mkt4edu Blog | Educational Marketing (6)

Marketing team reviewing engagement data to reduce student dropout at a higher education institution.

How to reduce student dropout using content and AI?

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Gustavo Goncalves

Mar 11, 2024, 11:43:06 AM

After all the work of attracting a person to your institution, sparking interest in your courses...

Chatbot in lead retention with chat bubbles, a phone, an AI agent and a funnel flowing into the CRM

Chatbot in lead retention: what changes in enrollment?

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Gustavo Goncalves

Mar 1, 2024, 9:00:00 AM

Every recruitment manager knows the scene: the campaign delivers volume, the form fills up, and a...

Paid advertising scene: billboard, megaphone, targeting dial, rising bar chart and a funnel dropping an enrollment card

Paid advertising: how to use it to attract students

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Gustavo Goncalves

Feb 27, 2024, 5:00:00 PM

In times of justified popularity for content marketing strategies, there are those who forget the...

Student retention in higher education: dashboard with alert, hand holding a student in a sphere, steps to a cap

Student retention in higher education: tech or empathy?

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Gustavo Goncalves

Feb 21, 2024, 2:10:34 PM

The 2024 Higher Education Census released by Inep, Brazil's National Institute for Educational...

WhatsApp marketing scene: a phone with chat bubbles, four category cards with coins, an AI assistant and a rising chart

How to do WhatsApp marketing at your institution?

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Gustavo Goncalves

Jan 26, 2024, 2:53:30 PM

Distance learning institutions have become increasingly popular. Currently, they are one of the...

Student retention on social media in 3D feed cards, a panel with a falling graph and chat bubbles

Student retention on social media: how to act in time?

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Renan Andrade

Jan 19, 2024, 1:06:51 PM

Every educational institution knows the cost of a seat that empties halfway through the term. The...

Organic traffic in a 3D scene with a search bar, rising pink steps and visitors arriving at a website card

Organic traffic for colleges: how to grow it with SEO?

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Renan Andrade

Dec 15, 2023, 1:02:58 PM

The dispute for applicants starts long before the application form. It starts in search, when...

SEO and SEM side by side: stacked content with a magnifier and a sprout, and a bid paddle with a stopwatch

SEO and SEM: which recruits more students in the AI era?

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Renan Andrade

Dec 13, 2023, 2:09:02 PM

Every year, hundreds of higher education institutions (HEI) repeat the same dispute, with the same...

Digital marketing strategies in a 3D scene: school, campaign calendar, phone and seats being filled

Digital marketing strategies: do they fill seats in a school?

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Gustavo Goncalves

Nov 22, 2023, 2:42:07 PM

Every private school opens the academic year with the same arithmetic on the table: how many new...

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How to reduce student dropout using content and AI?

Chatbot in lead retention: what changes in enrollment?

Paid advertising: how to use it to attract students

Student retention in higher education: tech or empathy?

How to do WhatsApp marketing at your institution?

Student retention on social media: how to act in time?

Organic traffic for colleges: how to grow it with SEO?

SEO and SEM: which recruits more students in the AI era?

Digital marketing strategies: do they fill seats in a school?

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