mkt4edu / 4RevOps once again stands out on the global stage by winning two awards at the HubSpot Impact Awards 2024. This recognition proves our commitment to innovation and digital transformation in the education and technology sector.
- Product Excellence Impact Award - Regional Winner, with the Red Balloon case;
- Technical Expertise Impact Award - Regional Winner, with the ESPM case.
These achievements reflect the expertise of mkt4edu / 4RevOps in Revenue Operations (RevOps), digital marketing, inbound marketing and marketing automation, applying innovative strategies to generate real and sustainable results for our clients.
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What is the HubSpot Impact Awards and why is it important?
The HubSpot Impact Awards is one of the most prestigious recognitions in the market, highlighting companies that implement the best strategies and practices in the use of HubSpot tools to boost their customers' growth. This award is only given to organizations that demonstrate real and measurable impact in areas such as RevOps, inbound marketing, sales automation and digital optimization.
For mkt4edu / 4RevOps, this achievement is more than recognition - it's validation that our SEO, content marketing, social media management and web design strategies are aligned with real market needs and generate scalable and predictable growth for our clients.
In addition, being awarded by the HubSpot Impact Awards reinforces our position as a global benchmark, ensuring that our methods and solutions are recognized as benchmarks for efficiency, innovation and high performance. This recognition also gives us access to exclusive HubSpot resources, allowing us to continue improving our solutions to deliver even greater results for our clients.
Success stories: how has mkt4edu / 4RevOps generated real results for its clients?
Red Balloon Case: how we turned paid media into real enrollments
Red Balloon, a renowned English school for children and teenagers, faced challenges related to the high costs per lead and per enrollment in its paid media campaigns, as well as the need to maintain efficient customer service as it scaled its operations.
How did Red Balloon overcome challenges in attracting students?
Although recognized for the quality of its teaching, Red Balloon was looking to increase its student base through paid online media campaigns. The high costs per lead (CPL) and per enrollee (CPM) were significant obstacles to efficient scalability, along with the concern of maintaining quality of service as the number of students grew.
Strategies implemented to maximize student acquisition
To overcome these challenges, Red Balloon implemented a comprehensive strategy using HubSpot as the central platform for automating sales and marketing flows. Actions included:
- Campaign Optimization: Grouping of campaigns for better control and allocation of funds.
- Team Integration: Creation of automated flows connecting marketing and sales, promoting efficient communication and reducing failures.
- Real-time Dashboards: Use of HubSpot dashboards for continuous monitoring and strategic decision-making.
- Email funnel: Development of a structured funnel for engaging leads at each stage of the customer journey.
- Task generation: Detailed tracking of actions and prioritization of key tasks.
What strategies helped Red Balloon reduce its cost per student acquisition?
The strategies implemented resulted in significant improvements in 2024:
- 47.32% reduction in Cost per Lead (CPL): Efficiency in customer acquisition has increased substantially.
- 15.10% reduction in Cost Per Enrolled (CPM): Optimized campaigns have improved financial efficiency.
- 24.45% Increase in Enrollments: There was a notable increase in the number of enrollments coming from interactions with online media.
- Resilience in Google Ads: Even with a 30% reduction in the budget, the channel kept the volume of enrollments almost stable, with a decrease of only 3%.
- Outstanding performance in Meta: Enrolments increased by 46.71%, demonstrating the effectiveness of the strategy adopted.
These results demonstrate the positive impact of a well-structured strategy, combining technology, team integration and constant monitoring. Red Balloon not only exceeded its targets, but also consolidated its position as a leader in teaching English to children and teenagers in Brazil.
- Read the full case study: Red Balloon.
ESPM case: how we optimized the student journey and increased student recruitment
ESPM, one of the leading higher education institutions in Brazil, was facing significant challenges in its communication and data management processes, impacting operational efficiency and the experience of its students and candidates.
How did ESPM improve its student recruitment and retention?
ESPM was facing challenges in communicating with students and candidates due to decentralized processes, resulting in high response times, low retention and a fragmented experience. A more efficient and connected model was needed to improve the relationship with students and optimize the recruitment journey.
Strategies implemented to increase efficiency and student conversion
To overcome these challenges, ESPM adopted an integrated approach using HubSpot as the central platform, with the support of mkt4edu / 4RevOps. The main actions included:
- Sales and Service Automation: Implementation of automated flows to ensure that each contact received personalized communication via email, WhatsApp, calls or chat.
- Data Centralization: Integration of the Marketing, Relationship & Sales and Student Experience teams on a single platform, enabling a unified view of the student journey.
- Journey mapping: Data collection from lead sources to enrolled students, developing automation workflows for conversion and nurturing.
- Development of Personalized Dashboards: Creation of dashboards for monitoring campaign performance and tracking the business pipeline.
- Team training: Training the team to use HubSpot effectively, ensuring adaptation to new tools and processes.
What strategies improve student acquisition and retention?
The implementation of these strategies has brought significant changes to ESPM, reflecting directly on student attraction and retention.
- 92% increase in organic leads: Optimization of the student journey and business pipeline resulted in a significant increase in organic leads.
- Resolution of 60,000 Student Tickets in 6 Months: Sales and service automation enabled the efficient resolution of a large volume of tickets, improving student satisfaction.
- 15,000 Students Fully Served Through Automations: Automation ensured that a substantial number of students received complete and personalized service.
These results demonstrate the positive impact of a well-structured strategy combining technology, team integration and constant monitoring. ESPM not only overcame its initial challenges, but also elevated the experience of its students and applicants, consolidating its position as a leader in innovation in the Brazilian education sector.
- Check out the full case: ESPM.
Who is mkt4edu / 4RevOps and how can we help your company grow?
mkt4edu / 4RevOps is a leading company in RevOps, inbound marketing, marketing automation and SEO, helping companies integrate marketing, sales and service to ensure sustainable and scalable growth.
With a presence in Brazil, Mexico, the United States and the United Arab Emirates, we act as a strategic partner that combines technology, data intelligence and automation to optimize the customer journey and increase our clients' revenue.
What makes us different? Elite partnership with HubSpot
mkt4edu / 4Revops is a HubSpot Elite, the highest certification awarded by the platform, which recognizes our excellence in implementing digital strategies. This allows us to offer:
- Early access to new technologies and exclusive HubSpottools.
- Implementation of customized solutions, optimized for different market segments.
- Methodology based on data and artificial intelligence, guaranteeing the best performance in digital campaigns.
- Continuous performance monitoring, ensuring constant improvements and scalable results.
Our elite partnership with HubSpot isn't just a seal of recognition - it's the guarantee that we work with the best market practices to boost businesses like yours. We combine innovation, personalization and strategic analysis to turn challenges into real growth opportunities.
Our Services: proven strategies to boost your business
With a team of experts and validated methodology, we offer strategic solutions that guarantee predictable and sustainable growth:
- SEO and content marketing to position your company at the top of searches.
- Inbound marketing and inbound sales to attract, nurture and convert qualified leads.
- Marketing automation, reducing costs and increasing the efficiency of customer acquisition.
- Social media management, expanding your brand's reach and engagement.
- Chatbots and artificial intelligence, providing more agile and effective customer service.
- RevOps integration, ensuring synergy between the marketing, sales and service teams.
Our approach goes beyond isolated strategies - we build an ecosystem for sustainable growth, based on data, technology and performance. By combining expertise, innovation and the best practices in the market, we help companies achieve consistent, scalable results in line with their business goals.
Why choose mkt4edu / 4RevOps?
We work to turn challenges into real opportunities, helping companies to grow in a structured and sustainable way. Over the years, we have accumulated experience in implementing strategies for educational institutions, technology companies and other areas seeking predictable and scalable results.
Our commitment is to innovation, performance and excellence, always focused on delivering tangible and measurable results for our clients.
How can you increase student recruitment and improve your results with mkt4edu / 4RevOps?
If you are looking for effective strategies to increase student recruitment, improve your digital marketing campaigns and boost your online presence, mkt4edu / 4RevOps is the ideal partner to boost your results.
Our approach based on data, automation and artificial intelligence ensures that your institution or company is always ahead in the market, with optimized campaigns, higher conversion rates and a more efficient relationship with your customers.
Are you ready to transform your digital strategy and achieve concrete results? Find out how we can help you reach new heights of growth and success!
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