Email marketing remains one of the most powerful tools in any marketer's arsenal. However, with the growing demand for personalization and relevance, creating effective email campaigns can be a challenging task. That's where Artificial Intelligence (AI) from HubSpot, one of the leading marketing and sales automation platforms, comes in.
If you want to optimize your email campaigns and reach the right audience with personalized messages, HubSpot's AI could be the answer. In this post, we'll show you how to create email marketing step by step, with the help of HubSpot's AI.
Why use email marketing in your business?
Email marketing is one of the most effective and valuable digital marketing strategies for any business. It allows you to reach your customers' and leads' inboxes directly, providing personalized and targeted communication. Both to attract and retain students.
Importantly, email marketing is known for boosting conversions and sales. This is because by sending offers, promotions or relevant content, you can encourage your subscribers to take specific actions, such as making a purchase or filling in a form.
Today, with the wide variety of automation tools available, you can segment your email list based on demographic data, user behavior and purchase history. Even with a large list of contacts, you can provide an individualized experience for each recipient, which increases campaign effectiveness and improves the UX for the person receiving it.
Email is an efficient way to build and nurture relationships with your customers. When compared to other marketing strategies, email marketing generally has a lower cost and can generate a significant ROI when used properly.
What's more, with email marketing analytics tools, you can track metrics such as open rate, click-through rate, conversion rate and much more. This data helps you understand the performance of your campaigns and make adjustments to improve results.
Caption: Learning how to create email marketing starts at the composer and ends at the click and conversion chart.
Using HubSpot's AI in your email marketing
Now that we know how important email marketing is and what results it has on your campaigns, we also have to touch on the subject of how to do email marketing the right way and make the most of its effectiveness.
One of the main new features among HubSpot's AI tools was the Content Generator, launched in public beta. It no longer exists as a separate product today: HubSpot's AI content generation and refinement were unified under the Breeze brand, which brings together Breeze Assistant, Agent Hub and HubSpot's AI agents, with no beta stage.
In practice, this means we can already see how HubSpot's AI can be used to create your emails and adapt them according to the audience you want to reach and the message you want to send, without depending on a beta tool.
To use HubSpot's AI and get the most out of your email campaigns, follow these steps:
1. Log in to your HubSpot account
First, log into your HubSpot account and click on the “Marketing” tab at the top of your navigation menu. Make sure you have access to HubSpot's AI in your permissions and click on the “Email” option in the sidebar. When you click on this button, you will be directed to the email marketing section, so click on the “create email” option.
2. Write your email
As you write your email, type “/” in any text block to open HubSpot's AI command menu, with options like “Generate heading” and “Generate paragraph”. This command replaces the old Content Generation Assistant icon, and it is an indicator that there are possibilities for optimizing the content of your email with insights provided by HubSpot's AI.
3. Select the text to be optimized
When you select the text you want to change, the AI command menu gives you the options to shorten, expand, rewrite or even change the tone, right where you are editing. Depending on your selections, HubSpot's AI will provide other options to adjust the content of the email according to your instructions.
When you apply the option you chose, the tool presents you with an example of the changed text. Then simply accept it or ask for another variation. Unlike the old Content Generator's public beta phase, email generation and optimization by AI are now part of HubSpot's standard product, with no separate activation needed.
Even so, the HubSpot team keeps evolving the available commands with every product update. Another important point: regardless of the AI tool you choose, it is essential to have a human professional supervising the process and ensuring the company's quality standards are followed.
Finally, Artificial Intelligence combined with HubSpot email marketing can help create more effective and highly personalized marketing emails, making the task easier and more efficient and allowing your company to achieve better results in your campaigns and engage your leads in a more meaningful way.
According to Litmus' State of Email, 34% of email professionals already use AI for content writing, the most common AI-assisted task in the channel, and email marketing keeps an average ROI of 36:1 according to the same report.
Why does email marketing still drive high ROI and conversion rates?
Email marketing remains one of the highest-ROI channels in digital marketing, and the reason is simple: you're talking to people who already showed interest, on a channel they check every day.
Click-through rate, conversion rate and ROI are the three numbers that matter most when deciding whether a campaign is worth repeating. Tracking all three together, not in isolation, is what separates a real marketing strategy from a one-off successful campaign.
One of the simplest marketing tips to improve those three numbers is using AI to test subject line and call-to-action variations, and letting performance itself decide which one to keep. That discipline of testing, measuring and adjusting is the core of email marketing optimization, and it usually pays off more than simply sending more emails. When the list comes from good student acquisition, that ROI gain shows up even faster.
What changed in HubSpot's AI since the Content Generator?
HubSpot's AI stopped being a single beta feature and became part of the whole product: today HubSpot's content generator lives inside Breeze, alongside Breeze Assistant and Agent Hub, and covers everything from email copy to landing page and blog post creation.
For anyone who used the Content Generator, the practical change is that content optimization no longer needs a dedicated icon: using AI to create content today just means typing “/” in any text field of the editor.
This also brings email closer to the rest of content marketing production: the same AI-command logic applies to landing pages, posts and nurture flows, which shortens the learning curve for anyone already using HubSpot's AI in another channel.
How does email marketing fit into student acquisition and retention?
At educational institutions, email marketing works on both ends: on student acquisition, nurturing people still deciding where to study, and on student retention, sending reminders about enrollment deadlines, grades and academic events.
A HubSpot CRM connected to email marketing is what lets an institution treat acquisition and retention as one single journey instead of two separate campaigns: the same contact who received the acquisition email keeps being tracked after enrollment. Without that CRM bridge, this follow-up becomes manual work and fades over time.
Automation and UX: what changes in the recipient's experience?
Well-configured automation tools decide when to send, who to send to and what to send, without a marketing professional having to trigger every single email by hand. That's marketing automation working the way it should: invisible to the person receiving it.
On the UX side, an email generated or optimized by AI only works if it still sounds like the institution, not like generic copy. That's why AI-driven email marketing optimization always calls for a human review before sending, especially in messages tied to student acquisition and retention.
Want to know more about good email marketing practices combined with HubSpot's AI facilities and how to implement them in your business? Talk to one of our experts right now!
Frequently asked questions about how to create email marketing
Is it worth using AI to create email marketing now?
It is, because the barrier that used to exist, the old Content Generator's beta phase, no longer exists: the AI command now lives inside HubSpot's standard product, ready to speed up every acquisition and retention email your institution sends.
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