Paying attention to the user experience when browsing the educational institution's website can improve your visibility in the digital universe, as well as attract more visitors and consequently, capture more leads for the increased conversions.
When investing in user experience, several benefits are identified for the success of a business. In today's article, we will talk about how UX and design thinking can impact the increase in student enrollment and how practices help in building a valuable brand.
Optimizing the educational institution’s website
Optimizing the educational institution’s website
Meeting the needs of website visitors through problem solving is the central premise of design thinking. Therefore, harmonizing design elements is part of a good educational marketing strategy that will help with brand perception among the target audience or students of an educational institution.
In addition to highlighting the positioning of a brand as a reference on the topic, optimizing a website contributes to attracting and attracting new registrations; the creation of a reliable environment for students and easier and more agile communication between those who use the tool.
To optimize the website professionally and quickly, there are specialists on the market for attracting and retaining students – focused on building valuable brands through educational branding.
Digital accessibility is another crucial aspect of user experience. Ensuring that a website is navigable by people with different abilities, including those with visual or motor disabilities, broadens an institution’s reach and demonstrates a commitment to inclusion.
Practices such as appropriate use of contrasts, alternative text on images, and keyboard navigation are essential to making a website accessible to everyone.
See now the advantages of website optimization made by specialists:
1. Harmony of graphic elements
All digital pieces of educational institutions were presented in a harmonious way to increase brand awareness on social networks, landing pages, email marketing and websites.
Consistency in the educational institution’s visual identity across all digital touchpoints reinforces brand recognition and conveys professionalism.
Elements such as color palette, typography, and image style should be consistent across social media, emails, landing pages, and the website itself, creating a cohesive and trustworthy experience for potential students.
2. Website conversion growth
With the optimized platform, information will load faster and the layout will be clearer and more objective, allowing the user to spend longer browsing between pages.
SEE TOO:
- How to create a page layout simple and objective by Figma;
- Web design and UX best practices for educational institutions;
- User experience and web design for your educational institution.
3. More possibilities for conversion and engagement
By creating optimized landing pages for each course or product, it is possible to multiply results. Furthermore, results-focused web design increases engagement on social media, driving more visitors to the website.
By A/B testing key website elements like calls to action (CTAs), forms, and page layouts, you can identify which versions drive the most engagement and conversions.
This data-driven approach enables ongoing optimization, aligning your site with user preferences and behaviors, which is essential for increasing enrollment.
4. Mobile first
Responsiveness is mandatory considering that internet access via mobile devices has surpassed desktop access. Furthermore, with the mobile friendly website, there is an improvement in the position of pages in Google search results.
In addition to ensuring that the website is responsive, it is essential to adopt a mobile-first approach to web development. This strategy prioritizes the user experience on mobile devices from the beginning of the design process, ensuring fluid and efficient navigation on smaller screens.
With the continued growth of internet access via smartphones, Google has started to consider the mobile version of websites as the main one for indexing and ranking, making mobile-first essential to improve visibility and enrollment capture.
Caption: User experience can be the deciding factor when it comes to converting visitors into enrollments for your educational institution.
5. Speed and value perception
With optimization practices, the website and conversion pages become lighter and easier to load on all access devices. Contributing in this way, to the growing number of visits and the perception of value of the products.
With the rise of daily access to the internet, having a website strategically optimized for search engines and user experience directly impacts your business's conversions. Be sure to evaluate your website with educational branding experts who can elevate your business and propose innovative solutions for student retention and loyalty.
Page loading speed is a critical factor in visitor retention and enrollment conversion. Websites that load quickly provide a better user experience, reducing bounce rates and increasing dwell time.
Tools like Google PageSpeed Insights can be used to identify and correct issues that affect website performance, contributing to a positive perception of the institution and its courses.
Summary: Investing in user experience and design thinking on the institution's website strengthens the brand, improves Google ranking, boosts engagement, and increases enrollments. Elements such as responsiveness, speed, visual identity, and A/B testing are key to attracting, retaining visitors, and converting traffic into new students.
How UX and design thinking help your institution enroll more students
Why is user experience essential for attracting students?
It improves site navigation, strengthens brand perception, and turns visitors into enrolled students. A well-designed website builds trust and removes friction during the user journey.
How does design thinking support effective website building?
Design thinking focuses on solving user problems with practical and aesthetic solutions. It guides the creation of experiences that truly meet the needs of prospective students.
Why is visual harmony important in educational marketing?
Consistent branding across websites, social media, and emails boosts professionalism, reinforces your brand, and enhances the overall experience for prospective students.
What is mobile-first and why should it be used?
Mobile-first means designing your site for mobile devices from the start. As smartphones lead web access, this approach ensures better usability and helps improve Google rankings.
How do A/B tests help increase student conversions?
They compare different versions of key elements (like CTAs or layouts) to see which performs best. This data-driven method allows ongoing improvements to boost site performance.
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