mkt4edu Blog (3)

A phone playing a Bilibili video with comment bubbles spreading toward a globe with Brazil highlighted

Bilibili has arrived in Brazil: how does the platform work?

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Renan Andrade

Sep 7, 2026, 10:00:01 AM

Every new channel arrives with the same question: "is this for my brand or is it a fad?". With...

Panel showing ad accounts in HubSpot with Facebook, LinkedIn, Google and TikTok icons

Ad accounts in HubSpot: how do you sync leads?

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Cesio Faria

Sep 7, 2026, 7:00:01 AM

Connecting ad accounts to HubSpot is one of the fastest implementation tasks, and one of the ones...

Video SEO steps, from the video to a page indexed by Google and AI

Video SEO: what makes a video get cited by AI?

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Renan Andrade

Sep 6, 2026, 4:59:39 PM

Almost every team that produces video optimizes for the platform where it publishes and stops...

Student recruitment 3D scene with a magnet, a glass funnel and a CRM panel holding qualified leads

Student recruitment: how to generate qualified leads?

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Gustavo Goncalves

Sep 4, 2026, 10:12:03 AM

Knowing how to run student recruitment matters more every year, and it is a skill fewer teams have...

Enrollment campaign 3D scene with a planning board, digital channels and an application console

Enrollment campaign: how to attract new students?

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Gustavo Goncalves

Sep 4, 2026, 10:05:58 AM

Digital marketing in education is an established strategy, especially for institutions investing in...

A leaking student retention funnel losing coins and enrollments, beside a valve closing the leak

Student retention: why does it cost less than recruiting?

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Gustavo Goncalves

Sep 4, 2026, 9:31:41 AM

Every institution celebrates when the recruitment funnel fills up, but few notice that the open...

Google disavow tool: 3D network of glass spheres linked by threads passing through a white filter into a shielded file

Google disavow tool: is disavowing links worth it?

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Renan Andrade

Sep 3, 2026, 3:20:44 PM

Few Search Console features split opinion like the disavow tool. Part of the market treats...

Chatbot technology 3D scene in white on a pink background, with a closed bot menu on the left and an AI agent bust on the right

Does chatbot technology still attract students?

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Renan Andrade

Sep 3, 2026, 2:16:56 PM

Chatbot technology is no longer new to any university. Almost every institutional website has a...

A browser window with a data panel and a magnifying glass over requests, validating the HubSpot tracking code

HubSpot tracking code: how do you know it works?

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Cesio Faria

Sep 3, 2026, 8:15:02 AM

The material available about HubSpot's tracking code almost always ends on the same sentence: paste...

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Recent

Bilibili has arrived in Brazil: how does the platform work?

Ad accounts in HubSpot: how do you sync leads?

Video SEO: what makes a video get cited by AI?

Student recruitment: how to generate qualified leads?

Enrollment campaign: how to attract new students?

Student retention: why does it cost less than recruiting?

Google disavow tool: is disavowing links worth it?

Does chatbot technology still attract students?

HubSpot tracking code: how do you know it works?

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