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What is a webinar and find out how to apply

Gustavo Goncalves
Gustavo Goncalves

Mar 7, 2024

What is a webinar and find out how to apply

Want to know what a webinar is and how can it help get more enrollments for your educational institution? Know that you are in the right place! The webinar has been part of the routine of many universities that apply the inbound marketing along with your fundraising strategy.

This is because it allows leads to have contact and real experience with what the institution offers.

What's on the agenda for today's post:

Happy reading!

But after all, what is a webinar?

In short, a webinar is a video conference that can be used for educational, religious, entertainment or commercial purposes. Generally, companies use platforms to transmit to their audiences what they would do in a conventional auditorium.

The big difference is in the reach that can be achieved through a webinar. This is because large physical spaces are not necessary (you only need to have space for recording), nor even more complex event organization, and much less is there a limit on the number of people, unless the broadcaster establishes it.

In practice, if a brand wants to launch a product or service, just use the webinar to broadcast your presentation. If an institution wants to offer a free course to attract more students, this tool is useful as a first experience with the university. There are many possibilities, where the important thing is to communicate well, with professionalism and organization.

You can use your webinar as a decision point for your lead to become a student and, consequently, your student. This will increase your number of registrations, as long as the action is well structured and carried out in conjunction with other content marketing actions. Additionally, of course, you can attract new leads to the Institution.


How does the webinar work?

A webinar is an event that can be held live or with a video scheduled for a previously scheduled time. In fact, all of this becomes much more interesting when a live event is held, where people can interact with what is being presented, while having their questions and comments answered. Basically, the two most used forms of webinar are:

  • Webinar for sales: a service or product is offered. It is commonly used in launches or to communicate offers and discounts. Here, the objective is purely commercial, where the viewer is attracted to an action of convincing and purchasing.
  • Webinar for brand engagement: it involves more content marketing and relationships with leads. This type of action aims to confirm, establish or strengthen the relationship with the brand. This requires well-thought-out, relevant and quality content, after all, people are always looking for something that will catch their attention.

How to apply?

Creating a webinar is not very complicated. But it must be taken into account that good organization and planning are the difference between a successful webinar and a failed one. It is important to keep in mind that your audience must be studied, that is, their strategies and objectives must be well defined so that their content can have a positive impact.

In summary, you need to:

  • Choose a subject: This subject will be based on a previously carried out study of your audience and their needs. Never do a webinar to fill your fundraising action board; Always think that it is a tool that, when used correctly, can bring you very positive results, especially in lead conversion.
  • Choose a platform:Carefully define which platform you will use. First analyze which platform has the necessary resources to offer quality content. Before simply choosing the most popular one, prioritize the one that best meets your needs. Facebook, YouTube, Twitch, Google Hangouts. WebinarJam are just a few platform examples that can be used to create your event.
  • Disclose: Creating a landing page, an email marketing strategy, as well as sharing your event on social media are ways to publicize your event. Always choose a date and time that suits your leads’ characteristics and lifestyle. There is no point in offering a super event for teenagers at 7am, unless for some specific reason such a time is really interesting for them. The choice of date, platform and theme contribute as arguments for publicizing your action. Therefore, choose and plan everything carefully.
  • Present: This is the stage where you put everything into practice. It's interesting to create a script and have everything pre-arranged for you.to “not get lost”. If your presentation is on Facebook, if something unexpected happens, you can now leave a second option on another platform. Take your time, as your webinar can make a difference in your potential student’s choice.
  • Evaluate: analyze the metrics, read and value the comments made, measure every index you can and then do it all again with this data in hand, but now, better!

This is just one tool that makes up the set of actions of strategic marketing for institutions. You can learn about other strategies that will help increase your sales and build a real relationship with your leads!

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