mkt4edu Blog | Gustavo Goncalves (2)

Lead loss in the enrollment funnel in 3D: failing stages, a funnel leaking applicants and recovery through the CRM

Lead loss in the enrollment funnel: how the CRM solves it

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Gustavo Goncalves

Sep 29, 2026, 9:15:00 AM

Every educational institution knows the feeling of a good campaign with a weak result. The media...

Educational branding: how do you build a strong brand?

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Gustavo Goncalves

Sep 28, 2026, 4:30:00 PM

Every educational institution already has a brand, even if it has never stopped to think about it....

Dropout in higher education in 3D: a lone student with a clock, WhatsApp support with AI and a graduation at the end

Dropout in higher education: why does it happen?

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Gustavo Goncalves

Sep 28, 2026, 9:15:00 AM

Dropout in higher education has stopped being an isolated pedagogical problem and become a question...

Dropout in online learning in 3D: a lone student with a clock, an advisor with chat bubbles and charts, and a graduate

Dropout in online learning: how do you raise retention?

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Gustavo Goncalves

Sep 25, 2026, 4:30:00 PM

Distance education has become the center of gravity of Brazilian higher education. In 2024, for the...

AI agent for student retention in 3D: a student on WhatsApp, an AI brain holding data and a human advisor on a call

Does an AI agent reduce student dropout?

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Gustavo Goncalves

Sep 25, 2026, 9:00:00 AM

Keeping a student enrolled costs far less than winning a new one, and even so most of the effort at...

AI in educational management in 3D: an AI robot, a contact funnel, a metrics dashboard, a school building and a manager

AI in educational management: what remains human work?

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Gustavo Goncalves

Sep 23, 2026, 9:00:02 AM

Every educational institution that adopted AI and a CRM in recent years went through the same...

Online student recruitment in 3D with a map of Brazil, search and WhatsApp channels, a lead funnel and a confirmed enrollment

Online student recruitment: strategies that enroll

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Renan Andrade

Sep 21, 2026, 4:30:01 PM

For the first time on record, distance learning overtook on-campus education in Brazil and reached...

CRM training in a 3D scene: a team in a learning session, an indicators dashboard and the team operating the system

CRM training: how to get the team to actually use it

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Renan Andrade

Sep 18, 2026, 4:30:00 PM

There is a kind of project that ends well and fails anyway. The schedule was met, the integrations...

GITEX AI LATAM 2027 in 3D: wind turbines and a solar panel linked to data centers, a globe and the São Paulo skyline

GITEX AI LATAM 2027: how energy stalls AI in Brazil

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Gustavo Goncalves

Sep 18, 2026, 1:14:54 PM

Content in partnership with GITEX AI LATAM and mkt4edu. In March 2027, São Paulo hosts the first...

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Lead loss in the enrollment funnel: how the CRM solves it

Educational branding: how do you build a strong brand?

Dropout in higher education: why does it happen?

Dropout in online learning: how do you raise retention?

Does an AI agent reduce student dropout?

AI in educational management: what remains human work?

Online student recruitment: strategies that enroll

CRM training: how to get the team to actually use it

GITEX AI LATAM 2027: how energy stalls AI in Brazil

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