With more than 1 billion members worldwide, LinkedIn is the leading professional network for business and careers. Launched in 2003, the platform brings together features for individuals and companies, with a focus on credibility, relationships, and opportunities.
Small, medium and large companies are on Linkedln, and this not only to publicize their recruitment processes or achievements, but also to mark the greatness and authority of the business in the digital territory.
Therefore, your company must also be on the network! And to help you in this endeavor, today we've organized a step-by-step guide so that you can build an impeccable profile of your company, from knowing how to register your company on Linkedln to starting to structure your strategy in the digital market.
Before the step by step, a quick expectation check: on LinkedIn, companies build a Page (not a personal style “profile”). The more complete it is, the better it tends to perform, and one simple data point helps prioritize the basics: Pages with complete information get 30% more weekly views.
How to create a company Page on LinkedIn
For companies, LinkedIn works as a Page linked to a personal account, not as an individual profile. A complete Page tends to perform better, and one data point reinforces the basics: Pages with complete information receive 30% more views per week. After creating the company account, define the target, involve employees, and produce rich content, using native resources such as a call to action button, forms, and analytics to turn interest into action. Consistency and the right connections help build presence, reputation, and authority.
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Create the company account and fill in name, industry, company size, LinkedIn URL, logo, slogan, and website.
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Set admins and access levels, keeping at least two people responsible, and choose keywords.
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Define the target, network, and use chat to stay in touch and create conversations.
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Encourage employee participation and drive interactions on posts.
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Produce relevant content and diversify formats, using a call to action button, forms, and analytics.
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What you will see in today’s content
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Why LinkedIn is relevant for business and careers.
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Why companies should have a presence on the network and the focus on authority and communication.
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The difference between a company Page and a personal “profile”, and the impact of having complete information.
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Four reasons to start a Page: brand awareness, more qualified leads, job openings, and company reputation.
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How to create the company account linked to a personal account and add admins.
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Which information to add to the Page, including logo, slogan, and keywords.
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How to define the target, invite people, and use chat for networking.
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How employees can strengthen the Page and how interactions influence the algorithm.
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How to produce rich content and use native resources such as a call to action button, forms, and analytics, with consistency.
Come on?
Your company needs to be on Linkedln!
Still don't know why it's important for your company to be on Linkedln? We answer you: to have authority and assertive communication! But what does it mean? For the digital medium, it means everything!
With authority, you are recognized for demonstrating knowledge and speaking categorically about your product or industry. Therefore, it is your company page that people turn to when they are in doubt about the subject.
Communication is the key to everything. With efficient communication on Linkedln, you can reach more leads and expand your audience, an important aspect for the company's growth.
If you still haven't opened the Linkedln page to create an account, see 4 reasons for you to start your page!
- Brand Awareness (brand knowledge);
- More qualified leads;
- Make vacancies available;
- Build your business reputation in the digital environment.
Want to know how to make a good profile on Linkedln? Check out the step-by-step below!
Step by step on how to create a successful profile on the network
To help you join this endeavor, we separate 5 essential steps to start creating, structuring and posting in your Linkedln network to be successful.
Check it out below, and at the end, leave in the comments of this post what you thought of the tips!
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Get started by creating your business account
How to create a company profile on Linkedln? Remember that to create the business profile, it will be linked to your personal account. In the future, you can add other administrators.
Then follow the steps below:
- Visit this link and choose the category of your company (company, showcase page or educational institution);
- Add name, industry, company size, Linkedln URL, logo, tagline and your company website;
- Check the entered data and preview your profile;
- Define your Page admins and their permission levels, keeping at least two responsible people to prevent access issues and ensure day to day continuity.
- Choose the keywords that will be linked to the company and/or service provided.
Thus, your business Linkedln is created! And now another step begins: the internal organization to start developing content and creating connections.
Define the target to be achieved
Do you already know which profile to reach? Great, then look for people in the industry and invite them to connect with your company page. Linkedln is a form of digital networking, so the more people in your network, the better!
For example, if you own an advertising agency, your audience will not necessarily be advertisers, but managers, CEOs and people related to business administration. Start by focusing on the general, then narrow it down to get more and more qualified leads.
Golden tip: the Linkedln chat is an excellent tool to keep in touch and create interesting conversations with your target. Use this to your advantage, especially if your business is digital.
Count on the participation of your employees
On Linkedln, people who work at your company can make this visible on their profiles, so encourage your employees! They can organically bring more leads and visitors to the page (which are always very welcome).
When posting content, interactions are also very important for the platform's algorithm to understand that this post is interesting and may be cool for other users, following the best practices of the platform.
Produce rich content to attract your audience
Just like any other social network in the world, on Linkedln, your audience needs relevant and interesting content, which can be about your company or content related to the market in general.
So, focus your efforts on producing quality posts, exploring the platform's tools and diversifying the type of content available to engage and better understand what best reaches your audience.
To turn traffic into outcomes, use Page native features that shorten the path from interest to action: a call to action button, lead forms, and analytics. LinkedIn highlights the value of a customizable CTA button and in Page lead capture, which helps people take the next step without relying only on the feed. customizable call-to-action button.
Image: LinkedIn is a key channel to strengthen your company’s digital presence and authority.
Take advantage of the best Linkedln has for your company!
After understanding the importance and knowing how to start building your company's Linkedln, it's time to start including the network in your content planning. With the right connections, you can start reaching your ideal audience and reach them organically.
It may take some time to reach the size and authority you want, but like any other social network, you have to keep in mind that Linkedln needs constancy, so take this implementation seriously.
Speaking of which, have you been organizing your strategy to be as assertive as possible? We have content that can be an excellent read for you. Check out our post: Tips for putting together a perfect social media plan and optimize your networks efficiently!
See you later.
Frequently asked questions about LinkedIn for companies
What is LinkedIn and what is the network’s focus?
LinkedIn is a professional social network focused on business and careers, with an emphasis on reputation, relationships, and opportunities.
Instead of a profile, what does a company create on LinkedIn?
A company creates a Page, not a personal “profile”.
Why is it important for a company to be on LinkedIn?
It is important to build authority and have assertive communication, which helps reach more leads and expand the audience.
What are the 4 reasons mentioned to start a Page?
The four reasons are brand awareness, more qualified leads, posting available jobs, and building company reputation in the digital environment.
Do more complete Pages perform better?
Yes, Pages with complete information receive 30% more views per week.
How do you create a company account on LinkedIn?
The company account is linked to a personal account, and later you can add other admins.
What should you fill in when creating the company Page?
When creating the Page, you add information such as name, industry, company size, LinkedIn URL, logo, slogan, and the company website.
Why keep at least two people as admins?
Keeping at least two people responsible helps avoid losing access and ensures continuity in day-to-day work.
How do you define the target and start networking?
Defining the target involves looking for people in the field, inviting them to connect with the Page, and starting broad before narrowing down to reach more qualified leads.
How do employees help the company Page?
Employees can show the company on their own profiles, bring visitors and leads organically, and increase interactions, which helps the algorithm understand a post is interesting.
What does it mean to produce rich content on LinkedIn?
Producing rich content means publishing relevant and interesting content about the company and the market, diversifying content types to engage and understand what works best for the audience.
Which native resources help turn traffic into results?
Native resources include a call to action button, forms, and analytics, which shorten the path between interest and action.
What is needed to grow the Page over time?
You need consistency, the right connections, and to take the implementation seriously, understanding it can take time to reach the desired size and authority.
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