Email marketing remains one of the most powerful tools in any marketer's arsenal. However, with the growing demand for personalization and relevance, creating effective email campaigns can be a challenging task.
That's where Artificial Intelligence (AI) from HubSpot, one of the leading marketing and sales automation platforms, comes in.
If you want to optimize your email campaigns and reach the right audience with personalized messages, HubSpot's AI could be the answer.
In this post, we'll show you how to set up effective email marketing with the help of HubSpot's AI.
What you'll see in this post:
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Why use e-mail marketing in your business?
Email marketing is one of the most effective and valuable digital marketing strategies for any business.
It allows you to reach your customers' and leads' inboxes directly, providing personalized and targeted communication. Both to attract and retain customers.
Importantly, email marketing is known for boosting conversions and sales.
This is because by sending offers, promotions or relevant content, you can encourage your subscribers to take specific actions, such as making a purchase or filling in a form.
Today, with the wide variety of automation tools available, you can segment your email list based on demographic data, user behavior and purchase history.
Even with a large list of contacts, you can provide an individualized experience for each recipient.
This allows you to send highly relevant messages to specific audiences, increasing the effectiveness of your campaigns.
Email is an efficient way to build and nurture relationships with your customers. By sending useful and informative content, you can strengthen customer trust and loyalty towards your brand.
When compared to other marketing strategies, email marketing generally has a lower cost and can generate a significant ROI when used properly.
What's more, with email marketing analytics tools, you can track metrics such as open rate, click rate, conversion rate and much more. This data helps you understand the performance of your campaigns and make adjustments to improve results.
Using HubSpot's AI in your email marketing
Now that we know how important email marketing is and what results it has on your campaigns, we also have to touch on the subject of how to do email marketing the right way and make the most of its effectiveness.
And one of the main new features among HubSpot's AI tools is the Content Generator.
The tool is currently available in public beta, but we can already see how it can be used to create your emails and adapt them according to the audience you want to reach and the message you want to send.
Thus, using the advanced artificial intelligence tools and resources offered by HubSpot can make the process of creating marketing emails more efficient and personalized.
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Remember that we're still talking about a tool in the testing phase, but to use HubSpot's AI and get the most out of your email campaigns, follow these steps:
1. Log in to your HubSpot account
First, log into your HubSpot account and click on the "Marketing" tab at the top of your navigation menu.
Make sure you have access to the Content Generator in your permissions and click on the "Email" option in the sidebar.
When you click on this button, you will be directed to the email marketing section, so click on the "create email" option.
2. Write your e-mail
Once you've written your email or draft, you'll see the HubSpot Content Generation Assistant icon.
The icon is an indicator that there are possibilities for optimizing the content of your email with insights provided by HubSpot's AI
3. Select the text to be optimized
When you select the text you want to change and click on the Content Generation Assistant icon, you will be given the options to shorten, expand, rewrite or even change the tone of the message.
Depending on your selections, the Wizard will provide other options to adjust the content of the email according to your instructions.
By clicking on the selected option, the Content Generation Wizard will present you with an example of the changed text. Then simply apply the changes.
However, remember that this is a tool that is still under development. The public Beta phase allows users to test the Content Generator and try out its functions in a more active way.
But the HubSpot team is still working on getting the tool fully implemented soon.
Another very important point to note is that regardless of the AI tool you choose, it is essential to have a human professional supervising the process and ensuring that the company's quality standards are followed.
Finally, Artificial Intelligence combined with HubSpot email marketing can help create more effective and highly personalized marketing emails.
Making the task easier and more efficient, allowing your company to achieve better results in your campaigns and engage your leads in a more meaningful way.
Summary: The use of Artificial Intelligence in the creation of marketing emails at HubSpot represents a real revolution in the way companies communicate with their audiences. By adopting this practice, companies can achieve better results, improve relationships with their customers and boost business growth in a sustainable way.
Want to know more about good email marketing practices combined with HubSpot's AI facilities and how to implement them in your business? Talk to one of our experts right now!
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