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How to use social media to attract new students

Gustavo Goncalves
Gustavo Goncalves

Oct 20, 2023

Does your institution already know how to use social networks in Education? Young people are among those who spend the most time connected to the internet and, therefore, anyone who wants to attract their attention also needs to be present in this environment.Facebook, Instagram, Twitter ("X") and LinkedIn are some of the networks that can be used so that an educational institution becomes better known to your audience, and connect with these students to transform them into your new students.

What you will see in today's post:

Do you want to know more about attraction and fundraising strategies through social media for students? Continue reading this post!

Introducing the educational institution for your audience

One of the reasons to understand How to use social media in Education is to keep in mind that the preferred audience of educational institutions are college-age students. Their parents or guardians may even participate in the decision-making process, but it is always crucial that the institution is able to connect and win over students.

Therefore, the educational institution You need to make yourself known to your audience and the way to do this is to have a digital presence. The younger generations of millennials (born since 1979) are increasingly used to searching for information on the internet, to the detriment of other means of communication.

Therefore, identifying strategic media is the first step to knowing which ones to create a profile and letting students know that your institution exists at their service.


Promoting the services of educational institution to students

It is clear that the idea of ​​creating a page in social media for students has already been put into practice by thousands of educational institutions. Therefore, there is no doubt that in your educational institution you need to promote yourself on these networks.

The important thing here is to understand that this disclosure should not be done exclusively in the form of advertisements (paid or not) that only aim to sell the company's services directly.educational institution.

This disclosure may present data on placement in relevant rankings or interesting events such as career exhibitions. Information that strengthens the image of the institution and serves to attract the attention of potential new students.

Sharing relevant content

A strategy that is based on the production of relevant content to attract and engage the public, leading to a favorable scenario for business.

Therefore, severalInstitutions education They have blogs where they post informative posts not only about their courses, but about different topics that interest those preparing to enter university life.

Social networks and the various formats they contain (texts, images, videos, live broadcasts and others) serve as support for sharing this content, helping it to be seen by a greater number of potential students.

social media

Interacting and winning over students

More than having a page, making posts or sharing relevant content, social networks are for interaction. Through them, young people communicate with those who give them the opportunity and, therefore, it is important that an educational institution learn to open itself up to this dialogue.

Any type of post can receive likes and comments that must be responded to. The same goes, for example, for private conversations that tend to allow the institution to establish an even closer connection with the student, exploring new possibilities of relating to them.

In all social media for students, this interaction and relationship is reflected in the experience that the institution is dedicated to offering from the first contact, something that adds a lot of value to the process of attracting and attracting students.

Want to know more about how to use social media to attract students? Contact us and find out how we can help!


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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

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