Future Trends in Digital Communication and Marketing Strategies

Have you ever stopped to think about how you consume content?

More than 15 years ago, our main source was email and Orkut. Today, with new technologies, we are in a different scenario, with platforms specialized in videos and even a new digital universe with avatars.

When it comes to digital marketing, keeping up with these new content trends can be essential to your strategy. After all, it is possible to take advantage of these technological innovations in your favor!

By inserting your brand into current trends, you are updated on the new market and speak the language of your target audience within the platforms they use. In addition, by keeping up with these trends, your company can create more assertive strategies with these tools. Now can you understand the importance of social communication?

Major brands have already understood this shift. Recent editions of The CMO Survey show that digital marketing investment continues to grow faster than overall marketing budgets: in 2025, CMOs reported an average increase of about 7.3% in digital channels over the previous 12 months.

And since we’re talking about trends, you’re probably wondering which developments will truly shape the coming years. Don’t worry, we’ll get there! Below, we highlight five digital content trends that remain strong in social communication and are likely to keep gaining relevance in the future.

Digital content trends in practice

Digital content has changed radically in recent years and has become a key part of marketing strategies. Instead of relying only on email and traditional social networks, brands now explore voice experiences, video marketing, the metaverse, WhatsApp and podcasts to get closer to their audiences. By following these trends, your company starts speaking the consumer’s language on the platforms they actually use, builds stronger connections and makes more assertive decisions in social communication and digital marketing.

• • Understand how following digital trends strengthens brand communication;

  • Learn the role of voice experience and artificial intelligence in the buying journey;

  • See how video marketing drives engagement and service purchase decisions;

  • Discover how the metaverse creates new formats of consumption and interaction;

  • Understand why WhatsApp and podcasts became strategic content channels.

What you will see in today’s content

• Why keeping up with digital content trends is essential for marketing;

• How voice experiences and virtual assistants impact the customer journey;

• How video marketing influences engagement and service hiring decisions;

• How the metaverse connects virtual and real worlds and opens brand opportunities;

• Why WhatsApp has become a main channel for customer relationships and sales;

• How the new era of podcasts expands reach and strengthens inbound marketing strategies.

Enjoy your reading!

1. Voice Experience

Have you noticed how voice technology has changed consumer behavior? Whether It's turning on the television, or giving a Google voice command to search for a new product, voice technology has been increasingly used by users and is a big trend for the coming years. 

Promoting greater practicality, speed and convenience, the voice experience is directly linked to the user's purchase journey, from the search in the search engine to the moment of their decision to complete the purchase. 

With the growth of the voice experience and investment in artificial intelligence, virtual assistants have emerged! If, in 2014, with the emergence of Alexia, the virtual assistant controlled by voice command, it still seemed like something distant, today, the tool is here to stay and shows that it is the focus of the public that seeks more practicality. 

Assistants streamline the process and respond to customer commands. In a more humanized and personalized way, in minutes, you can find out about your object of interest or perform an action. 

With machine learning and increasingly advanced virtual assistants, this trend goes far beyond a passing fad. Recent estimates suggest there are roughly 8.4 billion voice assistants in use worldwide, a figure that already exceeds the global population and highlights how central voice search has become in the customer journey. 

Today, voice experiences are increasingly connected to the use of generative AI in marketing, powering chatbots, AI-enhanced search and assistants that understand customer context and history. Recent studies show that nearly 90% of marketing professionals have already used generative AI tools at work.

The same technology that reacts to a voice command can personalize offers, adapt messaging in real time and generate tailored content for each stage of the journey. Combining voice, chat and generative AI in your strategy makes communication more seamless and increases conversion potential.

2. Rise of video marketing

It's no secret that the production of content in video format has been gaining prominence in recent years, you may have already noticed this within your social networks. Surely, before getting here, you must have watched at least one video. The real big news is the connection between audiovisual content and digital marketing!

Videos on marketing are great proof that, if used correctly, new communication tools can leverage your brand! With the audiovisual, your company gains space within the communication channels and manages to achieve the long-awaited engagement. 

In addition, the videos are directly linked to the user's purchase decision. And if that's not enough reason for your brand to bet on this tool, we have some data to show that marketing videos are the trend of the future!

According to a survey carried out by Reclame Aqui, about 88% of people discovered new companies from online videos. According to another survey carried out by Google, about 55% of people use videos to choose whether or not to hire such a service.

Image: Illustration of the connected global landscape and digital content consumption that drives new social communication and digital marketing trends.

3. Metaverse is the future 

Before you read about the virtual universe only in futuristic books or saw about it in movies, we want to let you know that the future has arrived! The Metaverse, which integrates the virtual and real worlds, is already being implemented by companies and proves to be a major trend not only for 2022 but for the coming years.

In case you don't know the subject well, let's explain it to you in a simplified way, agreed? In summary, the metaverse is a virtual environment in which you build a normal life, as well as your routine, doing day-to-day activities. It is possible to talk to people, go to concerts, work, study and have a social life, only through virtual dolls.

Do you know The Sims? The metaverse is a much more modern and updated version, built closer to real life, and this new reality has everything to do with marketing! The metaverse promises to change the way the consumer behaves, and those who are anticipating this universe will certainly be able to reach a new audience.

Furthermore, within this new scenario, there may be products and services offered only in the metaverse. Do you know the buying process that the customer goes through until he finds a store or hires a service? He will make the same journey within the metaverse to build his life in this virtual universe.

4. WhatsApp Marketing

At this point, you may have noticed that digital content is essential in your marketing strategy, right? And when it comes to attracting customers, one of the most powerful tools is WhatsApp. 

Currently, the platform is one of the main means of communication and, of course, you must have the application installed on your cell phone. Only through the Playstore, there are already more than five billion downloads made from the platform. 

But what does WhatsApp have to do with your brand? Creating a connection with the customer is the biggest mission of companies, and if you're not "online" within the main communication tool, how are you going to build a strong bond with them?

As the Infobip study shows, around 80% of Brazilians use the tool to communicate with companies, answer your questions about the products, hire a service or even follow up on an order. 

More recent research reinforces this picture and shows that using WhatsApp to communicate with companies is now part of most Brazilians’ daily lives. Surveys indicate that around 89% of people use the app to contact retailers or service providers, and that it has become the main sales channel for many businesses in the country.

That is, if before WhatsApp was just another means of sending a message to that friend who lived far away, today, the application has become a direct sales and communication channel between the company and the consumer. 

5. New era of Podcasts

And since we're talking about trends, podcasts couldn't be left out of this list! On the rise, the new way of transmitting digital content went viral in the last year and gained a large loyal audience.

To make you aware of the subject, let's make a brief summary, okay? A podcast is an interview, like a radio show, that is made available online. Generally, only the audio of this chat is recorded and the digital content is shared on specialized platforms. 

The length of the content, the theme chosen and the interviewee of the day vary according to the program. There is no rule for this, just have a good agenda and get into action. Now that you have a better understanding of how it works, let's talk about why you should introduce podcasts into your marketing strategies.

The benefits of producing podcasts are numerous, but reach is the real highlight. Reports based on DataReportal 2023 show that Brazil is the country with the highest podcast consumption in the world, with about 42.9% of internet users listening weekly. This makes podcast consumption in Brazil a key opportunity for brands. 

Kantar IBOPE Media’s Inside Audio 2024 study also reveals that 9 out of 10 Brazilians consume some form of audio content every day, whether via radio, streaming platforms or podcasts. In other words, audio has consolidated its role in media, and podcasts are likely to become even more strategic in marketing plans.

If your company still doesn't invest in podcast production, it's time to start thinking about it and associate it with your inbound marketing strategies. After all, this is a way of talking to your target audience, consolidating your brand in digital media, promoting your services and attracting customers within new platforms. 

If you're curious about the topic and want to know more about the digital marketing universe, you can't miss our latest post. Click now on the following link and find out how to use inbound marketing and what's new for those who want to produce podcasts.

Access now: Trends in podcast production for inbound content.

Frequently asked questions about digital content trends in marketing

Why is following digital content trends important for marketing?

Following digital content trends is important because it allows the brand to speak the same language as its audience on the platforms they already use. When a company stays up to date, it can create more assertive strategies, take advantage of new formats such as video, voice, metaverse, WhatsApp and podcasts, and strengthen its social communication. This increases the chances of attracting customers, consolidating its presence in digital channels and using new technologies in favor of the consumer’s buying journey.

How does voice experience influence consumer behavior?

Voice experience influences consumer behavior by making interactions with technology more practical, fast and convenient. Virtual assistants, smart TV commands and voice searches help users from the search stage in engines all the way to the purchase decision. With artificial intelligence and machine learning, these systems better understand the customer’s context and history, customizing responses, speeding up service and connecting voice, chat and generative AI into a more fluid journey.

What is the role of virtual assistants and generative AI in digital marketing?

Virtual assistants and generative AI make communication more human, personalized and efficient. They respond to voice commands, answer questions, perform actions and help users find products and services more quickly. In addition, the same technology can personalize offers, adjust messages in real time and generate specific content for each stage of the buying journey. In digital marketing, this means faster processes, more relevant experiences and a higher potential for conversion.

Why has video marketing become so relevant in content strategies?

Video marketing has become relevant because it combines reach, engagement and direct influence on purchase decisions. Users consume videos frequently on social networks and specialized platforms, and surveys show that many people discover new companies and decide to hire services through video content. When well planned, videos help brands stand out in communication channels, reinforce their message, get closer to the audience and act as a decisive factor in choosing products and services.

What is the metaverse and how does it connect to digital marketing?

The metaverse is a virtual environment where users create a life similar to their real routine, with activities such as talking, working, studying, going to shows and socializing through avatars. It connects the virtual and real worlds and opens space for new consumption experiences. In digital marketing, the metaverse allows brands to offer exclusive products and services in this environment, create fully digital buying journeys and get closer to audiences that seek more immersive and innovative interactions.

How has WhatsApp become a strategic channel for companies?

WhatsApp has become a strategic channel because it is part of most Brazilians’ daily lives and is widely used to talk to companies. People use the app to ask questions, hire services, track orders and interact with businesses and service providers. As a result, the app is no longer just a way to chat with friends and becomes a direct sales and customer service channel. Being present there helps build bonds, make contact easier and strengthen relationships with customers.

Why invest in podcasts as part of a content marketing strategy?

Investing in podcasts is advantageous because this format is on the rise and has a loyal audience. A podcast works as an interview or conversation in audio, available on specialized platforms, and can have different topics, lengths and guests. Reports show that Brazil stands out in podcast consumption and that audio is part of daily life for most users. For marketing, this represents an opportunity to speak to the target audience, strengthen brand positioning, promote services and attract customers through content.

How do podcasts contribute to inbound marketing strategies?

Podcasts contribute to inbound marketing by delivering relevant content in audio format, which can be consumed at different moments throughout the day. By producing episodes with well-defined topics, a company can educate its audience, dive deeper into key subjects and build an ongoing relationship. This type of content helps strengthen authority, increase the brand’s reach on digital platforms and guide the audience through the journey, from discovery to interest in services, integrating with other attraction marketing actions.

In what way does audio consumption reinforce the role of podcasts for brands?

Audio consumption reinforces the role of podcasts because most Brazilians consume some type of audio content daily, whether via radio, streaming or podcasts. This habit shows that audio is already consolidated in people’s routines. In this context, podcasts benefit from an audience used to listening while doing other activities, which increases the frequency of contact with the brand. For companies, this expands the possibilities of presence and relationship in channels that the audience already values.

How do these five trends complement each other in social communication and digital marketing?

The five trends — voice, video, metaverse, WhatsApp and podcasts — complement each other by offering multiple touchpoints between brands and audiences. Voice and generative AI make the journey more practical and personalized, video marketing increases engagement and influences decisions, the metaverse creates immersive experiences, WhatsApp connects companies and customers in real time and podcasts expand content reach. Together, these fronts help build social communication that is more aligned with current digital behavior and consumer expectations.