Harnessing HubSpot Academy for Professional Growth and Certification

Did you know that, as well as being one of the best CRMs in the world, Hubspot can help you with your professional training?

It doesn't matter how old you are, and it doesn't matter what you do, it's always important to take courses and keep up to date with what's new in the market. The speed with which things change is very high, and this requires you to always be on your toes.

As marketing professionals, it feels like something changes with every blink of an eye, doesn't it? So here's the first tip: follow leading companies around the world, see what you can take advantage of to invest in your professional training, such as courses, certifications, experiences, lectures, workshops, etc.

In fact, one of the only positive things that the pandemic has brought is the number of institutions that have made online courses available! Many of them are free and have digital certificates, so there's no excuse not to keep your knowledge up to date!

But let's start from the beginning, before I explain how the certifications work, it's interesting that you get to know the Hubspot tool a little better.

HubSpot Academy in practice: courses, certifications and career

HubSpot is a cloud-based CRM platform that centralizes marketing, sales, customer service, operations and content in one place, with inbound marketing as the foundation of its strategy. Besides integrating teams and making it easier to manage the customer journey, the platform also works as an educational hub: HubSpot Academy. There you will find online courses, many of them free and with digital certificates, created by marketing professionals and globally recognized, helping you update your knowledge, develop new skills and boost your career or your business growth.

• • Understand what HubSpot’s CRM platform is and how it connects teams and data.

  • Discover HubSpot Academy as a source of online courses, tracks and certifications.

  • Stay updated in digital marketing, sales, customer service, CRM, data and inbound.

  • Earn internationally recognized certifications to strengthen your resume.

  • Use learning and certifications to grow in your career or in your own business.

What you will see in today’s content

• Why constant upskilling is important for marketing professionals and other areas.

• What HubSpot is as a CRM platform and as an educational platform.

• How HubSpot Academy’s courses and certifications work and which topics it covers.

• Why HubSpot certifications add value to your resume and career.

• Which advantages HubSpot’s online courses offer in terms of schedule, pace and access.

• How to add HubSpot certifications to your profile.

• How to get started with HubSpot Academy, choose courses and use filters for your learning path.

• How the courses help business owners generate leads and more opportunities.

• Suggested HubSpot courses to start studying inbound and digital marketing.

Enjoy your reading!

What is Hubspot?

The HubSpot CRM platform is now a complete cloud-based solution that centralizes marketing, sales, customer service, operations, and content in one place, with inbound marketing at the core of the strategy. This makes it easier to see the whole customer journey and make smarter, data-driven decisions in real time.

As a customer platform, HubSpot brings together different hubs (Marketing, Sales, Service, Content, Data, and Commerce), all powered by a single Smart CRM. That allows you to automate processes, personalize communication at scale, and track performance through an intuitive interface, even if you’re just getting started.

It has the capacity to integrate the marketing, sales and technical support teams. Yes, all in one place, so that all teams are aligned in each and every part of the customer journey. And between you and me, we know that this connection between the various areas of the company is fundamental to offering a differentiated and quality service to your customer!

In case you haven't figured it out yet, the aim of the tool is to increase traffic to the company's website, generate more leads and then generate more sales.

To make it even more complete, it provides the solutions, but it also works as an educational platform, meaning that, as well as being easy to use and very intuitive, it also provides courses related to various areas of marketing, making it a great tool for those looking for professional training!

By the way, one of the coolest things about Hubspot Academy's certifications is that they are globally recognized.

Shall we take a closer look at how they work?

Image: HubSpot Academy's online courses are a practical way to invest in your professional development in digital marketing.

How do Hubspot certifications work?

Both on the paid platform and on the tool's open site, you can learn about the Hubspot Academy.

On HubSpot Academy, you’ll find free courses and HubSpot Academy certifications in far more areas than just marketing. The catalog now includes learning paths on digital marketing, sales, customer service, CRM, automation, data, and hands-on training on the main HubSpot tools, all grounded in the inbound methodology. 

Popular topics include inbound marketing and content marketing, social media and email marketing, sales and CRM, customer experience, plus dedicated courses on Marketing Hub, Sales Hub, Service Hub, Content Hub, and Data Hub for those who want to master the software in practice.

An interesting thing to bear in mind is that we're talking about courses created by one of the best-known tools in the world and a reference on the subject, having been developed by marketing professionals! In other words, it's a great opportunity to expand your knowledge with a global vision provided by Hubspot Academy.

These courses are designed to help you learn new skills, keep up to date with trends in digital marketing, sales, customer service and, consequently, advance your career.

To get even more value from your learning, it’s important to know how to add your HubSpot certification to LinkedIn. After completing a course, go to your HubSpot Academy certifications, find the one you want, and click “Add to profile” so HubSpot can automatically populate the issuing organization, title, and credential URL fields.

If you prefer to do it manually, copy your unique certification link, open the “Licenses & Certifications” section on your LinkedIn profile, and enter the course details, including the credential URL. This makes it easy for recruiters to validate your certification and see exactly which skills you’ve developed.

Now, if you're part of the business world and have a business of your own, the courses available can help you build your strategy through Inbound Marketing to generate more leads and then greater business possibilities.

See also:

• HubSpot Service Hub vs. Alternatives: a detailed comparison
• How to improve the customer experience with the Service Hub
• How can the marketing team benefit from the Service Hub

Why should you take HubSpot courses?

Well, as we've already said, it's extremely important that you constantly update yourself in order to be a trained professional.

But not only that, not all the free courses available on the market have certificates, you know? According to Catho (one of Brazil's best-known recruitment and selection platforms), certificates add more value to your CV, even if they are digital.

So if, at some point, the question "what's the point of a digital certificate?" crosses your mind, you already know the answer!

Understand that it's not simply because of the certificate that companies will hire you, but these certifications show that you're a dedicated person who has an interest in the area you've chosen to work in, not to mention that, right off the bat, these courses increase your credibility when you say you understand the subject.

This type of course offered by Hubspot also has other advantages that you should take into account:

You can adapt the courses to your routine

Regardless of how much time you have available to dedicate to a new course, choosing an online certification course today allows you to make your study schedule as flexible as your timetable, i.e. you choose the days and times when you take the courses!

In the reality in which we live, this is of great value, as we know that it's not always possible to travel somewhere or be available at the same time every day. This flexibility will help you maintain a rhythm of study, even if it's on different days and at different times.

You control your learning pace

The tool allows you to watch videos at normal or faster speed and, of course, pause them as often as necessary. Don't understand something? Watch them as many times as you like!

With online courses, the pace of learning is up to you.

Easy access

On your cell phone, desktop, tablet or notebook, accessing the courses is quick, practical and easy! You can watch them at home or on your lunch break, whichever you prefer! All you need is a device connected to the internet. Easy, right?

100% free

With unlimited access and 100% free, Hubspot's courses are available to anyone with a thirst for knowledge.

It's like drinking water straight from the source, the difference is that the water here is inbound marketing and the source is the world reference in inbound, and it's available to you, you just have to want it.

Where should you start?

And we come to the final question: how do you get the digital certificate or the famous Hubspot certification?

First of all, register on the Hubspot Academy platform! Oh, one important thing here: the Portuguese version already has some cool courses that you need to take, but if you speak English, take the opportunity to check out the English version of Hubspot Academy, as we don't have 100% of the courses in Portuguese yet.

Then just choose the course you want to take! On the first page of the site, you'll find a field with the most popular courses (the ones people search for the most), and that's one way to get started.

You can also filter the courses by category, type of content, duration, level and language.

But to help you with the difficult decision of choosing one of the courses, we've made a short list (in order) of some courses that should be on your list:

• Basics of inbound service;
• Inbound;
• Inbound marketing;
• How to create buyer personas;
• Conversion strategy;
• How to define organizational goals.

This short list can already be your starting point. We're sure you'll get a lot out of the concepts you learn with Hubspot.

It's well worth investing some time both in courses and in getting to know the platform itself; what's more, you can use it in your company or recommend it to people who want to increase their chances of having promising businesses.

In fact, we recently created and made available an ebook that can help you better understand the tool's features and how it can help you achieve more assertive results.

It's a free ebook! HubSpot: Handbook of the platform's main features. Well, that's it for today. We hope you've enjoyed getting to know Hubspot Academy a little better and that you can take advantage of this incredible opportunity to grow and develop with one of the biggest CRMs on the market!

Frequently asked questions about HubSpot Academy courses and certifications

What is HubSpot and how can it help with my professional development?

HubSpot is a cloud-based CRM platform that centralizes marketing, sales, customer service, operations and content in one place, with inbound marketing as the foundation. Besides supporting customer journey management, it also works as an educational platform through HubSpot Academy. This way, you can both learn how to use the tool and upskill in areas such as digital marketing, sales, customer service, CRM and data. Courses and certifications help you strengthen your career and even apply what you learn directly in your own business.

What is HubSpot Academy?

HubSpot Academy is HubSpot’s educational arm, available both for paying platform users and on the open website. There you will find free online courses and certifications in several areas, going beyond marketing. The catalog includes topics such as digital marketing, sales, customer service, CRM, automation, data and practical use of the platform’s hubs, always aligned with the inbound methodology. Courses are created by marketing professionals and HubSpot’s own team, which makes the Academy a global reference for those who want to learn or stay up to date in these fields.

In which topics and areas does HubSpot Academy offer courses and certifications?

HubSpot Academy offers free courses and certifications in far more areas than just marketing. Topics mentioned include inbound marketing and content marketing, social media, email marketing, sales and CRM, customer service and customer experience. There are also specific courses on Marketing Hub, Sales Hub, Service Hub, Content Hub and Data Hub for those who want to learn how to use the software in practice. The content also helps you stay aligned with trends in digital marketing, sales, customer service and data-driven strategies.

Are HubSpot Academy certifications recognized? What value do they add to a resume?

HubSpot Academy certifications are globally recognized and can be used on your resume and LinkedIn profile. According to Catho, certificates add value to a resume, even when they are digital. In HubSpot’s case, beyond the international recognition, certifications show that you are dedicated, up to date and genuinely interested in your field. They reinforce your credibility when you say you understand inbound marketing, sales, customer service or CRM, helping recruiters and companies clearly see the skills you developed through the courses.

How can I add a HubSpot certification to my LinkedIn profile?

To add a HubSpot certification to LinkedIn, you can use HubSpot Academy’s own integration. After completing a course, access the certifications area, find the certificate you want and click the “Add to profile” button, which automatically fills in fields such as issuing organization, title and credential URL. If you prefer to do it manually, copy your certificate’s unique link, go to the “Licenses and certifications” section on your LinkedIn profile and enter the course details, including the credential URL. This allows recruiters to quickly validate your certification.

What are the main advantages of HubSpot Academy’s free online courses?

HubSpot Academy’s online courses offer flexibility, easy access and zero cost. You can fit your studies into your routine, choosing days and times according to your availability. You also control your learning pace, watching videos at normal or faster speed, pausing and rewatching as often as needed. Access is simple from your phone, desktop, tablet or laptop, as long as you have an internet connection. On top of that, the courses are 100% free with unlimited access, so you can keep your knowledge up to date by investing time and dedication rather than money.

How do I start a course and obtain a digital certification on HubSpot Academy?

To get started, you need to create an account on HubSpot Academy. Then, choose the course you want to take. On the first page, there is a section with the most popular courses, which can be a good starting point. You can also filter by category, content type, duration, level and language to find what best fits your needs. After finishing the course and meeting the certification requirements, you receive a digital certificate that you can use on your resume and add to your LinkedIn profile.

Are HubSpot’s courses available in Portuguese?

Yes, there are already courses available in Portuguese on HubSpot Academy, including valuable options you should explore. However, HubSpot itself points out that not all courses have been translated into Portuguese yet. If you speak English, it is worth exploring the English version of HubSpot Academy as well, where there is a larger volume of content and certifications. This allows you to combine Portuguese courses for an easier start with English tracks to expand your learning using the full catalog.

How can HubSpot’s courses help people who own their own business?

For business owners, HubSpot’s courses are a powerful support for building inbound marketing strategies. They help you learn how to drive more traffic, capture leads and create sales opportunities through relevant content, lead nurturing and automation. By applying the concepts in practice, you can better structure the customer journey, use HubSpot’s CRM to organize contacts and track results, and increase your chances of promising deals by making more accurate decisions based on real-time data.

Which HubSpot courses are recommended to start in inbound marketing and digital marketing?

The text presents a suggested list of courses as a starting point to get more out of HubSpot Academy. They include: Inbound Service Fundamentals, Inbound, Inbound Marketing, How to Create Buyer Personas, Conversion Strategy and How to Define Organizational Goals. These courses help you understand everything from core inbound concepts to defining personas, goals and conversion strategies. With this foundation, you can move on to more specific courses about the platform’s hubs and deepen how you apply the methodologies in your day-to-day work.