Did you know that, as well as being one of the best CRMs in the world, Hubspot can help you with your professional training?
It doesn't matter how old you are, and it doesn't matter what you do, it's always important to take courses and keep up to date with what's new in the market. The speed with which things change is very high, and this requires you to always be on your toes.
As marketing professionals, it feels like something changes with every blink of an eye, doesn't it? So here's the first tip: follow leading companies around the world, see what you can take advantage of to invest in your professional training, such as courses, certifications, experiences, lectures, workshops, etc.
In fact, one of the only positive things that the pandemic has brought is the number of institutions that have made online courses available! Many of them are free and have digital certificates, so there's no excuse not to keep your knowledge up to date!
But let's start from the beginning, before I explain how the certifications work, it's interesting that you get to know the Hubspot tool a little better.
What is Hubspot?
Hubspot is a cloud CRM developed with a focus on Inbound Marketing. Created and developed by Brian Halligan (none other than one of the guys who created the concept of Inbound Marketing), Hubspot is an all-in-one platform when it comes to content and relationship marketing.
It has the capacity to integrate the marketing, sales and technical support teams. Yes, all in one place, so that all teams are aligned in each and every part of the customer journey. And between you and me, we know that this connection between the various areas of the company is fundamental to offering a differentiated and quality service to your customer!
In case you haven't figured it out yet, the aim of the tool is to increase traffic to the company's website, generate more leads and then generate more sales.
To make it even more complete, it provides the solutions, but it also works as an educational platform, meaning that, as well as being easy to use and very intuitive, it also provides courses related to various areas of marketing, making it a great tool for those looking for professional training!
By the way, one of the coolest things about Hubspot Academy's certifications is that they are globally recognized. Shall we take a closer look at how they work?
How do Hubspot certifications work?
Both on the paid platform and on the tool's open site, you can learn about the Hubspot Academy.
There, you'll find courses related to the following areas:
- Inbound marketing;
- Social media;
- E-mail marketing;
- Content marketing;
- Inbound sales.
An interesting thing to bear in mind is that we're talking about courses created by one of the best-known tools in the world and a reference on the subject, having been developed by marketing professionals! In other words, it's a great opportunity to expand your knowledge with a global vision provided by Hubspot Academy.
These courses are designed to help you learn new skills, keep up to date with trends in digital marketing, sales, customer service and, consequently, advance your career.
As we've already mentioned, Hubspot Academy certifications are internationally recognized, and you can use them on your LinkedIn, as this will bring even more visibility to your CV.
Now, if you're part of the business world and have a business of your own, the courses available can help you build your strategy through Inbound Marketing to generate more leads and then greater business possibilities.
See also:
- HubSpot Service Hub vs. Alternatives: a detailed comparison;;
- How to improve the customer experience with the Service Hub;
- How can the marketing team benefit from the Service Hub?
Why should you take HubSpot courses?
Well, as we've already said, it's extremely important that you constantly update yourself in order to be a trained professional.
But not only that, not all the free courses available on the market have certificates, you know? According to Catho (one of Brazil's best-known recruitment and selection platforms), certificates add more value to your CV, even if they are digital.
So if, at some point, the question"what's the point of a digital certificate?" crosses your mind, you already know the answer!
Understand that it's not simply because of the certificate that companies will hire you, but these certifications show that you're a dedicated person who has an interest in the area you've chosen to work in, not to mention that, right off the bat, these courses increase your credibility when you say you understand the subject.
This type of course offered by Hubspot also has other advantages that you should take into account:
You can adapt the courses to your routine
Regardless of how much time you have available to dedicate to a new course, choosing an online certification course today allows you to make your study schedule as flexible as your timetable, i.e. you choose the days and times when you take the courses!
In the reality in which we live, this is of great value, as we know that it's not always possible to travel somewhere or be available at the same time every day. This flexibility will help you maintain a rhythm of study, even if it's on different days and at different times.
You control your learning pace
The tool allows you to watch videos at normal or faster speed and, of course, pause them as often as necessary. Don't understand something? Watch them as many times as you like!
With online courses, the pace of learning is up to you.
Easy access
On your cell phone, desktop, tablet or notebook, accessing the courses is quick, practical and easy! You can watch them at home or on your lunch break, whichever you prefer! All you need is a device connected to the internet. Easy, right?
100% free
With unlimited access and 100% free, Hubspot's courses are available to anyone with a thirst for knowledge.
It's like drinking water straight from the source, the difference is that the water here is inbound marketing and the source is the world reference in inbound, and it's available to you, you just have to want it.
Where should you start?
And we come to the final question: how do you get the digital certificate or the famous Hubspot certification?
First of all, register on the Hubspot Academy platform! Oh, one important thing here: the Portuguese version already has some cool courses that you need to take, but if you speak English, take the opportunity to check out the English version of Hubspot Academy, as we don't have 100% of the courses in Portuguese yet.
Then just choose the course you want to take! On the first page of the site, you'll find a field with the most popular courses (the ones people search for the most), and that's one way to get started.
You can also filter the courses by category, type of content, duration, level and language.
But to help you with the difficult decision of choosing one of the courses, we've made a short list (in order) of some courses that should be on your list:
- Basics of inbound service;
- Inbound;
- Inbound marketing;
- How to create buyer personas;
- Conversion strategy;
- How to define organizational goals.
This short list can already be your starting point. We're sure you'll get a lot out of the concepts you learn with Hubspot.
It's well worth investing some time both in courses and in getting to know the platform itself; what's more, you can use it in your company or recommend it to people who want to increase their chances of having promising businesses.
In fact, we recently created and made available an e-book that can help you better understand the tool's features and how it can help you achieve more assertive results.
It's a free e-book! HubSpot: Handbook of the platform's main features. Well, that's it for today. We hope you've enjoyed getting to know Hubspot Academy a little better and that you can take advantage of this incredible opportunity to grow and develop with one of the biggest CRMs on the market!
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