mkt4edu Blog | Gustavo Goncalves (3)

Admissions campaigns in a 3D scene: an ad reviewed against a checklist and the CDC, CONAR and MEC seals

Admissions campaigns: what a college can claim

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Renan Andrade

Sep 18, 2026, 9:30:01 AM

An educational institution's ad is communication and a document at the same time. What is written...

Chatbots in education in a 3D scene: speech bubble, graduation cap, AI agent and an enrollment record card

Chatbots in education: what changed with AI agents?

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Gustavo Goncalves

Sep 16, 2026, 10:52:37 AM

In 2020, mkt4edu knocked on the digital door of the 500 largest higher education institutions...

Education CRM implementation in 3D: applicant-to-alumnus journey, integrations and a data dashboard

Education CRM implementation: the project phases

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Renan Andrade

Sep 16, 2026, 9:00:00 AM

There is a difference between buying a CRM and having a CRM that works. The first takes one...

Educational marketing agency in 3D: checklist, scales comparing proposals and a handshake over a contract

Educational marketing agency: how to choose one

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Renan Andrade

Sep 16, 2026, 9:00:00 AM

Choosing an educational marketing agency is hard because almost all of them say the same thing. The...

Student recruitment calendar in 3D with entrance exam, Enem and transfer windows and an enrollment funnel

Student Recruitment Calendar: Strategies and Actions

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Renan Andrade

Sep 15, 2026, 4:15:01 PM

Brazil closed 2024 with 10.2 million higher education enrollments, and 79.8% of them are in the...

Pink 3D Flow with a neural network, alerts, and data to prevent student dropout in higher education.

AI to predict student dropout: is it possible to act beforehand?

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Gustavo Goncalves

Sep 11, 2026, 10:32:28 AM

Every dropout has a backstory. The student stops attending classes for a few weeks, stops turning...

University dropout in 3D: a glass student leaving, content cards in the middle and a full class with a graduation cap

University dropout: 7 content marketing ideas

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Gustavo Goncalves

Sep 8, 2026, 10:48:19 AM

We often talk about the importance of not only attracting students, but also of using their buying...

Outbound marketing 3D scene with platform tiles, a media console and rising pink bar chart

Outbound marketing for schools: what the data shows

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Gustavo Goncalves

Sep 7, 2026, 10:47:19 AM

Outbound marketing remains a valid strategy for educational institutions, and it works best as a...

Educational marketing 3D scene with a single CRM record card, an AI assistant and a graduation cap

Educational marketing: how to unite marketing and sales

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Gustavo Goncalves

Sep 7, 2026, 10:34:38 AM

There was a time when few institutions dominated the education market in Brazil. Available seats...

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Admissions campaigns: what a college can claim

Chatbots in education: what changed with AI agents?

Education CRM implementation: the project phases

Educational marketing agency: how to choose one

Student Recruitment Calendar: Strategies and Actions

AI to predict student dropout: is it possible to act beforehand?

University dropout: 7 content marketing ideas

Outbound marketing for schools: what the data shows

Educational marketing: how to unite marketing and sales

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