The crisis made many people rethink their position in the job market. Since a second degree increases the chance of having a better salary, universities are attracting more students every day.
In this sense, people who have already graduated spend a lot of time on their cell phones. Whether to work or to talk to family.
In fact, screens are the best way to reach this audience.
In today's post you will find tips for winning over students and boosting your institution's enrollment through mobile marketing.
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Good reading!
Current cell phone use
According to the TIC Educação 2023 survey, conducted by Cetic.br, the use of cell phones as an educational tool remains significant among Brazilian students.
The study revealed that, in 64% of elementary and high schools, students are only allowed to use cell phones in certain spaces and at certain times, while 28% of educational institutions do not allow students to use the device.
This data reflects the growing presence of mobile devices in the educational environment, reinforcing the importance of mobile marketing strategies to reach this audience.
So, creating specific content for the mobile format is the best marketing strategy for your Educational Institution.
See now infallible tips for winning over students through mobile marketing. Check out!
Plan your actions in advance
Surprisingly, people thinking about going to college start planning the year before.
According to research, potential students start looking for information about the course 8 months before taking the entrance exam.
An institution attentive to the market develops strategies throughout the year, not just at the beginning of the semester.
Understanding the profile of second-degree students is essential to developing effective marketing strategies.
These students, usually adults who already have a higher education, are seeking professional development, career transition or personal fulfillment.
Many choose distance learning courses due to the flexible schedules and the possibility of balancing studies with other responsibilities.
A study on the profile of students in online learning courses highlights that motivation and autonomy are striking characteristics of this audience, which should be considered when developing mobile marketing campaigns.
Attractive content
Have professionals on your team who are qualified to create valuable content. After all, when using your cell phone there are many distractions:
- Message exchanges;
- Social media;
- Games;
- Programs and applications;
- Music and videos.
If your message doesn't have anything more, the internet user will close the window and visit the competitor.
Invest in videos
After a day of work, reading a text is not always an easy task.Transform your content in short videos to summarize information about the second graduation.
Thus, the student watches the video, and then reads the text on your blog to find additional information about the college.
Mobile devices, such as smartphones and tablets, have become powerful tools in the educational process.
In addition to allowing access to content in different formats, these devices facilitate learning at any time and place, promoting more flexible and personalized education.
Incorporating resources such as interactive videos, podcasts and educational apps into mobile marketing strategies can increase student engagement and improve the effectiveness of campaigns.
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Advertise in apps
Although organic search happens on social media, anyone who needs results should invest in advertisements.
Currently, the customization options for paid media are endless and success is guaranteed.
To attract the attention of older audiences, the current trend is to advertise on apps. This form of advertising is quick, discreet and highly effective.
Bet on interactivity
Before starting your second degree, win over your audience through memorable experiences.
Holding competitions, offering scholarship programs to already graduated students and holding events is a way of making yourself remembered and strengthening ties with the client.
The contest can be done digitally. This way you collect information such as telephone and email addresses from participants and generate leads.
Personalizing the student journey is an effective strategy for increasing student recruitment and retention.
Personalizing the student journey is an effective strategy for increasing student recruitment and retention.
Using CRM tools (such as HubSpot) and marketing automation allows you to segment your communication, offering content and offers aligned with the interests and needs of each profile.
This approach strengthens the relationship between the institution and the student, creating a more engaging educational experience and increasing the chances of conversion.
Caption: Mobile marketing is a direct bridge to impact professionals seeking a second degree.
Keep in touch
Sending emails or SMS messages is another mobile marketing strategy.
However, don't be bored. Sending messages in the early hours of the day or on the weekend can cause rejection.
Wait for the right moment and send objective messages.
Whatever the case, the cell phone is an item that is here to stay. Carrying out mobile marketing campaigns puts you ahead in a market with countless competitors and difficulties.
Use our step-by-step guide and increase your second degree students.
Summary: Attracting second-degree students requires tailored strategies. With heavy mobile usage, mobile marketing becomes essential. Invest in engaging content, short videos, app ads, interactivity, and personalization. Ongoing planning and tools like CRM and automation increase engagement, generate qualified leads, and strengthen the relationship with your target audience.
Do you want to know more about fundraising strategies for your educational institution? Contact us!
How to attract second-degree students with mobile marketing
Why is mobile marketing ideal for second-degree student recruitment?
Because this audience spends a lot of time on their phones, both for work and leisure. Mobile strategies reach them where they are most active, with more personalization.
Why is early planning important in recruitment?
Second-degree students usually start their research months in advance. Planning year-round campaigns ensures visibility and increases enrollment opportunities.
How can the content be more attractive to this audience?
Use short videos, direct language, and visual formats. Since mobile users are easily distracted, your message must capture attention fast.
Do in-app ads work for this audience?
Yes. In-app ads are subtle, effective, and tailored. They reach busy adults who rely on mobile devices for everyday activities and learning.
How can interactivity and personalization help generate more leads?
Offer digital contests and events to collect data. Then use CRM and automation tools to tailor communication and guide students through a personalized journey.
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