Distance learning institutions have become increasingly popular. Currently, they are one of the most interesting options for those looking for better positions in the market.
Online institutions also need to promote marketing to attract students, perhaps even more so, as we are talking about courses taught over the Internet. Among the many digital marketing strategies, WhatsApp Marketing it's essential.
In 2025, WhatsApp surpassed the 3 billion monthly active users mark worldwide, consolidating its position as the leading messaging app today.
In Brazil, the platform is used by around 147 million people, which represents practically the entire population connected to the internet. This massive reach makes WhatsApp an indispensable tool for both personal communication and business strategies in various sectors.
Therefore, if you don't already use WhatsApp to strengthen your online institution's relationship with customers, don't waste any more time!
- Have a number dedicated to WhatsApp Business
- Take customer service to another level
- Always offer quality content
- Advanced WhatsApp Marketing Strategies
WhatsApp Marketing: the marketing tool of the year
Forget WhatsApp as you knew it. Nowadays, it's not just a messaging app. It is an extremely useful tool for your digital marketing strategy.
WhatsApp marketing can benefit your institution in different ways, but always revolves around the following objectives:
- Attract new students;
- Create and strengthen relationships (student retention);
- Establish authority.
How to create a successful WhatsApp campaign
1. Have a number dedicated to WhatsApp Business
On WhatsApp you need to be connected to a cell phone number. Therefore, it is interesting to have a number dedicated to WhatsApp Business, which will be used exclusively to communicate with students, also separating it from your personal account.
This will be the number you display on the University website and in social media, informing students that they can get in touch via WhatsApp.
2. Take customer service to another level
In marketing, it is difficult to make statements and establish something as absolute truth, as things change quickly, but very quickly. But if there's one thing that doesn't change in the world, it's the importance of good service.
Email service, for example, is still widely used, but it is not as effective as WhatsApp service. Being served in real time, politely and having all doubts resolved wins the heart of any customer.
In addition to almost immediate responses, with WhatsApp Marketing you can offer exclusive treatment to customers, such as creating a chatbot, which also increases retention and, above all, increases the chances of attracting new students.
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Caption: WhatsApp is a strategic channel for boosting online campaigns with direct and personalized communication.
3. Always offer quality content
What do you do after creating a contact list?
WhatsApp has message opening rates of up to 98%, while Facebook has an average engagement rate of approximately 0.06%, demonstrating the effectiveness of WhatsApp as a direct communication channel.
Intereconomy, a business TV channel, uses WhatsApp Marketing to provide users with business news, interesting interviews and stock analysis. The cost is zero.
And do you know the best part? You can do the same!
If you have a blog on the institution's website and feed it based on content marketing, you can send links to new articles to your contact list. If you work with ebooks to attract leads, you can also send them via WhatsApp.
4. Advanced WhatsApp Marketing Strategies
To boost your WhatsApp Marketing campaigns, consider using automation and personalization tools.
Integrating chatbots and using segmented messages allows for faster and more effective customer service, as well as providing a personalized experience for the user, increasing the chances of conversion.
5. Metrics for Evaluating Campaigns on WhatsApp
Monitoring the performance of your campaigns is crucial to success in WhatsApp Marketing.
Metrics such as open rate, response rate, conversion rate, and user feedback provide valuable insights into the effectiveness of your strategies, allowing you to make real-time adjustments to optimize results.
Summary: With over 3 billion users worldwide, WhatsApp is essential for online education institutions aiming to attract and retain students. Using WhatsApp Business with a dedicated number, fast support, strategic content, and chatbot automation turns the app into a powerful marketing tool. Direct, personalized, and segmented communication boosts engagement and drives higher conversion rates.
For more professional tips on how to attract more students to your institution and retain them, keep following the blog posts. Do you have any questions or suggestions? Interact with us!
WhatsApp Marketing for Institutions online: how to attract and retain students
Why is WhatsApp such a powerful tool for educational marketing?
Because it has massive reach, over 147 million users in Brazil alone. With very high open rates, it enables direct, fast and personalized communication with students.
Is it necessary to have a dedicated WhatsApp Business number?
Yes. A dedicated number ensures professionalism, separates personal from institutional contact, and improves visibility on websites, social media and marketing channels.
How does WhatsApp improve student support?
Through quick replies, humanized tone and real-time interaction, WhatsApp strengthens student relationships, boosts satisfaction and supports retention efforts.
What kind of content can be shared via WhatsApp to engage students?
Blog posts, e-books, enrollment reminders, course updates and exclusive materials. The key is delivering consistent, relevant and value-driven communication.
How can automation enhance WhatsApp campaigns?
Use chatbots to streamline responses and segmented lists to tailor messaging. Automation allows for scalable communication while keeping the student experience personal.
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