Why Hubspot Stands Out: 5 Key Differentiators for Customers

If you work in digital marketing, you've certainly heard of Hubspot (Hubspot customers are usually very loyal) — a tool created by the fathers of Inbound Marketing (Brian Halligan and Dharmesh Shah) with the aim of transforming companies and organizations through marketing.

Since its launch in 2006, HubSpot has become a global leader in CRM and marketing automation. According to the HubSpot ROI report, the platform is now used by more than 268,000 customers in over 135 countries and offers 1,500+ integrations, making it an increasingly complete and multifunctional solution.

But let's break it down, if you've arrived here and haven't heard of this tool yet, keep reading. We will explain to you what it does and the main benefits that Hubspot customers have!

HubSpot in practice: key benefits for customers and marketing teams

HubSpot is an all-in-one CRM and marketing automation platform designed to connect marketing, sales, content, customer service and operations in one place. With a strong focus on data, automation and user experience, it helps companies apply the principles of Marketing 5.0 in practice, using technology to deliver real value to people. HubSpot customers rely on Smart CRM, AI features, advanced reports, automated workflows and ongoing educational support through HubSpot Academy, making it easier to make better decisions, run integrated campaigns and manage a smoother customer journey from lead to post-sale.

• • Brings together marketing, sales, content, service and operations in a single CRM.

  • Uses AI and automation to analyze data and generate complete reports.

  • Helps teams apply Marketing 5.0 pillars in daily operations.

  • Offers courses and certifications via HubSpot Academy for professional growth.

  • Supports higher sales and retention by freeing time for strategic work.

What you will see in today’s content

• What HubSpot CRM is and how it works as an all-in-one platform.

• How HubSpot is connected to the main pillars of Marketing 5.0.

• The key differentiators that HubSpot customers find in the platform.

• How HubSpot Academy supports your team’s professional development.

• How HubSpot unifies and analyzes data with AI and automated reports.

• How HubSpot improves user experience throughout the customer journey.

• How communication channels and customer interactions are integrated and recorded.

• How HubSpot’s automation and CRM help increase sales and retention.

Enjoy your reading!

What is Hubspot? 

Hubspot CRM is an all in one developed to integrate the actions carried out with the different areas of the company: marketing, sales, content management, customer service and operations. 

The various tools interconnected in it allow several processes from these "isolated" areas to be centralized in one place, that is, when used correctly, it manages to ensure that all teams are aligned in any and all parts of the customer journey. 

Concept marketing 5.0 presented in recent years by Philip Kotler (the pope of marketing, you know?), it is essential that we, as a company, establish connections with our audience. 

Within mkt 5.0, this connection should not be superficial; according to the theory, people no longer have time for what is superfluous or for things that don't make sense for their reality. In other words, that maxim of "creating the need" that we used a few years ago no longer exists. Today, it is necessary to deliver value. 

The basis for a strategy that, in fact, delivers value is based on a few pillars: 

• Marketing based on data;
• Predictive Marketing;
• Contextual marketing (personalization);
• Increased marketing;
• Agile Marketing.

All of them together can be the recipe for your business to work and connect with your target audience.

In practice, Marketing 5.0 encourages the use of technologies such as AI, automation, and advanced data to create real value for people, rather than generic messages. This is exactly where HubSpot shines: the platform has evolved into a customer platform with Smart CRM and AI features that help teams apply the principles from the book Marketing 5.0: Technology for Humanity in their day-to-day work.

Okay, but what does this have to do with Hubspot? 

The answer is: everything (and then some). And if you still don't understand why, here are 5 things Hubspot customers are different about when choosing this tool over the competition. 

Image: The HubSpot brand on multiple screens, symbolizing how the CRM platform is embedded in the daily routine of Hubspot clients.

1. Access to Hubspot Academy

Hubspot is not just a tool that helps with execution, it also helps people with professional development!

In addition to being an extraordinary CRM, Hubspot also functions as an online educational platform. While it has some courses available to non-clients, the gold is, in fact, delivered to the client base. 

Within Hubspot Academy, there are hundreds of courses with digital certificates and international validity. The courses are related to Inbound, Social Media, Email Marketing, Content Marketing and Inbound Sales. 

Even though it is very intuitive, in addition to the free courses, which can offer you new knowledge and expand your skills, the tool also offers courses for you to understand how to use Hubspot and extract as much usability as possible. 

In other words, you are investing in a better user experience and in your team! Amazing, isn't it?

Read too:

• Marketing Automation and CRM: why is it important to put them together
• What is CRM and how can you use it to boost your student’s capture
• Why should you use HubSpot as a CRM? 5 reasons to do

2. Efficient, unified data control

If there's one thing that Hubspot has to offer, it's a focus on data unification, analysis and control. 

Hubspot uses Artificial Intelligence to analyze the information collected and transform it into complete and detailed reports that will help you (and a lot) to make decisions based on real data of your consumer behavior. 

One very interesting thing about this part of the tool is that it offers automated reports. This means that, before you think of a specific type of report, it already offers you some information that may be interesting for your business. 

Reports and dashboards are available for you to access at any time, just by clicking a few buttons. Another nice thing is that you can also choose when to receive these reports. 

For example, every Friday you want to receive a report with the relationship between the number of calls from the call center and the number of product sales from these calls. Just put an alert and you will receive it on the day and time you want. 

3. Focus on User Experience (UX)

As an all-in-one platform, Hubspot helps you manage your customer's entire lifecycle, from the time they are still a lead to the sales and post-sales process. That is, all stages of your funnel will be properly monitored with Hubspot. 

With it, you can create, launch and track your online campaigns in an optimized way. Like this? 

Imagine a lifecycle with the following touchpoints: Google Ads ad, landing page, and registration page. 

After completing the registration, the customer will need to enter a nutrition flow to receive communications related to that product or service, right? That would be: cadastral confirmation email, nutrition and nutrition for conversion emails. 

Now, imagine having to follow this whole process manually? That is, with each new lead that reaches the end of the registration, you will need to send all these emails manually. Complicated, no?

With marketing automation, you don't have to worry about that, because HS will do it all automatically. Just create generic flows with personalization by token (name, for example) and follow the flow results. 

This type of automation can help you monitor the strategies used, as well as the assertiveness (or not) of each one through agile and almost real-time data analysis. 

4. Integrated communication channels 

You've already seen that integration is HS' strong point, right? Well, this truth also extends to communication channels. 

Hs has an inbox that integrates all the interactions that your company had with the customer, because it allows direct contact with the customer through the tool, and this not only for email marketing, but also for other areas, like the call center, for example. 

Incidentally, it also allows the installation of chatbots , and these chatbots are also recorded in the customer's history and can be done directly, within the tool. 

And all this can be done automatically by creating tasks that can be generated manually (as needed) or automatically and linked to a specific campaign.

Everything works so that your entire team is on the same page regarding customer visits by the company (including the sales team).

5. Increase in the number of sales and retention rate 

After automating so many manual processes, having access to so much reports and information about the customer and the entire purchase journey, you and your team will have the time and resources to invest in what really matters : the strategic part of customer relationship. 

CRM allows you to have a very broad and complete view of everything that is happening in your actions and to be able to work in a predictive and agile way, and these are exactly the characteristics of marketing 5.0, remember? 

That is, with access to all the information that CRM provides, you can pay attention to possible gaps that need to be improved, for example. 

So, did you like our content? Then check out how important it is to unite Marketing automation and CRM!

Frequently asked questions about HubSpot CRM and HubSpot customers

What is HubSpot CRM?

HubSpot CRM is an all-in-one platform that brings together marketing, sales, content management, customer service and operations in a single place. Its interconnected tools allow you to centralize processes that used to be spread across isolated areas, making sure all teams follow the customer journey end-to-end. By gathering data, communications and automations in one solution, HubSpot helps companies gain more visibility, productivity and alignment across teams, with a strong focus on delivering real value to their audience.

How is HubSpot connected to the concept of Marketing 5.0?

HubSpot is directly connected to Marketing 5.0 by using technology, data and automation to create real value for people. Marketing 5.0 proposes the use of AI, automation and advanced data to go beyond generic messages and build meaningful connections with the audience. HubSpot, as a customer platform with Smart CRM and AI features, provides exactly this technological foundation to apply the pillars of data-driven, predictive, contextual, augmented and agile marketing in the team’s daily operations.

What are the main benefits of being a HubSpot customer?

Being a HubSpot customer brings benefits that range from process centralization to higher sales and retention. Customers rely on a leading CRM and marketing automation platform, with more than 1,500 integrations, detailed reports, automated workflows and a strong focus on user experience. They also gain access to advanced educational content through HubSpot Academy, which supports team development. All of this helps companies make data-driven decisions and build stronger relationships with their customers.

What is HubSpot Academy and how does it support professional development?

HubSpot Academy is HubSpot’s online educational platform, created to support the professional development of customers and users. It offers hundreds of courses with digital, internationally valid certificates on topics such as Inbound, Social Media, Email Marketing, Content Marketing and Inbound Sales. In addition to free courses, the Academy provides specific training on how to use HubSpot itself, helping teams get the most out of the platform. This means the company invests simultaneously in user experience and in the qualification of its team.

How does HubSpot support data control and analysis?

HubSpot stands out for its data unification, analysis and control capabilities. The platform uses Artificial Intelligence to analyze collected information and turn it into complete, detailed reports on consumer behavior. It offers automated reports and dashboards that can be accessed at any time and scheduled to be sent in defined periods, such as weekly. This allows decisions to be made based on real data, making it easier to monitor key indicators, test strategies and quickly adjust how marketing, sales and service operate.

How does HubSpot improve user experience throughout the customer journey?

HubSpot improves user experience by allowing you to manage the entire customer lifecycle in one place, from lead to post-sale. With marketing automation, nurturing workflows and funnel tracking, it is possible to create more personalized and relevant experiences at each touchpoint. The platform makes it easier to create, launch and track online campaigns, while integrating interaction data from multiple channels. As a result, customers receive communications aligned with their stage in the journey, without exhausting manual work from the team.

How do integrated communication channels work in HubSpot?

Integrated communication channels are one of HubSpot’s key differentiators. The platform provides a unified inbox that gathers all interactions with the customer, including email marketing, contacts from other departments, call center calls and automated support chatbots. These chatbots can be built directly inside the platform and their conversations are stored in the customer’s history. In addition, tasks can be created manually or automatically and linked to specific campaigns, making sure the whole team stays on the same page about each relationship.

Does HubSpot help increase sales and customer retention?

HubSpot helps increase sales and retention mainly by automating manual processes and providing a broad view of the customer journey. With access to reports, real-time data and automated workflows, teams gain time and resources to focus on strategic relationship activities. The CRM allows companies to identify gaps, improvement opportunities and predictive actions aligned with Marketing 5.0. As a result, they can better nurture leads, strengthen relationships with current customers and act more quickly, which tends to translate into more sales and higher retention.