If you are starting out in the digital world, you must have asked yourself, at least once, how to invest in customer acquisition on the Internet. Did I get it right?
With the growth of the digital market, every entrepreneur, regardless of their business, wants to discover the secret to capturing users in the virtual world, and if you are part of this group, know that you are in the right place!
In today's post, we're going to talk about how data analysis can contribute to attracting people on the Internet and which marketing strategies to use in the digital environment.
In this post, you can see:
- Data analysis: a great ally of your fundraising strategies!
- What is Data Analysis?
- What types of data analysis?
- descriptive analysis
- predictive analytics
- prescriptive analytics
- diagnostic analysis
- Why use data analytics to capture customers?
- How to collect data on the internet?
- 4 internet fundraising tips
- Invest in blogging
- Invest in audiovisual content
- Produce personalized messages
- Interact on social networks
In order for you to stay on top of the subject, it is important that, before practice, you understand the theory. Therefore, before we talk about fundraising techniques for you to implement in your company, let's explain what data analysis is and why it is important in the digital environment. Come on?
Data analysis: a great ally of your fundraising strategies!
What is Data Analysis?
The main objective of data analysis is to extract useful information from the data collected by the company.
With the necessary information, data analysis can turn numbers into useful insights that contribute to better results and help to make more assertive decisions for attracting new customers.
But calm down! Before starting to analyze the information received by your brand, you need to understand that there is not only one type of data analysis, and that is what we are going to talk about in the next topic!
What types of data analysis?
With large amounts of data collected daily, this information can be worked within companies in different ways. That is, there is more than one type of analysis. There are actually four types, and in case you don't know them, we'll list them below.
- Descriptive Analysis;
- Predictive Analytics;
- Prescriptive Analytics;
- Diagnostic Analysis.
I imagine that now you must be wondering how each one of them is made. So that there are no doubts and you can understand in depth the types of analysis, below, we will detail each one of them. Combined?
The purpose of this type of analysis is to guide your strategies and make them more assertive for your target audience based on concrete information. That is why descriptive analysis is based on facts, such as reports, sales volume, evaluation of results, among others.
From the moment you carry out the descriptive analysis of the results collected within your company, your marketing team can improve its strategies.
As the name implies, predictive analysis aims to predict future scenarios and behavior, which is why it is one of the most popular analyzes within companies. This type of analysis is usually supported by statistical data, in addition to using artificial intelligence as one of its methods.
With predictive analytics, your company has the chance to prevent possible situations, make decisions and establish future strategies to solve future problems.
At this point, you may have noticed that data analysis is directly linked to a company's decision-making, and with prescriptive analytics, this is no different.
Unlike the other types, which aimed to guide possible decisions, in prescriptive analysis, the objective is to study the consequences that these decisions can bring to your company.
With prescriptive analysis, you have the opportunity to design simulations, evaluate possible paths and see which are the best strategies for your brand.
Finally, we come to the last type of data analysis, diagnostics. The objective of this method is to study the cause and effect relationships, that is, this type of analysis, based on probability, seeks to identify the causes of a behavior or action within your company.
In the diagnostic analysis, we seek to investigate and answer some questions, such as “who, when, how, where and why”, and thus find the effects of this behavior or action. By the way, one of the most used tools in this type of analysis is the A/B test, which makes a comparison between versions of the same variable.
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Why use data analytics to capture customers?
“Marketing without data is like driving with your eyes closed.” - Dan Zarrella, Social Media Scientist at HubSpot
At some point in this post, I imagine this question crossed your mind. After all, why use data analysis? If you think that, in order to attract customers online, you just need to create a card on the social network and post it once in a while, know that an assertive strategy involves much more than that!
In fact, before a post or a blog like this one is ready, it takes a lot of study about your target audience. After all, to attract your future client, you not only need to be present where he is, but also produce strategies and content that talk to your lead.
In practice, data is an important guide for your strategies, and if you don't know how to use them correctly, you can end up, as Dan Zarrella mentioned, directing your marketing tactics with your eyes closed, without knowing the right path.
In addition, data analysis can help you improve your customer's experience in the digital environment. Not to mention that, by reconciling your marketing strategies with a good data analysis, you can optimize your processes and save time and money by creating more assertive online tactics.
How to collect data on the internet?
If you've come this far and want to start collecting data using the internet, know that this can be done in several ways, but remember that all of them must be in accordance with the General Data Protection Law, the LGPD.
One of these ways is through market and opinion surveys and contact forms. To obtain new information from those who interact with your company, you can still use the newsletter subscription or even registrations in your e-commerce.
Another way to get data from your potential customer is to offer something in return, such as e-books or exclusive materials. Through a landing page, the user fills in the data and has access to the material made available by his brand.
4 internet fundraising tips
With the data collected and knowing your target audience, it's time to implement new capture tactics in the virtual universe. Continue reading and discover four tips for putting your digital marketing strategies into practice.
Invest in blogging
Did you know that a blog like this one can be a great fundraising tool? That's right, the blog can be a great ally for your company to generate value and promote rich content that can educate your potential customer.
With the information collected in data analysis, generating new insights, your company can invest in the production of blogs capable of attracting, nurturing and even qualifying the lead.
Invest in audiovisual content
When we talk about content, the first thing that comes to mind for most people is producing a good blog.
Of course, this is an important element of your capture strategy, as mentioned above, but there are other ways to nurture your lead with relevant content on the internet, such as producing audiovisual content.
Whether it's a podcast, webinar or other type of production, it's worth investing in creating content in the format audiovisual to attract potential customers, generate a connection and engage the user.
Produce personalized messages
In this mission of turning leads into customers, personalized messages can make all the difference! With the analysis of collected data guiding your next steps, you have the possibility to segment your audience and create increasingly personalized communication tactics.
By sending SMS, whatsapp and email marketing generically, you can feed the student with content that is not of interest to him and, in this way, push him away. Now, with the segmentation and personalization of your messages, your marketing team can nurture your lead at the right time and with the right content about your products or services.
Not to mention that personalized messages directly contribute to the customer experience and can help in their decision making.
Interact on social networks
Of course, we couldn't talk about the internet without mentioning the social network. But as mentioned above, it is not enough to just be online and publish something once a week. It's important to share useful content that generates value and, of course, with a certain frequency.
To do this, the first step is to analyze the social networks where your target audience is present and then start investing in these platforms. Use social media as a kind of digital showcase for your company and, through it, attract, interact and engage your audience.
Remember that, on social networks, your company can still invest in paid advertisements and, in this way, reach and capture potential customers in a segmented way and at the right time.
Did you like the content? If you want to continue investing in the digital environment, it's time to get to know one of the greatest technological advances of recent times: virtual reality.
The new technology arrived full of innovations in the digital market and promises to open up a range of possibilities in the virtual universe. Want to know which ones? Go to our post and find out the possible new markets that will emerge with virtual reality.