With the advantages and new tools of digital marketing, it is common to wonder about the effectiveness of more traditional sales instruments in the education market, such as the use of telemarketing to attract students. Do they still work? Do you have space? Are they efficient?
Although the tendency is to invest in cheaper sales alternatives, active marketing in education can indeed be used. After all, what determines the success of a strategy is its planning for a given objective, not exclusively its execution.
With the advancement of inbound marketing, automation and artificial intelligence strategies, many institutions are wondering whether telemarketing still has a place in student recruitment. The answer is yes — as long as it is integrated into a well-defined digital journey. Nowadays, multichannel and personalization are essential, and telemarketing can play an important tactical role within this logic.
In this post, you will see why telemarketing in attracting students can indeed be part of your strategy. Check out!
Good reading!
What are the advantages of using active marketing in education?
Closer contact with consumers, diversification of direct sales channels and quick evaluation are the advantages of using telemarketing to attract students. Understand:
Closer contact with potential students
As much as we try to personalize communication in other ways, such as e-mail marketing, for example, it is in telemarketing that one of the closest interactions between company and student takes place. Conducting a pleasant and listening conversation can indeed help to sell more.
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- Does educational consultancy generate increased enrollment?
- Blog Posts: the 6 most common mistakes when publishing.
Sales channel diversification
It is important to diversify the channels of action and not bet on just one front, in order to verify the impact on attracting students and measuring the most effective ways to gain more enrollments.
In addition, telemarketing helps other sales channels, leads to the conversion of a well-qualified lead more quickly and thus helps your educational institution achieve its goals more effectively.
Caption: The Role of Telemarketing in Student Recruitment.
Quick check of results
Yes, it is possible to measure data in a call center. And the best: it is possible to evaluate the result of the strategy as it is executed.
This is done through technologies such as Leadmatch, a software that measures data from educational campaigns in real time.
Media with the best performance, regions of the city that bring the best response to your educational marketing actions, most frequently asked questions from students and other behavioral data are measured and evaluated so that you can optimize your communication actions and thereby attract more students to your institution's education.
Today, tools with integrated artificial intelligence go beyond measurement: they help predict the best times to contact, identify profiles with a higher probability of conversion and even suggest personalized approaches based on the lead's behavior.
When to use telemarketing to attract students?
Despite still being quite effective, the use of active marketing in education, especially with a focus on telemarketing, should be done as part of a larger strategy for attracting students.
It’s worth remembering that today’s leads prefer to start their purchasing journey through digital means, such as social media, landing pages or automated chats. Therefore, telemarketing works best when activated at the right time, as a conversion accelerator — and not as the first point of contact.
Telemarketing is not a channel to start a relationship. It is important that the lead has already contacted your educational institution previously and has been developing an approach through other channels, such as your institutional website or social networks, for example. Having these well qualified leads, we start the direct sales process.
As you've seen, diversifying sales channels is an effective way to increase your reach and, as a result, increase enrollments. Each channel must have a well-defined role in the strategy, with action plans, sales script, documentation and analysis of results. With this, it will be possible to use telemarketing to successfully attract students!
Want to attract more students? Check out our 3 educational marketing strategies for colleges and boost your capture! Read it now!
All about telemarketing in student recruitment
Does telemarketing still work in student recruitment?
Yes, telemarketing can still be effective in student recruitment when integrated into a broader, well-planned digital strategy. It works best as a tool to accelerate conversion once a lead is already qualified and familiar with the institution.
What are the advantages of using telemarketing in education marketing?
Telemarketing offers direct and personalized contact with prospective students, supports faster lead conversion, complements other digital channels, and allows real-time performance evaluation using tools like Leadmatch.
When should telemarketing be used in the student recruitment process?
Telemarketing should be used after a lead has interacted with your institution through digital channels, such as landing pages, social media, or chatbots. It’s most effective when used at a later stage in the buyer’s journey, not as the first point of contact.
How can telemarketing improve enrollment conversion rates?
By reaching out to well-qualified leads at the right time, telemarketing can help clarify doubts, reinforce value propositions, and provide a human touch, ultimately improving conversion rates and helping achieve enrollment targets.
Is it possible to track telemarketing results in real time?
Yes. Tools like Leadmatch and other AI-powered analytics platforms allow institutions to track telemarketing results in real time, identify high-performing strategies, and adapt communication tactics based on lead behavior.
How does telemarketing complement digital marketing in education?
While digital marketing builds awareness and generates leads, telemarketing plays a strategic role in converting those leads. It adds a personal, one-on-one communication layer that can answer questions and move the student closer to enrollment.
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