be creative: be unique and differentiate yourself from others. Use your creativity to create original and attractive content.
Be consistent: To build an audience, it's important to be consistent in posting videos. Create a publishing calendar and stick to it.
Engage with your audience: Engage with your followers, respond to comments and questions, and create a sense of community around your channel.
These are just a few tips to help you create a good YouTube video. Remember, success on YouTube takes time and effort, so keep working hard and creating quality content.
Don't forget SEO!
When creating your content, remember that good inbound marketing practices
are essential for your videos to be seen by your target audience, and SEO (Search Engine Optimization) is an indispensable part of this strategy.
The objective of SEO for Youtube is to increase the visibility and reach of videos, improving rankings in YouTube search results. This is important because the better your video ranks in search results, the more likely it is to be seen by your target audience.
Some common YouTube SEO strategies include using relevant keywords in the video title and description, optimizing video thumbnail text, including relevant tags, creating transcripts to make it easier to understand, and including captions and subtitles. hidden to facilitate accessibility.
Additionally, it's important to produce videos that are high-quality and relevant to your target audience to increase video watch time, engagement, and sharing, which can also help improve your ranking in search results.
Plan your content well
Content planning for YouTube is a crucial process to ensure your channel is successful and grows over time. Here are some steps you can take to plan your content canal the YouTube:
Define the target audience: Before you start planning the content, it's important to define who you are creating the content for. Think about who your ideal viewers are, what their interests and needs are, and how you can provide value to them.
Define posting frequency: it is important to define how often you will post new videos on your channel. You can choose to post weekly, biweekly or monthly, depending on your availability and the time needed to produce a quality video.
Create a list of content ideas: Make a list of content ideas for your channel. This can include tutorials, tips, reviews, interviews and more. Make sure each idea aligns with your target Audience.
Organize content ideas into an editorial calendar: Once you have a list of content ideas, organize them into an editorial calendar. This will help you ensure posts are made regularly and videos align with important dates, seasonal events, and holidays.
Plan the production of each video: Each video will require specific planning, including the script, necessary equipment, location, and other technical considerations. Make sure you have enough time to plan and record each video before the posting date.
Track channel performance: Over time, it's important to track your channel's performance to see what's working and what needs tweaking. Use YouTube analytics tools to monitor views, engagement rates, and other relevant metrics.
Remember, YouTube content planning is an ongoing, iterative process. As you produce more videos and track channel performance, you can adjust your editorial calendar and content strategy to achieve the success you want.
Summary: Making money on YouTube is possible, but it's not as easy as it seems. There needs to be commitment and persistence, not to mention attention when creating rich content for the platform. Planning combined with a good inbound marketing strategy is the path to follow for those who want to invest in creating content for the website.
Another means for those who want to invest in content creation is podcasts. This type of content is becoming increasingly popular, but it is also necessary to think about planning. Then check out our post on how to put together a podcast itinerary that works well for your business.
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