Artificial Intelligence (AI) is an area of computing research that studies and develops software capable of having human-like intelligence, but through programming. This technology is developed to learn itself according to the interactions it has.
Thanks to these characteristics, we can combine this technology with other tools and form, for example, chatbots with AI. They are chat applications that rely on a bot that uses Artificial Intelligence and becomes more assertive with each interaction with your students.
Do you want to understand how this tool can help you attract and retain students?
What you will see in the post:
Continue reading!
Dynamic, natural and updated language
To start “working”, the AI chatbot needs to receive some information. To do this, rehearsals are made of real conversations he would have with his students. This communication serves as a basis for him to adapt his language and respond to whatever is asked.
However, this test is just the “first step” and Artificial Intelligence technology has much more to offer.
After being made available on your website, the AI chatbot will interact directly with your students, right? At this point, he will learn the response patterns and the type of language that people use most.
Gradually, Artificial Intelligence gains more resources and becomes more assertive. This makes communication more natural and gives the feeling that a human is responding to messages.
Artificial intelligence chatbots have been advancing rapidly thanks to the use of techniques such as natural language processing (NLP) and deep learning, which enable more natural and personalized interactions.
According to the MarketsandMarkets (2024) report, the global AI market in education is expected to grow an average of 17% annually through 2030, reaching US$5.82 billion. This evolution allows educational institutions to use AI chatbots to significantly improve student engagement and efficiently optimize administrative processes.
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Reduction in waiting time for service
As the chatbot is a machine, it can serve dozens of people simultaneously — and in most cases it is competent enough to resolve the demands.
This way, the service queue is freed up. This allows your team to focus on student problems with care and attention, but without creating a waiting list.
Using chatbot for registration
Another very interesting point of chatbots with AI is that they can boost your Educational Marketing. 4RevOps has been doing this for a few months and the results are excellent.
There is one point, in particular, that we would like to mention: the forms. If you notice, the capture forms (those forms for registering for entrance exams or for enrollment) are old and not very interactive tools.
They do not adapt to the student's needs and this leads to a high dropout rate.
But forms are necessary to attract students, right? However, this does not mean that it is necessary to maintain the form “format”.
In fact, chatbots can replace these tools. They are able to chat with students and store the information sent.
Instead of having a form that asks for the name, age and other information for your leads, wouldn't it be more interesting if this happened in a conversation? For example:
- (robot) Hello! My name is [robot name] and I'm here to help you. Before we start, what's your name?
- (lead) Pedro
- Very good, Pedro, how can I help you?
And so on, the chatbot collects information relevant to the registration, following what it was programmed to do.
Integration between CRM and chatbot
Chatbots can be integrated with your educational institution's CRM (Customer Relationship Management). This way, the recorded information is archived and can easily be consulted by your team.
Imagine the impact of this on student recruitment. Instead of using cold calls (calls to a list of people who have no prior interest in the brand), your sales team can focus on converting students who have demonstrated that they want to join your educational institution.
This means that capture chatbots help this process in three ways:
- They collect information more efficiently than forms;
- They segment leads based on your CRM parameters;
- They make it easy to create a list of leads that you can pass along to your sales team.
Image: The use of chatbots with artificial intelligence improves communication with students and optimizes service in educational institutions.
24/7 support
Studies show that 24/7 support provided by AI chatbots can reduce wait times for simple services, such as frequently asked questions and document issuance, by up to 40%, contributing to student satisfaction and retention.
According to the article "Empowering Student Success through AI-Driven Collaboration" in Educause Review (2025), these solutions free up staff to focus on more complex needs, improving service quality and academic support.
In terms of using the chatbot for retention of students, 24-hour support is a great feature. Even with its team out of service, the robot continues to receive students and resolve demands.
Some simple requests, which previously needed to be made by agents, can be resolved by the machine.
If a student gets in touch because they need their history, the chatbot can easily generate this document or guide the student so that they can access their educational institution's portal and can issue it themselves.
This work performed by the robot avoids delay problems that can lead the student to become angry and even become a detractor of the brand.
As you can see, Chatbot applications are vast and it helps bring savings to your educational institution, boost student acquisition and improve retention. This technology is, without a doubt, the future of Educational Marketing.
Summary: AI-powered chatbots are transforming educational marketing by enabling humanized service, efficient data collection, and 24/7 support. With natural language and CRM integration, they make student acquisition and retention more strategic, reduce response time, and replace static forms with personalized interactions.
Want to understand a little more about how it works? Read our post Conversation Design and understand the role of this area in AI.
How do AI chatbots work in education?
What is an AI-powered chatbot?
It’s a conversational robot that uses artificial intelligence to interact with students in a human - like way, learning from each interaction to improve its accuracy and naturalness over time.
How does the chatbot learn the students’ language?
AI starts with real conversation scripts. As users interact with it on the institution’s website, the chatbot learns patterns and adapts to use the students’ language more naturally.
How does a chatbot help with student enrollment?
It replaces outdated forms with dynamic conversations, collects data from leads, and stores everything in the CRM. This speeds up the registration process and improves the first impression.
Can the chatbot be used for enrollment?
Yes. It guides the student through a conversation, collects all necessary data, and registers the information in real time — making the process easier and more personalized.
How does CRM integration work with the chatbot?
All collected data is synced with the institution’s CRM. This enables lead segmentation and allows the sales team to focus on prospects who have already shown real interest in enrolling.
What’s the benefit of 24/7 chatbot support?
Round-the-clock support reduces wait times for simple requests and boosts student satisfaction. Human teams are freed up for complex issues, making service more efficient and improving retention.
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