It's no longer a secret... consumers can interact with brands on their cell phones.
Nowadays, marketers are increasingly using mobile marketing to stay ahead of the competition and drive more engagement.
However, some institutions are still making several common mistakes, such as taking visitors to a website that is not optimized for mobile, which harms the user experience.
Making mistakes can ruin your strategy, causing you to waste time, business opportunities and, of course, money. Then, today's post is for you!
Follow us now and see the 5 mistakes you cannot make in your marketing strategy on social media. It is mobile marketing.
Here's what you can expect to find in this post:
Are you ready to dive in?
1. Not optimizing the website for mobile devices
We often see companies using social media as an extension of their marketing strategy. However, they forget to optimize their website for mobile devices.
This is where marketers miss opportunities, as a landing page must adapt to cell phones and tablets. Therefore, it is important to create a mobile website.
The idea that creating a mobile website requires a lot of time, effort and money is a thing of the past.
2. Not diversifying advertising channels
Diversifying channels is important, but you need to use them wisely to attract more visitors.
Many companies limit themselves to channels that worked in the past (and still work), such as email marketing, for example. But there are other channels with higher open rates.
When we talk about mobile marketing and social networks, we are not just talking about Facebook. Think about Messenger, SMS Marketing It isWhatsApp Marketing.
3. Making random efforts
Marketing on social networks is all about strategy based on objectives.
If you fail to plan, your efforts and budget will (probably) be useless. Without a well-documented strategy, you will only make haphazard efforts and a positive result will only come by chance. This is why you need to define your strategy.
What are your goals? What are your goals? Do you want to attract new students or create relationships and retain current ones? You must document your strategy to chart the course for a successful mobile marketing campaign.
SEE ALSO:
- Social networks for colleges: visibility, engagement and results;
- How to use social media to attract new students;
- Social networks: attracting or retaining students?
4. Not having call-to-action buttons for Mobile Marketing
Call-to-action buttons are important for any marketing strategy marketing digital, after all, they direct users to the conversion actions you have established.
Not having mobile-optimized CTA buttons can kill your strategy.
So, stay tuned and don’t forget to use call-to-action buttons well. To avoid missing opportunities, be sure to include clearly visible CTA buttons and highlights.
5. Not tracking results
As important as executing the planning is making sure that the objectives and goals are being achieved in mobile marketing.
In the digital environment, it is possible to monitor in real time whether your campaign is successful or not. And from there, you can make the necessary adjustments to improve what is already good or to correct which has not yet generated satisfactory results.
Without this monitoring, you will be left in the dark and unlikely to obtain good results.
All ready to start mobile marketing of your institution? If so, make sure to avoid these 5 mistakes to achieve success in your social media campaigns.
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