WhatsApp has become the most popular messaging app in the world. It's difficult to find anyone who doesn't have it on their cell phone. Therefore, many people use it as their main means of communication, whether with family or friends.
The application is so useful that it has even replaced conventional cell phone calls. With its popularity, many companies have used WhatsApp as their main tool to communicate with their customers and leads. Want to know how WhatsApp Business works? Come with us!
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Whatsapp business
Realizing this need to serve companies and offer solutions, WhatsApp created the Whatsapp Business. It is an application aimed exclusively at facilitating company/client communication processes, but with extra features. Among the exclusive features there are:
- Profile:counting on a business profile, the WhatsApp Business works like a business card. This way, customers and leads that come to you access the main information about your educational institution such as address, website, company description, email and even opening hours. It also has unique fields. All of this gives customers a sense of greater credibility.
- Metrics:It is possible to measure some data collected through the statistics menu. As simple as it may seem, information about the messages that are delivered, read and received can be very useful in the day-to-day running of your institution, further helping with quality control and your team's goals.
- Custom Messages: If you are absent, by creating a personalized message you can "cover" the times when your organization is not open for service. You can also focus more intelligently on broadcast lists, for example, by dividing your contact groups. Or, if you prefer, you can create groups for specific actions.
- Hang tags: Labels make it much easier to identify your messages. This way, it is possible to use and create tags such as customer, lead and prospect. Everything is more organized and you don't have a headache when it comes to carrying out your directions.
- Payments via Pix: WhatsApp Business has recently added features that expand its capabilities. It is now possible to make payments directly through the app using Pix, facilitating transactions between companies and customers.
- Artificial intelligence: AI tools have been integrated to provide automated responses to the most frequently asked customer questions, optimizing service and personalizing communication.
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A new solution
With the difficulty of Call Center systems in reaching users of digital platforms, the Whatsapp Business has become the best option to reach the customer in a satisfactory way.This is because the relationship via telephone, which used to be enough, is considered by the user as the last alternative., as the rate of completed calls has been increasingly low. Emergency is the main reason for this decision. Having a direct and easy way to contact the company at hand is not only pleasant, but necessary.
Caption: WhatsApp Business offers advanced features to automate and professionalize communication between companies and customers through direct and personalized messages.
With all the features of this application, you can offer an “extra” solution to the customer. In addition to making contact with new leads much easier, this technology helps you access the information you need to transform your visitors into leads and your leads into students, and always counting on a good marketing strategy nurturing these leads.
With the increase in service speed, your workflow automatically becomes more rhythmic, allowing you to take actions and decisions more quickly. This way, you don't miss the opportunities that go away when your email ends up in your contact's spam.
Integration
With the possibility of integrating with CRM’s, such as Hubspot Through WhatHub, your actions become much more centralized and organized, thus allowing you to send messages and other automations through the CRM itself.
Atualizações na Política de Cobrança
Meta has announced significant changes to the billing policy for the WhatsApp Business API. Starting November 1, 2024, all customer-initiated conversations (inbound conversations) will be free. Additionally, starting April 2025, billing will be based on the number of messages sent, replacing the previous conversation-based model. These changes are intended to make the platform more accessible and efficient for businesses to use.
Native Integration with HubSpot
HubSpot now offers a native integration with WhatsApp Business, allowing businesses to manage conversations directly from the CRM’s shared inbox. This integration makes it easier to track customer interactions, automate messaging, and improve efficiency for sales and service teams.
Updated Usage Policies for Businesses
Since January 2024, WhatsApp Business requires each business to have its own WhatsApp Business Account (WABA) and a dedicated phone number. This change aims to ensure more transparent and reliable communication between businesses and customers, avoiding account sharing between multiple organizations.
User Message Receiving Preferences
To improve the user experience, WhatsApp Business has implemented options that allow customers to manage the messages they receive from businesses. Customers can now indicate preferences such as “interested/not interested” or “stop/resume,” giving them greater control over their business communications and reducing the risk of receiving unwanted messages.
WhatsApp Marketing
WhatsApp Marketing is everything you need and right “in the palm of your hands”. In fact, this has become a jargon widely used by most small and medium-sized companies, when referring to the technologies that contribute to their growth. After all, who doesn't want to make use of a facility like this in order to make a brand appeal? This makes the WhatsApp Marketing an essential initiative.
This is precisely where your commercial team works together with WhatsApp Business. Because, in addition to being a simple contact tool, by creating intelligent strategies, your educational institution will be able to interact, relate and influence your audience.
Summary: WhatsApp Business is a strategic solution for institutions aiming to speed up service, automate messaging, and generate leads more efficiently. With features like business profile, tags, CRM integration, and artificial intelligence, it strengthens audience relationships and makes communication more direct, personalized, and measurable.
How to use WhatsApp Business to transform your institutional communication
What is WhatsApp Business and how does it work?
WhatsApp Business is a business-focused version of the app with added features such as a business profile, automated messages, analytics, labels, and CRM integration. It enables direct, personalized, and professional communication with leads and students.
What features does WhatsApp Business offer for educational institutions?
Key features include:
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Business profile with institution details;
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Delivery and read metrics;
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Automated personalized messages;
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Contact organization using labels;
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Payments via Pix;
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AI for automated customer support.
Why is WhatsApp Business better than traditional call centers?
It provides faster, more direct, and less intrusive contact. Users prefer messaging over calls, which boosts response rates, speeds up decisions, and prevents lost opportunities due to ignored calls or spam filters.
How to integrate WhatsApp Business with HubSpot?
Integration can be done via WhatHub or natively through HubSpot's built-in tool. This allows all WhatsApp communications to be centralized in the CRM, enhancing follow-ups, automation, and interaction history.
What changed in WhatsApp Business's billing policy?
Since November 2024, customer-initiated conversations are free. As of April 2025, billing is based on the number of messages sent, replacing the previous session-based model. This update makes the platform more cost-effective for businesses.
What are the new usage policies for companies?
Each company must have its own WhatsApp Business Account (WABA) and a unique phone number. This prevents account sharing and ensures reliable communication. Users can also now manage messaging preferences, such as opting in or out of business messages.
How can WhatsApp Marketing strengthen your brand?
By combining strategy with functionality, WhatsApp Marketing enables personalized interactions, quick lead nurturing, and effective brand promotion. It’s ideal for engaging potential students and maintaining active relationships throughout their journey.
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