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Win over second-graders with mobile marketing

Gustavo Goncalves
Gustavo Goncalves

Jan 24, 2024

The crisis made many people rethink their position in the job market. Since a second degree increases the chance of having a better salary, universities are attracting more students every day.

In this sense, people who have already graduated spend a lot of time on their cell phones. Whether to work or to talk to family.

In fact, screens are the best way to reach this audience.

In today's post you will find tips for winning over students and boosting your institution's enrollment through mobile marketing. 

Check out!

Current cell phone use

Plan your actions in advance

Attractive content

Advertise in apps

Bet on interactivity

Keep in touch

Good reading!

Current cell phone use

In data collected by the Regional Center for Studies for the Development of the Information Society (Cetic.br), it was found that more than 50% of students use smartphones to study. 

So, creating specific content for the mobile format is the best marketing strategy for your Educational Institution.

See now infallible tips for winning over students through mobile marketing. Check out!

Plan your actions in advance

Surprisingly, people thinking about going to college start planning the year before.

According to research, potential students start looking for information about the course 8 months before taking the entrance exam.

An institution attentive to the market develops strategies throughout the year, not just at the beginning of the semester.

Attractive content

Have professionals on your team who are qualified to create valuable content. After all, when using your cell phone there are many distractions:

  • Message exchanges;
  • Social media;
  • Games;
  • Programs and applications;
  • Music and videos.

If your message doesn't have anything more, the internet user will close the window and visit the competitor.

Invest in videos

After a day of work, reading a text is not always an easy task.Transform your content in short videos to summarize information about the second graduation.

Thus, the student watches the video, and then reads the text on your blog to find additional information about the college.


Advertise in apps

Although organic search happens on social media, anyone who needs results should invest in advertisements. 

Currently, the customization options for paid media are endless and success is guaranteed.

To attract the attention of older audiences, the current trend is to advertise on apps. This form of advertising is quick, discreet and highly effective.

Bet on interactivity

Before starting your second degree, win over your audience through memorable experiences.

Holding competitions, offering scholarship programs to already graduated students and holding events is a way of making yourself remembered and strengthening ties with the client.

The contest can be done digitally. This way you collect information such as telephone and email addresses from participants and generate leads.

Win over second-graders

Keep in touch

Sending emails or SMS messages is another mobile marketing strategy.  

However, don't be bored. Sending messages in the early hours of the day or on the weekend can cause rejection.

Wait for the right moment and send objective messages.

Whatever the case, the cell phone is an item that is here to stay. Carrying out mobile marketing campaigns puts you ahead in a market with countless competitors and difficulties.

Use our step-by-step guide and increase your second degree students.

Do you want to know more about fundraising strategies for your educational institution? Contact us!

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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

From customer acquisition to retention: Mkt4edu can make the difference in your marketing operation.


Increase your leads’ capture


Improve your customers’ retention


Save conversion costs