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How to make a chatbot intelligent? The 5 best tips!

Gustavo Goncalves
Gustavo Goncalves

May 17, 2024

How to make a chatbot intelligent? The 5 best tips!
6:46

Chatbots were created and are used to provide increasingly faster and more efficient service, eliminating manual and sometimes time-consuming work. However, as it is a technology, it is possible to make implementations capable of making the chatbot intelligent and increasingly adapted to the interactions that occur.

But to do this, you need to be aware of some points that will make all the difference, facilitating the process and optimizing it. To help you understand the next step towards better performance, we've brought you 5 valuable tips on how to build a more resourceful and effective chatbot. Continue reading and check it out!

Why Improve Chatbot Human Interaction?

To this question, the answer is simple: the closer it is to human interaction, the better the users' reception of this system. To do this, it is necessary to train the bot so that it becomes increasingly intelligent and, consequently, capable of performing better actions for excellent results.

But what defines a bot as intelligent? It's simple: its ability to interact, understand and offer services according to the user's needs. Nothing more than becoming capable and specialized for better service and better communication, thus reducing noise and the distance between machines and humans.

What is the machine learning used by bots?

Machine learning is, loosely translated, machine learning. With this technology, the Chatbot can perform unsupervised learning, that is, it is capable of learning something new with each service provided. To do this, it is only necessary that the interactions stored as a set of data are directed to the system, which will carry out the analysis and, through this, begin self-improvement, optimizing your next contacts based on previous experiences.

In other words, Chatbots are already intelligent systems since their conception, so what we are looking for is simply to optimize this service so that human interventions are less and less necessary.or measuring results, giving the bot autonomy without losing control. To be part of this group that seeks to achieve excellent results by adding value and services to this software, check out the topic below and don't miss any tips!

How to make a chatbot intelligent? The 5 best tips! blog

5 tips to make your chatbot more efficient and intelligent!

Although important, making your Chatbot more intelligent is not such a complex task, it requires dedication and investment in systems that can improve the bot, but, without a doubt, it is something with a guaranteed return, as the Chatbot can increase conversion and nurture leads efficiently.

Check out 5 infallible tips to achieve your goals!

Create a persona to guide the creation of the Chatbot

Just like every marketing product created, in order to achieve results, such as creating an intelligent chatbot, it is essential to rely on existing data and information about the audience to understand the ideal profile and then have a suitable persona in hand. .

Knowing this, collect as much relevant information as possible to adapt the robot's tone of voice. Thus, the language, terms and even communication will be created more clearly, according to the defined profile. For example: a chatbot for a gaming website cannot be the same one used to speak to professionals in the legal world. This happens because they are different behaviors and objectives.

Create personalized interactions with Natural Language Processing

Natural Language Processing (NPL) ou Natural Language Processing is the essential element for those looking for more fluid communication, because it is capable of merging Artificial Intelligence, Linguistics and Computer Science to create a tool capable of analyzing the spoken and written languages ​​of humans and enabling the machine to understand the message, regardless of how it was said.

This functionality is achieved in bots mainly to improve communication, making it simpler and more intuitive for both sides.

To further optimize this type of feat, there are already applications and tools capable of complementing knowledge and making everything even more fluid and understandable for the user.

One way to perform efficient integration is to use NPL DialogueFlow in both developed to improve language and service.

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Make the FAQ your best friend!

To guide the construction of the bot according to the branch/service, pay attention to theFrequently Asked Questions (FAQ), known as frequently asked questions, in Portuguese. Despite being a simple tip, this can be an efficient way to align the type of conversations that the system can easily resolve.

Therefore, be careful to leave clear answers when building the communication flow for users. The objective of the Chatbot is to facilitate customer service, so there is nothing more intelligent than being able to anticipate your queries to the system.

Conduct A/B tests to understand bot performance

The best way to develop an operational and improved chatbot is to implement and carry out tests to measure its efficiency and performance. It's logical, but necessary to remember that reinforcement learning is always a safe way to mine data and understand the system from the public's perspective.

When making decisions, apply A/B tests to have the practical result of which of the two is working better.

Chatbot: Artificial Intelligence!

Even though it is an advanced system, for the Chatbot to function at its full potential, using software Artificial Intelligence (chatbot) that seeks to understand and simulate the human brain is essential. It is with this system that the bot will be able to make decisions without human intervention, in addition, it will be able to create an organized base and analyze data to be used by the team or even for feedback.

AI is here to stay and add even more value, so the chatbot can be increasingly assertive and intelligent.

The time has come to put everything into practice!

By following all the tips above, your Chatbot's machine learning will bring you the results you're looking for! For those who want to stand out in the environment in which they operate by offering a differentiated and quality service, it is essential that everything is put into practice with attention and quality.

Now that you understand the importance and know how to carry out these improvement actions, how about understanding more about connecting with your leads and website visitors? To do this, check out our post about how to make chatbot optimize customer service” and dive deeper, until you fully master the subject! Access now!

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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.


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