Get to know the best web design and user experience practices for educational institution websites to consolidate digital marketing strategies.
Concerning a user or student's experience when browsing the website of a university is no longer seen as a difference, it is practically an obligation. Improve visibility of the brand, attract more visitors and increase your conversions with today's article.
Discover what today's article has in store for you:
The importance of UX for higher education websites
When developing a new website, user experience must be a priority so that navigation is pleasant and differentiated, allowing the user to continue interacting with the educational institution.
By focusing on your customer, UX will make your users and students always feel good. Naturally, by integrating user experience into your business, your students will feel more receptive,disseminating your positive moments with the brand to the people around you.
It is worth highlighting that user experience and web design must go hand in hand so that the educational institution's website is successful.
What are the essential UX and Web design practices to apply to a website?
So far, we've talked about the importance of using UX and web design for a business. To make things easier, we will mention some attitudes that are essential to be applied immediately.
1. Responsiveness first
With the rise of smartphones since 2015, Internet access via mobile devices surpassed the desktop. That's why it has become mandatory that your website is adapted to work correctly on smaller screens. It is through responsiveness that the user experience will be ideal on mobile devices.Furthermore, the world's main search engine, Google, is also influenced when searching – being compatible with smartphones and tablets has a positive impact on positioning factors in Google searches.
Based on the growth rates of access via smartphones, the term mobile first, with web projects initially developed for mobile devices and later, with adaptations for desktop and other platforms. In 2018, Google announced that indexing and ranking in searches would give priority to mobile-first sites.
Through a team of experts in the theme, it will be possible to transform your educational institution's website responsive, optimized and ready to convert.
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2. Minimalist and functional design
Thinking strategically about the harmony of colors, fonts and organization of information and page responsiveness will directly contribute to improving the perception of value of a product or service.
The simpler, more direct and faster the website navigation, the less user frustration will be. Therefore, data such as contact, search field, social media buttons must be easily accessible.
Today, there are online tools available to analyze the content of a web page and generate suggestions to improve navigation usability. O Page Speed Insights from Google is a free alternative that presents a series of changes that can be made to improve the website's UX. In the paid version, one of the most famous tools in the marketing universe is Lucky Orange, which creates a heat map of your website and allows you to observe your user's behavior in real time.
3. Clarity of information
Offering clear and direct language will keep visitors engaged, without creating confusion during navigation. It is worth highlighting that clear language goes beyond the content. The distribution of visual elements in the page layout must be objective so that the visitor understands what actions are available to them on the website.
4. Pay attention to CTAs
The call to action or CTA can be understood as a message, a link or button that directs the user to make a navigation decision, facilitating or indicating to the user what can be done.
Don’t forget to use call to actions aimed at subscribing to newsletters from the educational institution or subscribing to exclusive content. This is a way to capture user data for future conversions.
Now that you understand the best ways and practices to improve the UX and Website of an educational institution, put them into practice immediately by contacting professionals who specialize in educational branding.