Data analysis is one of the pillars of modern digital marketing strategy. And when you use a platform like HubSpot, which integrates CRM, automation and content production, the process becomes much simpler. This is where HubSpot Analytics comes in, a set of resources that allows you to monitor and understand, in depth, the performance of your marketing actions throughout the customer journey.
In this article, you will understand what HubSpot Analytics is, how to configure it correctly, what analytical resources the platform offers, and how to use this data to guide more strategic decisions within your marketing team.
What you'll see in this post:
- HubSpot Analytics: what is it and how does it work?
- HubSpot Analytics: how to set yours up?
- HubSpot Analytics: analysis tools;
- HubSpot Analytics: what are the main benefits?
Have a good read!
What is HubSpot Analytics and how does it work?
HubSpot Analytics is one of HubSpot CRM's native tools, designed to offer a complete overview of lead behavior, the performance of the campaigns carried out by your company and the effectiveness of marketing actions.
It brings together data from different channels and points of contact with the customer in reports, built in an accessible and easy-to-interpret way, enabling agile adjustments and more intelligence in your company's strategic planning.
For those working with multi-channel campaigns, lead generation, content nurturing and marketing automation, HubSpot Analytics allows you to see clearly what is working and where you need to improve.
One of the main factors that can contribute to more robust analysis is the configuration of your account.
So, to ensure that data is being collected correctly, here's how to set up your HubSpot Analytics.
Caption: 3D bar graph representing data analysis with HubSpot Analytics, highlighting the visualization of essential metrics for strategic decisions.
How do I set up HubSpot Analytics?
To ensure proper data analysis in HubSpot Analytics, you need to make sure that information collection is working properly. Let's go?
Step by step to set up your HubSpot Analytics |
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Step 1 - Install the tracking code |
Copy the code from Settings > Tracking and Analytics and paste it into <head> of your site. |
Use Google Tag Manager to facilitate future updates. |
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Step 2 - connect traffic sources |
Integrate with Google Ads, Facebook Ads, LinkedIn Ads and Google Search Console. |
Ensures correct attribution of campaigns. |
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Step 3 - set up customized dashboards |
Use ready-made templates or create your own dashboards with priority KPIs |
Focus on what really matters to your team. |
Caption: Step-by-step table for setting up HubSpot Analytics, including installing the tracking code, connecting to traffic sources and customizing dashboards.
Why should you set up HubSpot Analytics?
Once your HubSpot Analytics is correctly configured and the data is properly captured, it's time to use it to make decisions.
As already mentioned, HubSpot Analytics makes it easy to track the performance of actions through dynamic reports that can be filtered by period, campaign, acquisition channel, funnel stage or any other relevant segmentation.
This makes it possible, for example, to compare the performance of two email marketing campaigns side by side, or to check which blog content is generating the most conversions over the last 30 days.
You can also quickly identify bottlenecks in the funnel, such as pages with a high bounce rate or forms with a low submission rate, so you can act quickly to optimize them.
In addition, there is the possibility of scheduling automatic reports to be sent to the team on a weekly or monthly basis, ensuring alignment and constant monitoring of results, even for those who don't access the platform on a daily basis.
You can track visits, clicks and conversions, as well as understand how these indicators directly impact the results of your sales funnel. Here are some of the Hubspot Analytics analysis tools.
5 HubSpot Analytics analysis tools
When it comes to creating an efficient strategic plan, having reliable data is indispensable. In HubSpot Analytics, there are various analysis tools that help turn data into intelligent decisions. But among the many options, some stand out for their strategic importance. Check them out:
1. Traffic analysis
Knowing who visits your site, through which channels they arrive and how they behave is fundamental to targeting your marketing actions.
Traffic analysis allows you to analyze not only the volume of traffic, but also to identify more efficient acquisition channels and opportunities for growth, such as investing more in good SEO practices, social media or paid campaigns.
2. Campaign analysis
How do you know which campaigns really generate leads and sales opportunities? With campaign analysis, you can track the complete performance of each campaign, from attraction to final conversion.
This way, you can reinforce strategies that work and quickly correct those that don't, putting into practice those that generate the expected return.
3. Revenue attribution reports
Revenue attribution reports show how different touchpoints influenced the customer's journey to closing the sale.
This insight is essential for deciding where to focus marketing and sales investments, maximizing the return on the budget applied.
4. Sales analysis
Good strategic planning needs to be aligned with commercial reality. Sales analysis provides data such as the average time it takes to close a sale, conversion rates and the performance of salespeople.
With this data, it is possible to identify bottlenecks in the sales process, as well as predict revenue sources more accurately.
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- HubSpot consulting: a strategy to maximize your sales;
- How to improve customer service with HubSpot Service Hub;
- How to integrate HubSpot CRM with IoT.
5. Content analysis
Producing relevant content is the basis for attracting and engaging your audience. With content analysis, you understand which blog posts, pages or materials are generating the most views, conversions and engagement.
By identifying the content produced with the greatest reach and engagement, you can adjust your strategy to produce more content with a greater capacity for engagement.
These are just some of the analysis tools available in HubSpot Analytics and you can use them according to your needs to discover ways to improve your strategy.
The analyses carried out by HubSpot Analytics need to be fed with accurate data and constantly adjusted to achieve the best results.
What are the benefits of HubSpot Analytics?
The main benefit of HubSpot Analytics is the possibility of accessing essential information for decision-making, based on reliable, up-to-date and organized data.
By centralizing your marketing campaign information within the same platform where content production, CRM and automation operate, you reduce data dispersion and, consequently, team rework.
Another benefit of using HubSpot Analytics is complete visibility of the customer journey, from the first visit to the site to closing the sale. This allows you to understand not only what is generating traffic, but what is really contributing to business growth.
It is also a powerful tool for leveraging the performance of content and campaigns with real engagement and conversion data. In addition, as it is natively integrated with the HubSpot CRM, HubSpot Analytics allows you to follow how leads evolve within the sales pipeline, something that few analysis tools offer with such fluidity.
Mastering the use of HubSpot Analytics is a competitive advantage for any team that wants to scale results strategically. With simple configuration and highly actionable data, this tool turns metrics into actions with predictable growth.
If your company already invests in digital marketing and content production, but has yet to use HubSpot's full analytical potential, now is the time to start. Set up your reports, monitor your campaigns and continuously evolve based on real data.
Summary: HubSpot Analytics allows you to monitor the entire customer journey with reliable, organized and centralized data. The tool offers insights into traffic, campaigns, content and sales, enabling more strategic decisions and more effective marketing actions. With CRM integration, it turns metrics into predictable growth for data-driven teams.
In addition to HubSpot Analytics, Hubspot has a series of tools and functionalities that can help you communicate with customers throughout their buying journey. Check out our blog: how to improve your customer retention with HubSpot!
How can you use HubSpot Analytics to improve your strategy?
What is HubSpot Analytics and how does it work?
HubSpot Analytics is a tool native to the HubSpot platform that allows you to track campaign performance, lead behavior and essential metrics in one place. It integrates data from multiple channels and presents dynamic reports for strategic decision-making.
What are the first steps to setting up HubSpot Analytics?
You need to install the tracking code on the website, connect traffic sources such as Google Ads and set up customized dashboards with the most relevant KPIs for your team. Using Google Tag Manager can make future maintenance easier.
Why is the correct configuration of HubSpot Analytics important?
Proper configuration ensures accurate data collection, enabling reliable analysis of sales funnels, content performance and campaign effectiveness. This has a direct impact on the agility and assertiveness of decisions.
What are the main analysis tools available on the platform?
Among the most commonly used features are: traffic analysis, campaigns, content, sales and revenue attribution reports. These tools help to understand what drives results and how to optimize efforts.
How do HubSpot's reports help the marketing team's routine?
The reports allow you to identify bottlenecks in the funnel, compare campaigns, monitor more effective content and schedule automatic sends to the team, ensuring alignment and continuous monitoring of metrics.
What are the main benefits of HubSpot Analytics?
Centralizing marketing, sales and content data on the same platform reduces rework, improves fluidity between teams and offers complete visibility of the customer journey, from the first click to closing the sale.
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