Attracting students to private schools has become increasingly difficult. Mergers and acquisitions create strong educational groups with a high capacity to invest in marketing actions for private schools, making competitiveness difficult for those who still maintain their roots or are part of a smaller educational group.
Using an Educational CRM no longer makes a big difference in contacting leads and students, highlighting the need for drastic changes in the way you communicate with your future and current students.
Do you want to know what these changes are and how to attract more students with educational digital marketing?
The importance of experience
Every year, thousands of parents and students begin the search for the perfect school. And how do you ensure that yours is the chosen one? Offering a unique experience relationship with your brand, of course!
User experience is the result of all the interactions they have with your school, ranging from the first contact to the last day of their relationship with the brand. It affects the behavior of these people, awakens emotions and generates consequences, such as loyalty.
As you deal with students' parents, you need to delight both audiences, students and guardians, by developing strategies for attracting students that establish this connection with them.
And you need to hurry! According to Gartner, still in 2018 around 50% of organizations will start investing more in innovation in the customer experience. This involves making institutional communication omnichannel, developing technologies for self-service and using data analysis to personalize experiences.
Now that you know the importance of promoting a unique experience for your audience, let’s get your hands dirty?
Marketing actions for private schools
There are dozens of educational digital marketing strategies that you can use to attract students in private schools. We select those that bring the greatest return and can be put into practice quickly, especially if you have specialized educational marketing consultancy.
Inbound marketing in education
The first educational digital marketing strategy to attract students in private schools is inbound marketing. This is because the public is tired of intrusive marketing strategies, which interrupt the purchasing journey by offering products and services before they are ready to make a decision.
Implement the inbound marketing in education It means attracting your audience with the greatest asset your private school has: knowledge. Inbound marketing uses the production of useful and relevant content for the public in order to attract them to digital channels and thus generate traffic to your educational institution's website.
Here, having truly omnichannel communication, that is, with all of your school's communication channels integrated into a single intelligence center (BI), makes all the difference.
Your marketing and sales team will be able to follow the entire trajectory of any lead, prospect and student at your institution and develop personalized forms of communication, based on what your audience really wants and needs.
- CRO – Conversion Rate Optimization: what it is and how it works;
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- Build a successful digital marketing strategy for your Educational institution!
Inbound sales came to replace the mechanical use of educational CRM and transform the data you have into sales intelligence. In inbound sales, inbound marketing strategies are used to attract, delight and convert leads into customers, attracting more students to your school.
The central idea is to stop shooting everywhere and see who buys the idea of your institution and start talking only with those who are really interested and could become a student at the school.
This change in focus allows you to reduce marketing and sales efforts, make the enrollment process more assertive and even reduce marketing costs so that your educational institution becomes more profitable.
The world is turning mobile. Second industry research of telephony and information technology, 61% of Brazilians aged 10 or over already have access to the internet through smartphones. Of these, 43% only use their cell phone to access online content.
Along with this, we have the extensive use of social networks by an increasingly younger and more connected audience, who carry applications such as Facebook, Twitter, Instagram, Snapchat, YouTube, WhatsApp and Messenger, for example.
If you really want to develop student recruitment strategies With digital marketing, you should consider mobile as your first option. Both in your brand's online presence and the biggest conversion point of any educational institution: your private school's website.
Having a responsive website, with an attractive design and information that is easy to find for anyone carrying a 4.7-inch screen, on average, is essential for you to have an excellent mobile marketing strategy for private schools.
Knowing how to segment communication channels, identifying which ones are most relevant to your audience, also contributes to greater assertiveness in your educational digital marketing strategies.
Educational marketing consultancy
To further increase the effectiveness of your educational digital marketing actions, consider having a educational marketing consultancy as a partner.
A team specialized in attracting students and up to date with the latest digital marketing technologies can bring the difference you are looking for to fill your classrooms.
Do you think this could be costly for your private school? Here at 4RevOps we have the ideal solution for all types and sizes of educational institutions: from elementary schools to large educational groups, including language schools, technical schools and, of course, universities.