Does your institution already know how to use social networks in Education? Young people are among those who spend the most time connected to the internet and, therefore, anyone who wants to attract their attention also needs to be present in this environment.Facebook, Instagram, Twitter ("X") and LinkedIn are some of the networks that can be used so that an educational institution becomes better known to your audience, and connect with these students to transform them into your new students.
By 2024, more than 80% of Brazilian students will use social media as their main channel for finding out about courses, institutions, and opportunities. Platforms like Instagram, TikTok, YouTube Shorts, and even WhatsApp have become essential for attracting, engaging, and converting leads into new students. Therefore, understanding how to use these media strategically is no longer a differentiator — it is a necessity.
What you will see in today's post:
Do you want to know more about attraction and fundraising strategies through social media for students? Continue reading this post!
Introducing the educational institution for your audience
One of the reasons to understand How to use social media in Education is to keep in mind that the preferred audience of educational institutions are college-age students. Their parents or guardians may even participate in the decision-making process, but it is always crucial that the institution is able to connect and win over students.
Therefore, the educational institution You need to make yourself known to your audience and the way to do this is to have a digital presence. Today, the focus of most fundraising campaigns is on Generation Z (born between 1997 and 2012), who consume content mainly through short videos, reels and educational memes. These strategies need to be fast, authentic and aligned with social causes and personalized experiences. Millennials (1981–1996) continue to be relevant in postgraduate and second degree courses.
Therefore, identifying strategic media is the first step to knowing which ones to create a profile and letting students know that your institution exists at their service.
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Promoting the services of educational institution to students
It is clear that the idea of creating a page in social media for students has already been put into practice by thousands of educational institutions. Therefore, there is no doubt that in your educational institution you need to promote yourself on these networks.
The important thing here is to understand that this disclosure should not be done exclusively in the form of advertisements (paid or not) that only aim to sell the company's services directly.educational institution.
This disclosure may present data on placement in relevant rankings or interesting events such as career exhibitions. Information that strengthens the image of the institution and serves to attract the attention of potential new students.
Sharing relevant content
A strategy that is based on the production of relevant content to attract and engage the public, leading to a favorable scenario for business.
Therefore, severalInstitutions education They have blogs where they post informative posts not only about their courses, but about different topics that interest those preparing to enter university life.
Social networks and the various formats they contain (texts, images, videos, live broadcasts and others) serve as support for sharing this content, helping it to be seen by a greater number of potential students.
Reels on Instagram, Shorts on YouTube and native content on TikTok have a much greater organic reach than static posts. In addition to entertainment, these formats have proven to be powerful in conveying authority and humanizing the institution.
Tools with artificial intelligence applied to educational marketing help identify which formats and messages are most likely to engage, in addition to suggesting the best times for posting and advanced audience segmentation. This ensures a more intelligent and efficient use of social media in capture.
Caption: Social Media Interactions in the Student Journey.
Interacting and winning over students
More than having a page, making posts or sharing relevant content, social networks are for interaction. Through them, young people communicate with those who give them the opportunity and, therefore, it is important that an educational institution learn to open itself up to this dialogue.
Any type of post can receive likes and comments that must be responded to. The same goes, for example, for private conversations that tend to allow the institution to establish an even closer connection with the student, exploring new possibilities of relating to them.
In all social media for students, this interaction and relationship is reflected in the experience that the institution is dedicated to offering from the first contact, something that adds a lot of value to the process of attracting and attracting students.
Want to know more about how to use social media to attract students? Contact us and find out how we can help!
How to Use Social Media to Attract Students?
Why is social media important for student recruitment?
Social media is crucial because most Brazilian students use platforms like Instagram, TikTok, and WhatsApp to discover courses, institutions, and educational opportunities. Being active on these channels increases visibility and strengthens the connection with younger audiences.
What are the best social media platforms to attract students?
Instagram, TikTok, YouTube Shorts, and WhatsApp are ideal for targeting Gen Z. Facebook and LinkedIn are still effective for reaching millennials, especially in graduate programs or continuing education.
How can an educational institution introduce itself on social media?
An institution can share authentic, engaging, and educational content, such as short videos, reels, livestreams, and posts about campus life, rankings, and student events. The goal is to show relevance and build trust with potential students.
Can social media be used for more than student recruitment?
Absolutely. Social media is also a great tool for student retention and engagement. It helps maintain relationships with current students and builds a strong academic community online.
How can schools engage students on social media?
Engagement happens when institutions create relevant content, respond to comments and messages, and maintain a human, approachable presence. Direct interaction helps build stronger relationships and improves student experience.
Can artificial intelligence help with social media recruitment?
Yes. AI tools can analyze the best times to post, identify high-performing messages, segment audiences, and personalize communication. This makes social media campaigns more efficient and impactful.
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