Paying attention to the user experience when browsing the educational institution's website can improve your visibility in the digital universe, as well as attract more visitors and consequently, capture more leads for the increased conversions.
When investing in user experience, several benefits are identified for the success of a business. In today's article, we will talk about how UX and design thinking can impact the increase in student enrollment and how practices help in building a valuable brand.
Optimizing the educational institution’s website
Optimizing the educational institution’s website
Meeting the needs of website visitors through problem solving is the central premise of design thinking. Therefore, harmonizing design elements is part of a good educational marketing strategy that will help with brand perception among the target audience or students of an educational institution.
In addition to highlighting the positioning of a brand as a reference on the topic, optimizing a website contributes to attracting and attracting new registrations; the creation of a reliable environment for students and easier and more agile communication between those who use the tool.
To optimize the website professionally and quickly, there are specialists on the market for attracting and retaining students – focused on building valuable brands through educational branding.
See now the advantages of website optimization made by specialists:
1. Harmony of graphic elements
All digital pieces of educational institutions were presented in a harmonious way to increase brand awareness on social networks, landing pages, email marketing and websites.
2. Website conversion growth
With the optimized platform, information will load faster and the layout will be clearer and more objective, allowing the user to spend longer browsing between pages.
SEE TOO:
- How to create a page layout simple and objective by Figma;
- Web design and UX best practices for educational institutions;
- User experience and web design for your educational institution.
3. More possibilities for conversion and engagement
By creating optimized landing pages for each course or product, it is possible to multiply results. Furthermore, results-focused web design increases engagement on social media, driving more visitors to the website.4. Mobile first
Responsiveness is mandatory considering that internet access via mobile devices has surpassed desktop access. Furthermore, with the mobile friendly website, there is an improvement in the position of pages in Google search results.
5. Speed and value perception
With optimization practices, the website and conversion pages become lighter and easier to load on all access devices. Contributing in this way, to the growing number of visits and the perception of value of the products.
With the rise of daily access to the internet, having a website strategically optimized for search engines and user experience directly impacts your business's conversions. Be sure to evaluate your website with educational branding experts who can elevate your business and propose innovative solutions for student retention and loyalty.
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