The crisis made many people rethink their position in the job market. Since a second degree increases the chance of having a better salary, universities are attracting more students every day.
In this sense, people who have already graduated spend a lot of time on their cell phones. Whether to work or to talk to family.
In fact, screens are the best way to reach this audience.
In today's post you will find tips for winning over students and boosting your institution's enrollment through mobile marketing.
Check out!
Good reading!
Current cell phone use
In data collected by the Regional Center for Studies for the Development of the Information Society (Cetic.br), it was found that more than 50% of students use smartphones to study.
So, creating specific content for the mobile format is the best marketing strategy for your Educational Institution.
See now infallible tips for winning over students through mobile marketing. Check out!
Plan your actions in advance
Surprisingly, people thinking about going to college start planning the year before.
According to research, potential students start looking for information about the course 8 months before taking the entrance exam.
An institution attentive to the market develops strategies throughout the year, not just at the beginning of the semester.
Attractive content
Have professionals on your team who are qualified to create valuable content. After all, when using your cell phone there are many distractions:
- Message exchanges;
- Social media;
- Games;
- Programs and applications;
- Music and videos.
If your message doesn't have anything more, the internet user will close the window and visit the competitor.
Invest in videos
After a day of work, reading a text is not always an easy task.Transform your content in short videos to summarize information about the second graduation.
Thus, the student watches the video, and then reads the text on your blog to find additional information about the college.
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- 7 Tips on how to set up an e-commerce website;
- UX design: fluid and assertive visual experience on the internet;
- How to create a page layout simple and objective by Figma.
Advertise in apps
Although organic search happens on social media, anyone who needs results should invest in advertisements.
Currently, the customization options for paid media are endless and success is guaranteed.
To attract the attention of older audiences, the current trend is to advertise on apps. This form of advertising is quick, discreet and highly effective.
Bet on interactivity
Before starting your second degree, win over your audience through memorable experiences.
Holding competitions, offering scholarship programs to already graduated students and holding events is a way of making yourself remembered and strengthening ties with the client.
The contest can be done digitally. This way you collect information such as telephone and email addresses from participants and generate leads.
Keep in touch
Sending emails or SMS messages is another mobile marketing strategy.
However, don't be bored. Sending messages in the early hours of the day or on the weekend can cause rejection.
Wait for the right moment and send objective messages.
Whatever the case, the cell phone is an item that is here to stay. Carrying out mobile marketing campaigns puts you ahead in a market with countless competitors and difficulties.
Use our step-by-step guide and increase your second degree students.
Do you want to know more about fundraising strategies for your educational institution? Contact us!
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