Do you know how SEO for YouTube works? It is not enough to produce audiovisual content, deeper preparation that goes beyond what you have to offer in your videos is the key to engaging your followers.
In this post, you can find 9 tips on how to improve YouTube SEO for your channel.
What you will see in this post:
Understanding SEO for YouTube;
9 tips for producing relevant audiovisual content for your audience;
- Use keywords to define your themes;
- Use the right keyword when uploading;
- Use simple and creative titles;
- Give a clear and informative description of your videos
- Use custom tags on your videos;
- Don't forget to include cards.
- Be sure to subtitle your videos;
- Organize seu canal com playlists;
- Always keep an eye on YouTube Analytics.
Good reading!
Understanding SEO for Youtube
Firstly, we have to better understand how YouTube SEO works and what its main purpose is. SEO (Search Engine Optimization) will allow your content to be found more easily by your target audience, whether through keywords or tags.
It is also worth remembering that, unlike other social networks, YouTube has a much greater longevity for its content and, as it is, above all, a search engine, it allows your videos to still bring results even after years of publication. your original post.
However, when publishing videos on YouTube, the platform itself is not able to direct this content to its target audience. Therefore, you need to pay attention to the YouTube algorithm and know how to use it to your advantage, to make sure that your videos are reaching the right people.
Therefore, we must rely on the use of very specific metadata to generate more adherence to our videos in relation to the target audience.
Titles, descriptions and tags, for example, are essential elements for optimizing SEO of your videos, as well as using keywords that are relevant to the type of content you are creating.
For this reason, an SEO strategy for the platform must be very well thought out, as the objective is for the content to be properly optimized on the platform and for a search for related topics to return your video to as many users as possible.
9 tips for producing audiovisual content relevant to your audience
Now that you know how a good SEO strategy can make a difference when publishing your videos on YouTube, check out 10 tips below on how to produce content that best suits your audience and objectives:
1. Use keywords to define your themes
To get off to a good start, first, you must pay attention to the theme of your video, as it is through a theme relevant to your audience that your content can be more easily found.
So, make keyword research that is relevant to the niche you target your content. The more relevant your theme's keyword is to your audience, the better your performance will be when users search on the site.
2. Use the right keyword when uploading
When uploading your video to the platform, don't forget to rename the file with the most relevant keyword for your content. This will allow the YouTube algorithm to better understand the content you are placing on the site and target it better.
However, remember that the keyword must be written in lower case, properly separated by a hyphen (if there is more than one term), without accents or special characters.
To illustrate better, imagine that we are going to upload a video about how to implement SEO strategies. Knowing this, we should use this keyword with the file format, for example, AVI. Thus, the file must be named as follows: how-to-implement-seo-strategies.avi
3. Use simple and creative titles
A good title for your video must be one that arouses the attention and, above all, the curiosity of users. So, be careful to create titles that are creative and encourage people to click on your videos.
However, some more “mechanical” practices can also help your content perform better on the platform.
For example, limit your titles to 70 characters so they don't get cut off, and consider using keywords in the title as well. And remember, the further to the left, that is, at the beginning of the title, your keyword is, the better!
SEE TOO:
- How marketing works on cell phone apps;
- Top Internet Selling Techniques Using Youtube;
- How to create a YouTube channel: a guide on how to do well.
4. Give a clear and informative description of your videos
The description of your videos should never be left aside, whether for small or large channels. They are a great way for users to get information about the video and the type of content they are watching, as well as find out more about your YouTube channel.
To create a good description for your videos, it is important to pay attention to some practices that can make your text more relevant to users.
Firstly, when writing your description, assume that the user has never visited your channel before. Therefore, it must be quick and easy to read, but you must still keep it well structured.
Therefore, divide your description into cohesive blocks of information, no busy or long texts. Also make sure that the text is well written, without spelling or typing errors.
Other practices that can help a lot in building your description are:
- Distribute keywords in the first paragraphs of your description.
- Provide a list of links to other videos on your channel that are related to the topic.
- Please edit the video to make navigation easier.
5. Use custom tags on your videos
Tags are like bookmarks or labels for your videos, which allow for more efficient categorization of your content on YouTube. Through them, it becomes easier for users to find your channel and videos through the site's search engine.
Therefore, don't hesitate to use tags that are relevant to the content you are creating, whether they are more comprehensive or aimed at a specific niche, be sure to include them in your videos.
6. Don't forget to include cards
Your cards are a very useful resource for increasing viewer engagement with other content on your channel.
Through them, you can make short calls and link to other of your videos, increasing the time users spend on your channel and promoting your brand even more.
7. Be sure to subtitle your videos
Having subtitled videos can increase the reach of your content considerably, as this device makes your videos more accessible to users who have hearing impairments. Furthermore, the possibility of legendary Your videos in other languages can also further expand your reach and impact.
8. Organize seu canal com playlists
From the moment your channel starts to have a lot of content available, it is very important that it is properly organized. And that's where playlists come in!
Create playlists on specific themes from your videos and make them available to users, this being a practical and comfortable way for them to browse your content.
9. Always keep an eye on Youtube Analytics
Always monitor your results, this is essential for any SEO strategy. It is through the analysis of this data that you can have a more assertive perception of what works well on your channel and what is not achieving good performance.
It is a valuable tool so that you can better plan your future content, as well as gain insights into how to increase the reach of your channel.
Summary: A good YouTube SEO strategy can be the key to your content increasing its reach and your channel growing. Therefore, some practices are essential for the performance of your videos to be the best possible.
Now that you know how to improve the performance of your videos through good SEO practices for YouTube, check out the main sales techniques on the internet using the same platform in our other article.
Portugal