Artificial Intelligence (AI) is no longer a futuristic promise but a reality that is revolutionizing the way companies interact with their customers, optimize internal processes and drive results. And HubSpot AI is one of the main marketing tools today.
By intelligently incorporating AI into its tools, HubSpot is empowering thousands of companies around the world to achieve success more effectively and efficiently.
In this post, we'll explore three real-life examples of how HubSpot's AI is making a difference for digital marketers.
We'll see how it's improving strategy, boosting content creation and optimizing the productivity of teams that rely on technology to create quality content.
Ready to discover how HubSpot's combination of cutting-edge technology and innovative vision is transforming the way companies conduct their business?
Then let's go!
What you'll see in this post:
- Optimizing marketing teams' time
- Using AI to boost your sales potential
- Artificial intelligence for content marketing
Happy reading!
An overview of the use of AI today
Much has been discussed about the use of Artificial Intelligence to promote greater agility and productivity in company operations, regardless of the sector.
Yes, there is still a lot of controversy about this new technology, but we can't ignore the facts that are revealed by data analysis related to the growth of organizations that have decided to embrace the use of AI.
The truth is that the results achieved by those companies that incorporate the use of AI into their operations are significant and deserve to be given due attention.
According to a survey carried out by HubSpot itself and published in its 2023 AI-Marketing Report , around 68% of marketing leaders working at director level and above said that they had invested in the use of AI and the complete automation of their processes and expect increasingly substantial results and unprecedented growth for their businesses.
And 62% of administrative leaders who say they have already implemented AI-powered tools in their operations say they have achieved considerable growth in ROI and in the productivity of their teams.
Yes, the technology that drives Artificial Intelligence is constantly evolving and changing, becoming ever more assertive and versatile, and yet we still have a lot to learn from this new tool and how to use it in Inbound Marketing strategies.
Therefore, experience in knowing how to use AI tools in the right way is becoming an increasingly desirable and even indispensable skill for driving innovation in business and digital marketing today.
Knowing the right way to insert prompts or, we could even say, knowing how to "talk" to AI, is the way that marketing professionals have found to access much more meaningful and objective insights, get ideas for creating increasingly relevant and better targeted content and even save time on their tasks.
The data collection and analysis capabilities that AI offers marketers can also help them with a number of other needs that drive their tasks and objectives, such as a deep understanding of the behavior of their target audience, for example.
In view of the countless possibilities and advantages that AI offers, both for companies and professionals, it is extremely important to know that this new technology is here to stay. And despite the expected resistance we are seeing today, we can say that AI will soon be an integral part of our daily lives, and not just in the professional sphere.
And for those of you who are still wary about using these new technologies in your business, let's discuss the practical ways in which HubSpot itself has been using AI to boost its growth.
How HubSpot is boosting marketing with AI
The advance of AI in recent years has been considerable, and when we look at the range of benefits it offers marketing professionals, it's hard to ignore its use and, above all, its potential for companies betting on their growth through the use of technology.
In this sense, tools powered by Artificial Intelligence can make administrative processes much simpler and more intuitive by means of an AI CRM assistant, such as ChatSpot.AI, but, in addition, we must highlight its role in creating more effective and engaging content.
With this in mind, let's explore some examples that show how the use of HubSpot AI can be used in a simple but impactful way to benefit a company's creative teams.
These examples are based on practices adopted by HubSpot itself and illustrate its commitment to promoting the adoption of new technologies for greater productivity, growth and optimization of tangible results.
So if you're still uncertain about incorporating these smart technological tools into your business, consider these examples.
Because they already demonstrate very well what we can understand as the future of marketing in the coming years.
1. Optimizing marketing teams' time
Today, we know that many companies and their marketing teams are always overloaded with ever-increasing demands.
In a survey carried out by HubSpot itself, a marketing professional today is usually working on around five different campaigns at the same time and has to deal with an average of seven campaigns every four months.
Clearly, this kind of workload can demand a lot from marketing teams, who are often forced to carry out multiple tasks at the same time, constantly review priorities and, even so, can feel overly pressured by deadlines.
In view of this reality in which marketers find themselves, the use of AI tools is becoming increasingly popular with these teams who need to constantly optimize their time.
Today, we see a huge disparity in the time consumption of high and low impact tasks in marketing campaigns.
High-impact tasks concern creative brainstorming, strategy development, project execution and personnel management.
And when we refer to low-impact tasks, we're talking about repetitive activities that take up a lot of time. A scarce resource for teams.
In general, each member of the marketing team has to devote around 5 hours to administrative, operational and manual activities, such as keyword research, data cleaning, list building, blogging and data analysis.
Despite being simple and done within dedicated and intuitive platforms, these activities still take up a lot of the teams' time.
So by implementing AI-powered tools such as ChatSpot, which can be integrated with HubSpot CRM, teams can eliminate the need to invest so much time in completing these repetitive activities.
In the same survey, HubSpot found that by implementing AI-powered automation tools, marketing teams can save an average of 12.5 hours per week and up to 26 working days per year.
Ultimately, it is clear that one of the main advantages of using Artificial Intelligence for marketing teams is the possibility of employing much more agility in tasks that, until now, consumed one of the most important resources for these professionals, time.
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2. Using AI to boost your sales potential
Every company is looking for ways to optimize its sales, but despite this, today only 37% of sales-oriented businesses are employing AI in their processes.
However, within this demographic, more than half of the companies that are using this technology in their operations report a significant increase in their sales performance.
It is estimated that today a sales representative spends just over 30% of their time actively closing sales.
And, in a very similar parallel to what we saw in the previous topic, many other administrative activities end up taking up a considerable amount of the sales team's time.
In view of this, many leaders have realized that AI-powered tools can give sales reps back valuable time so that they can focus on what really matters, which is closing sales.
Beyond the question of time, AI tools can also be used to extract insights from huge amounts of data, yielding an extremely valuable resource for your salespeople, the opportunity to interpret their customers' behavior and drive lead generation with much greater accuracy.
With this facility offered by AI, the sales team can adapt their approach with much more assertiveness and sophistication in the way they interact with their potential customers.
It's also worth remembering that with the help of AI working across multiple channels, it's possible to track all your prospects and their interactions with greater control, enabling more centralized and cohesive actions for the sales team.
AI is thus proving to be a necessary tool for organizations looking for ways to optimize their sales and still ensure that customer satisfaction is a priority.
3. Artificial intelligence for content marketing
According to a survey on content marketing, also carried out by HubSpot, today an average of 33% of professionals are using generative AI tools to help them create content.
Through AI, these professionals are able to extract ideas for creating blogs, drafting email marketing, texts for landing pages and much more.
With this tool, creative teams can optimize their writing and produce more content in less time.
However, the use of AI in content creation has arisen surrounded by controversy regarding the replacement of professionals by the new technology.
In fact, what is happening is that teams are using AI to simplify the creative process, get a sense of how to structure their content and build on that.
Tools like HubSpot's content generator are a perfect example of this new content marketing landscape. Where teams can use the assistant to find the right tone of voice, the type of message and the most pertinent formats for each lead.
Thus, the use of AI is not only making it possible for creative teams to be more productive, but it is also boosting the quality and relevance of the content they produce for their clients.
Conclusion
Finally, we can say that HubSpot's Artificial Intelligence represents a revolutionary advance for companies wishing to thrive in today's competitive marketing market.
This innovative technology can boost productivity and simplify content creation, highlighting its undeniable importance for creative teams who want to engage their target audience in a much more impactful way.
It's also worth remembering the importance of automating repetitive tasks, where HubSpot's AI enables marketing teams to focus on strategic activities, freeing up precious time to develop more effective and assertive strategies.
Content creation is simplified with the help of AI, which can generate valuable insights, identify emerging trends and even produce high-quality texts.
This not only saves time, but also contributes to the production of more relevant and engaging content.
In addition, the ability to analyse data in real time and personalize interactions with customers increases the effectiveness of campaigns, resulting in a significant increase in ROI for companies that adopt this new technological strategy.
Ultimately, HubSpot's AI is not just a convenient technology, but an essential tool for companies that want to stand out in today's modern and hyper-competitive marketing world.
Those who embrace this innovation are in a privileged position to achieve success, increase operational efficiency and deliver exceptional customer experiences.
Therefore, for companies aspiring to solid and sustainable growth, integrating HubSpot's AI is more than a smart choice, it's an imperative necessity.
As we continue to evolve in this ever-changing business landscape, HubSpot AI becomes the trusted partner that guides the path to marketing success.
Summary: By incorporating the use of AI to automate routine tasks, extract insights from their customer data and create personalized and engaging content, companies have the opportunity to increase their efficiency and save time. It is important for companies to consider incorporating these AI technologies into their marketing strategies, with a view to improving conversion rates and driving a greater volume of traffic to their websites. Through the integration functionalities offered by HubSpot, companies can easily access and make the most of these technologies, thus improving their marketing efforts.
Want to learn more about how to use HubSpot's AI to boost your CRM? Then be sure to check out our post on ChatSpot.AI, where we discuss the many advantages this AI-powered CRM assistant can offer!
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