Traffic rankings consistently place YouTube among Brazil’s most visited websites, alongside search engines and major platforms. Instead of tying relevance to a single year, it is clearer to say the platform remains near the top and helps people discover, compare, and build trust before they buy.
How to sell more using YouTube in your online business
YouTube remains among the most visited websites in Brazil and stays at the top as a channel for discovery, comparison, and trust building before purchase. For online businesses, the platform helps people learn about products, clear doubts, and make decisions with greater confidence.
Investing in YouTube content means expanding visibility, authority, and organic traffic, while creating a connection with the audience through useful videos, demonstrations, and comparisons. With strategy, the channel works as an active showcase that supports sales and strengthens digital presence.
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Increase visibility and authority in the digital environment
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Facilitate product discovery and comparison
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Reduce doubts with demonstrations and social proof
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Improve engagement and interaction with the audience
In this post, we'll show you step-by-step where you should start investing in producing content for Youtube and seven tips to improve your online sales business using the platform! Come on?
It is nothing new that many entrepreneurs need to adapt to digital and if you keep up with technological advances, you have probably already invested in strategies to customer acquisition on the internet. But between us, are you satisfied with your results?
If you have invested in yourvirtual stores and sales channels, but you still haven't managed to reach your online sales goals, what may be missing from your strategies is precisely Youtube.
Therefore, in the next topic, we have gathered the main reasons why you should invest in the platform and we will show you how using it can make all the difference for you're-commerce!
What you will see in today’s content
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The relevance of YouTube for discovery, comparison, and trust before purchase.
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Reasons to invest in YouTube marketing strategies.
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The role of videos in reducing doubts and speeding up purchase decisions.
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What is needed to create a good YouTube video.
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The importance of knowing the target audience and defining goals.
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How to use the channel as a virtual showcase.
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SEO best practices with titles, descriptions, and keywords.
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Use of links, platform tools, and YouTube Ads.
Good reading!
Why invest in Youtube Marketing strategies?
YouTube is one of the biggest platforms in the world and reaches a global audience of over 2 billion logged in monthly users. In practice, that means more opportunities for discovery and comparison, including people who do not know your brand yet but are already evaluating solutions like yours.
In a retail study in the U.S., 50% of shoppers use online video while they are in-store to review product details and decide with more confidence. For ecommerce, the takeaway is straightforward: demos, comparisons, and social proof in video help reduce doubts and speed up purchase decisions.
With such strength, Youtube opens up a range of possibilities and can put your company in evidence, whatever your types of products. Therefore, being present on the platform can be a great way to increase your visibility and authority in the digital environment.
Not to mention that by producing useful and quality videos, you can still improve your engagement and interact with your target audience.
Furthermore, it is important to remember that videos are productions that are easier to go viral, increasing your opportunity to attract more visitors and improve your page's organic traffic.
Since we are talking about traffic, it helps to remember that videos can show up in Search results and video features when they are well structured and well described. Following Video sitemaps best practices and keeping your title, description, and landing page aligned improves findability and can support organic traffic.
Convinced that Youtubeit's fundamental for your strategies marketing and sales? So let's start investing in your channel! In the next topic we will talk about what is needed to start producing good videos for Youtube.
What does it take to create a good YouTube video?
There are those who think that to produce a video for YouTube you need a Hollywood overproduction. But this is a big mistake! Of course, your video needs to have good image and audio quality, essential elements.
But, that doesn't mean you need an Oscar-worthy movie production. If you're just starting out, the first step is to define your video content. What will you talk about on your channel? Study on the topic, make a script and structure your main ideas.
With the content defined, it's time to think about a recording space. The priority is a place where there is good lighting and does not suffer interference from external sounds.
As we said at the beginning of this topic, your video does not need to have a super scenario, but it is essential to have good image and sound quality. Therefore, prioritize a bright and organized environment where you can feel free to record, such as an office.
Ready, content and location you already have! Now it's time to turn on your camera and start recording. Investing in good equipment is necessary over time. But if you don't have a good camera, you can use your cell phone. There are several mobile devices that record in 4k and can be a great ally for your first productions.
And if you don't have professional equipment, another tip is to invest in editing. So, once you're done, take a good amount of time to edit your content. No fangs, okay? Try to improve the lighting, contrast and insert graphic elements in the video that can attract the user's attention.
You can include phrases, images, data and even memes. This is a great way to further enrich your video!
Okay, now that you know where to start, let's get down to business? After all, how to sell on the internet? Continue reading this post and find out which are the best techniques for selling, not youtube!
6 tips to start selling using Youtube
Okay, it's time to teach in practice how to sell online for beginners.For this, we separate six strategic tips that will help improve your results with Youtube. Below, we list each one of them:
- Know the profile of your target audience;
- Define your goals;
- Use your channel as a virtual showcase;
- Enter keywords;
- Add links to your page;
- Explore the platform tools;
- Advertise no YouTube Ads.
Did you write down all the tips? Now let's talk in detail about each of its points.
Read too:
- 4 tips for audiovisual production of digital content
- The 8 essential tips to improve your CRM. Check out now;
- Digital content: future trends in social communication
1. Know the profile of your target audience
The first step to investing in YouTube is to know your audience. After all, if you want to communicate with your future client, you need to understand their desires, needs and user behavior in this digital medium.
And since we are talking about consumer behavior, we have a complete video on our channel about it. If you want to check which factors can influence the purchase decision, just click on the link below.
Remember that your objective is to generate a connection with this user and getting to know him can make it much easier when it comes to producing more assertive content.
And we already talked about connection, it is important to emphasize that this is one of the main reasons that lead users to access a YouTube channel.
In addition, other reasons that can lead a person to access the platform are:
knowledge, entertainment and identity.
2. Define your goals
What is the purpose of your channel? Get more customers with audiovisual content, generate engagement or sell a specific product? Whatever your purpose, this is the time to define it.
By establishing your goals you can build your entire strategy and direct your efforts to achieve them. In addition, with well-defined goals, you can monitor your performance and evaluate your results.
3. Use your channel as a virtual showcase!
Remember that many users use YouTube as a kind of showcase to get to know the company, so when it comes to producing your videos, prioritize content that shows the benefits of your product or service.
To help you produce good content, below we list the best types of content for youtube:
- Reviews;
- Tutorials;
- Guides;
- Reviews;
- Unboxing;
- Vlogs;
- Webinars;
- Lives;
- Educational videos.
For example, if your company is selling beauty products, you can do a skin care or makeup tutorial. Generally, videos like this usually have a lot of interaction and engagement on the part of the public, so it is worth investing in the production of this content.
4. Enter keywords!
Ok, by now you already know your audience, you know your objective and you should be full of ideas to record your content. Once the recording is finished, it's time to publish, but before that, you need to think about some important elements, such as: title, description and tags.
When it comes to YouTube video optimization, these are essential elements to improve your search engine rankings. After all, SEO strategies are not restricted to blog content, okay? In fact, they are essential on the video platform.
So the tip is: insert keywords in the title and description of your content! It's important to think of a title that arouses the user's curiosity, an impactful phrase.
In the description, do not forget to include some information about the content of the video, write a brief but explanatory text on the subject. And remember the keywords, both throughout the text and in the form of a hashtag at the end of the description.
Applying these tips, your video can be found more easily by those looking for a certain subject. Also, keywords can help you reach the first pages of Google, which will help a lot to attract more potential customers.
Extra tip: when selecting terms, use Keyword Planner to understand variations, estimated volume, and competition level. This helps you plan titles, descriptions, and video topics with more clarity, reducing guesswork in your YouTube SEO strategy.
5. Add links to your page!
In SEO, internal and external links help guide the journey. In your description, include playlists, your blog, your site, and sales pages, but validate everything against the YouTube external links policy to avoid problematic destinations. This protects your channel, improves user experience, and keeps the path to conversion simple.
Remember that Youtube is your virtual showcase, so after watching the complete video, the user may be even more determined to purchase your services. This is why links are so important to direct you directly to your webpage.
For example, if you are featuring a product, insert the link below in the description. Or if you are talking about a subject that you have on your blog, do not forget to add the publication. With this connection between your channels and practicality, you can add both to the user experience and facilitate conversion.
To prove YouTube is turning into sales, standardize UTMs on your links and choose a primary action, such as purchase, lead, or WhatsApp click. For paid efforts, setting up conversions in Google Ads helps optimize delivery toward people more likely to complete that action. For organic, compare video retention with clicks and on page conversions.
In addition, by including a link to other content on your YouTube channel, you can solve other doubts your potential customers have and make them interact with your brand.
6. Explore platform tools
On YouTube, Stories went away on 06/26/2023. The fast reach format is Shorts and, under specific upload rules, there are Shorts up to 3 minutes. It is best to treat Shorts as vertical, straight to the point content designed for retention.
Called shorts, shorter videos follow the same line as stories and have a wide reach on the video platform, where your brand can go viral and engage your audience.
In fact, this is a tool worth betting on within Youtube, but it is not the only one. The platform offers several resources to improve your Marketing strategies, such as playlists, where you can list all the videos on a certain topic.
In addition, with the chat tool provided by YouTube, you can interact with your target audience in live content and answer their main questions, bringing your brand closer to potential customers.
7. Advertise no YouTube Ads
Have you heard of Youtube ADS? For those looking to generate and nurture leads, Youtube Ads can be a great strategy to improve your results. But, do you know how this tool works?
Youtube ADS is an ad-oriented paid media resource within the video platform. Do you know how Instagram and Facebook ads work? That's it, on Youtube Ads it's quite similar.
The great benefit of Youtube Ads is that with the tool it is possible to promote your video to those users who are looking for similar content and thus reach your future client more assertively and quickly.
Through the tool, you can configure your ads, define your objectives, segment your audience and thus boost your video.
Okay, after these tips you are officially prepared to start investing in your YouTube channel. But, to help you in the production of your content, we have prepared an infographic with the main techniques for you to sell with Youtube. Just click on the link below and download it for free.
Frequently asked questions about selling and marketing on YouTube
Why is YouTube important for online sales?
YouTube is important because it helps people discover brands, compare products, and build trust before buying, supporting safer and more confident purchase decisions in e-commerce.
How can YouTube help increase a company’s visibility?
YouTube can increase visibility by putting the company in evidence through useful videos with strong reach potential, viral distribution, and authority building in the digital environment.
Do you need professional equipment to create YouTube videos?
You do not need professional equipment as long as the video has good image and audio quality, and it can be recorded with a mobile phone and improved through editing.
What types of content work best on YouTube for sales?
Content such as reviews, tutorials, guides, unboxing, vlogs, webinars, live streams, and educational videos works well to show benefits and reduce doubts.
Why is knowing the target audience essential on YouTube?
Knowing the target audience is essential to understand desires, needs, and behavior, making it easier to create more accurate content and build connection.
Why are keywords important in YouTube videos?
Keywords are important because they help improve positioning in search engines, make videos easier to find, and expand organic reach.
How do links in the description help increase sales?
Links help guide users to sales pages, blogs, or other channels, making the journey easier, improving the user experience, and supporting conversion.
What are Shorts and why should they be used?
Shorts are short vertical videos designed for fast consumption and high reach, helping brands engage audiences and increase visibility through retention and sharing.
How does YouTube Ads help achieve faster results?
YouTube Ads helps by allowing targeting, goal definition, and promotion of videos to users interested in similar content, accelerating exposure and results.
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