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SEO checklist for educational institutions: what cannot be missed

Gustavo Goncalves
Gustavo Goncalves

Dec 25, 2023

What are the SEO rules for educational institutions for your website or blog? Educational institutions already follow? In addition to factors more related to the quality and relevance of the content, it is necessary to observe other more technical issues to improve the institution's positioning on search engines.

SEO is the acronym for search engine optimization, which would be search engine optimization. And this is nothing more than the adoption of strategies that contribute to increasing the number of visitors to the address of the educational institution on the Internet. Something that helps make the institution better known and contributes to growth in enrollment.

There are a variety of SEO rules to follow, and to make it easier for you, we made this checklist with those that cannot be missed on your educational institution's website/blog. 

Check out!

Here's what you can expect to find in this publication:

Read on for valuable insights!

Friendly URL

Let's start our checklist of SEO for educational institutions highlighting that it is necessary to ensure that website pages or blog posts must have a friendly URL.

What your educational institution You need to make sure that the URL is attractive to Google (which is the main search engine) and also to those who access the address. The most interesting thing is that this URL is a clear indication of the subject covered on that page or post. This even helps to attract the attention of those who see the URL.

To do so, it is necessary to observe what we call information architecture to follow the SEO rules for educational institutions. Ideally, the URL should be short and not contain symbols or numbers, which is what can happen when your educational institution does not pay due attention to this point.

Example of unfriendly URL:

blognameeducational institution.com/index.aspx?id=97688743
Friendly URL example: blognameeducational institution.com/study-with-us

Keywords in the URL

As you may already know, the website content /blog must also be optimized for SEO following rules that include the use of keywords. In general, the keyword (which can be a phrase) is the one that presents the main idea of ​​the text, such as SEO for educational institutions for this post you are reading now.

It is very interesting that the main keyword chosen for certain content is also present in its URL. This helps to make it friendly and favors the ranking on Google.

Canonical URL

The canonical URL is the solution to duplicate content, which is more common than you might think. Content like this is not necessarily a copy of your blog post.educational institution, for example, on another website.

Blogging fun educationalinstitution.com and www.blognameeducationalinstitution.com are examples of duplicates that lead to the institution's blog and deserve to be observed.

Duplicate content is frowned upon by search engines like Google, which can harm your ranking.educational institution. Therefore, it is important to follow this SEO tip for educational institutions, include the tag canonical on pages that are or may be duplicated and avoid factors that harm the institution's website and blog.


Title tag

In addition to the content itself, the title tags are of decisive importance in guaranteeing a good SEO optimization for educational institutions.

A title tag or title tag is an "HTML element that specifies the title of an internet page", that is, they result in the clickable title that appears on Google pages when a search is performed. And just like the URL, the title tag should give you a clear idea of ​​the content on that page.

It is important to note that the title tag must be unique and may contain a keyword. It is also interesting to maintain a pattern, which can be done by defining a fixed part that is repeated on other pages, added with exclusive elements.


your educational institution.com/contact and its educational institution.com/forms-of-admission

To meet SEO best practices for educational institutions, it is also important to note that the title tag cannot be too long. Otherwise, it will not appear complete on the search engine results page, which may reduce the interest of those who read it. Currently, the display limit is 70 characters.

Meta description

When a person performs a Google search, what appears on the results page below the title tag and the text that is called meta description

This description serves precisely to complement the URL and title tag and provide a little more comprehensive information about certain content. Therefore, every page and every blog post should have a meta description of its own and original, that contains the relevant keyword and that is useful for the reader.

You may be asking yourself: "If we already have other elements that indicate what is covered on the page, why do we need one more?". Let's look at an example so that you better understand the importance of this tip. SEO for educational institutions.

On your educational blog, there is excellent content entitled "Tips for studying for the Enem". As you can imagine, several other educational institutions can develop similar content that even has the same title.

Following the SEO rules in the text and on the blog contributes to your educational institution being next to those that occupy the highest parts of the ranking with this post, that is, next to those that appear in the first places on the results page do Google.

When the student who did the research looks at the page and sees the same or very similar titles, they need to choose the one they want to read and this decision can be made based on the available description. Thus, a meta description well-designed can be a decisive factor in guaranteeing access to your blog.educational institution.

SEO checklist

Alt text

It's interesting that your blog posts educational institutions have different formats, such as infographics or videos. And it is positive that the written content is accompanied by a complementary image. In all these cases, the all text or alt text emerges as a necessary SEO element.

Search engines like Google are not able to "see" any type of image and, to identify them, they read the text that accompanies them. The content of this text works like SEO for images and, therefore, must include the relevant keyword, in addition to describing it simply and in a few words.

A all textIt's another SEO practice for educational institutions that favors content ranking, but that's not all. The strategy can also be useful when the image does not load correctly due to a poor internet connection. In this case, it is the alternative text that allows the reader of your blog to have information about that image and not be so hampered in your reading.

Did you like the post? Read SEO indicators that your university must monitor!

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Technologies we use

The world changes all the time and technology is no different! Here at Mkt4Edu, technology is in our DNA, we work with many different softwares to make the whole process of automation and artificial intelligence work more efficiently and achieve more results.

Here, new softwares are tested all the time. Modern tools and new functionalities are tested all the time, there were already more than 200 tests so you can have the best result in your institution.

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