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How does WhatsApp Business work?

Gustavo Goncalves
Gustavo Goncalves

Mar 6, 2024

How does WhatsApp Business work?

WhatsApp has become the most popular messaging app in the world. It's difficult to find anyone who doesn't have it on their cell phone. Therefore, many people use it as their main means of communication, whether with family or friends. 

The application is so useful that it has even replaced conventional cell phone calls. With its popularity, many companies have used WhatsApp as their main tool to communicate with their customers and leads. Want to know how WhatsApp Business works? Come with us!

What you will see in today's post:

Whatsapp business

A new solution


WhatsApp Marketing

Good reading!

Whatsapp business

Realizing this need to serve companies and offer solutions, WhatsApp created the Whatsapp Business. It is an application aimed exclusively at facilitating company/client communication processes, but with extra features. Among the exclusive features there are:

  • Profile:counting on a business profile, the WhatsApp Business works like a business card. This way, customers and leads that come to you access the main information about your educational institution such as address, website, company description, email and even opening hours. It also has unique fields. All of this gives customers a sense of greater credibility.
  • Metrics:It is possible to measure some data collected through the statistics menu. As simple as it may seem, information about the messages that are delivered, read and received can be very useful in the day-to-day running of your institution, further helping with quality control and your team's goals.
  • Custom Messages: If you are absent, by creating a personalized message you can "cover" the times when your organization is not open for service. You can also focus more intelligently on broadcast lists, for example, by dividing your contact groups. Or, if you prefer, you can create groups for specific actions.
  • Hang tags: Labels make it much easier to identify your messages. This way, it is possible to use and create tags such as customer, lead and prospect. Everything is more organized and you don't have a headache when it comes to carrying out your directions.


A new solution

With the difficulty of Call Center systems in reaching users of digital platforms, the Whatsapp Business has become the best option to reach the customer in a satisfactory way.This is because the relationship via telephone, which used to be enough, is considered by the user as the last alternative., as the rate of completed calls has been increasingly low. Emergency is the main reason for this decision. Having a direct and easy way to contact the company at hand is not only pleasant, but necessary.


With all the features of this application, you can offer an “extra” solution to the customer. In addition to making contact with new leads much easier, this technology helps you access the information you need to transform your visitors into leads and your leads into students, and always counting on a good marketing strategy nurturing these leads.

With the increase in service speed, your workflow automatically becomes more rhythmic, allowing you to take actions and decisions more quickly. This way, you don't miss the opportunities that go away when your email ends up in your contact's spam.


With the possibility of integrating with CRM’s, such as Hubspot Through WhatHub, your actions become much more centralized and organized, thus allowing you to send messages and other automations through the CRM itself.

WhatsApp Business

WhatsApp Marketing

WhatsApp Marketing is everything you need and right “in the palm of your hands”. In fact, this has become a jargon widely used by most small and medium-sized companies, when referring to the technologies that contribute to their growth. After all, who doesn't want to make use of a facility like this in order to make a brand appeal? This makes the WhatsApp Marketing an essential initiative.

This is precisely where your commercial team works together with WhatsApp Business. Because, in addition to being a simple contact tool, by creating intelligent strategies, your educational institution will be able to interact, relate and influence your audience.


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Tecnologias que usamos

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

From customer acquisition to retention: Mkt4edu can make the difference in your marketing operation.


Increase your leads’ capture


Improve your customers’ retention


Save conversion costs