Do you know what marketing consultancy for educational institutions is for? Have you ever thought about hiring this service to improve the efficiency of your campaigns?
When someone decides to start a business, they gain from having the help of a business consultant. The same goes for anyone facing any difficulty or growth proposal in their market.
And speaking of which, Brazil is the largest higher education market in Latin America and the fifth largest in the world. In this scenario, it is not hard to assume that having specialized consultancy increases the chances of strengthening yourself against the competition and attracting students.
But how does this educational consultancy help your institution increase enrollment? And more, why should you hire this service? Continue reading the post to find out!
What you will see in the post
After all, what is educational consultancy?
There are those who still resist treating education as a business. This objection is common on the part of those who consider that "business" conveys a wrong idea of the way in which the institution views its role and presents education as a commodity. But not quite.
Thinking about it, there is no denying that, like any organization, educational institutions need to generate revenue to keep themselves and give their services. Being clear about this need is what helps to grasp and adopt strategies capable of making the business prosper.
In addition to all the knowledge related to method, teaching and management, an institution needs to count on the expertise of someone who knows how to increase its power of attraction and competitiveness.
The truth is that, in many cases, directors or deans do not have the needed knowledge for this issue. And this opens up space for educational consultancy: a specialized company that can give consultancy in specific areas or offer a complete service.
Since the Covid-19 pandemic, the education sector has undergone profound digital transformations. According to HolonIQ's "2024 Global Education Outlook" report, the digital shift in schools keeps picking up pace, with more and more weight on hybrid setups and on an experience shaped to each student. So leaning on a specialist matters more than ever, to keep up and stay in the race.
The marketing consultancy
Let's start with a relevant definition. A American Marketing Association ranking or marketing as "an activity, set of institutions and processes to create, communicate, deliver and exchange offers that have value for consumers, clients, partners and society in general".
With this in mind, we can say that more than selling, the idea of educational marketing consultancy is to add value to your educational institution's brand.
The objective is to strengthen it to help make it more attractive to the public and, so, contribute to increasing the number of enrollments.
It does not stop there. This service also extends to the adoption of strategies that favor the retention and loyalty of these students, another key issue for any institution.
SEE ALSO THESE CONTENT:
- How to attract and retain more students in a college
- The value of offline marketing in the education marketing
- How can educational marketing help your student retention
How educational marketing consultancy works
In your personal life, have you ever looked for a friend who could bring an outside perspective and their own experience to help you solve a problem?
Hiring a marketing consultancy service for educational institutions means having a qualified external view.
4RevOps is a specialist in student acquisition. And this means that we have the resources and experience needed to resolve your institution's problems and difficulties and promote improvements aimed at increasing enrollment.
Furthermore, data collection and interpretation have become even more sophisticated. According to the 2024 EDUCAUSE Analytics Landscape Study, higher education schools that lean on deep data analytics can lift a lot: how they run, what students go through, and how well the school holds up. Analytics tools draw the profile of the ideal student. They also help call behavior and tune a recruiting campaign far better.
Our work is based on carrying out a complete analysis of the current scenario of your institution and a diagnosis that points out what needs to be done. From there, our educational consultancy team works alongside yours to draw up an action plan and put it into practice.
With the use of different technologies like Tableau and LuckyOrange, we collect key data to guide the strategies to be adopted in your institution. The same goes for measuring results, always aiming to optimize the efficiency of our actions.
If you are still unaware of the importance and potential of using data to increase enrollment, we suggest reading the post Decision making in education: it’s time to trust the data!
Why hire an educational consultancy
We have just presented an overview of how our work is done. And more than that, if you take the time to access the previously suggested post and several others already published on the 4RevOps blog, you will find tips on how to use marketing and its tools to attract more students to your institution.
That said, you may be wondering why seek external help and hire an educational marketing consultancy, right?
The answer is: our experience in using tools, detecting problems, building and applying strategies has proven success.
Specialization and experience
4RevOps has a team qualified and passionate about education and technology. These are people who make us a specialized company prepared to give marketing consultancy services for educational institutions.
We have extensive experience in this sector, which allows our professionals to easily build assertive campaigns aimed at increasing enrollment.
Furthermore, we spend less time on this than your internal team would spend on the entire process, from diagnosis to measuring results and optimizing actions.
And, to improve, the aforementioned innovative technologies that we use contribute not only to the success of the consultancy, but also to cut expenses and make better use of your institution's resources.
A recent McKinsey study suggests that firms which make things personal at scale are seeing revenue climb 5 to 15 percent, and marketing money go 10 to 30 percent further. That is the case for school marketing built around the student. A specialist can put that in place sooner, and make it stick.
Caption: Student support at an educational event, illustrating consultancy actions for recruitment.
High level of customer satisfaction
Recently, we also shared here on the blog the news that the 4RevOps has an NPS of 58%. NPS is the index that measures the satisfaction of a company's customers and their consequent propensity to recommend it to third parties.
On average, the NPS for the market business to business varies between 25% and 33%. Reaching the 50% mark is an achievement only for companies that offer excellent service.
We managed to surpass this mark! And this means that the institutions that hired us attest to having reached the objective of boosting their student intake by choosing to work with us.
Measuring the NPS helps us act with more transparency and be aware that we are on the right path to help those who seek our educational consultancy.
Summary: Educational marketing consultancy brings schools more students, a stronger name, better campaigns, and more enrollments. The work is built around each school, backed by data, and run on tools like a CRM and automation. It sharpens how a school recruits, keeps students, and holds its ground in the market.
Are you interested and want to count on us to increase enrollment at your institution? Enter in contact and schedule a meeting!
How Can an Educational Marketing Consultancy Increase Your Institution’s Enrollments?
What is a marketing consultancy for educational institutions?
An educational marketing consultancy is a specialist service for schools, colleges, and universities. It builds the brand, brings new students in, and keeps the ones already there. The plans for getting and keeping students rest on data and on modern tools, so each campaign runs leaner and reads better.
Why should education be treated as a business?
A school is like any company: it needs money coming in to keep the doors open and the teaching good. Once a school sees that, it can bring in real marketing and real management. It grows, and it still does what it set out to do.
How does an educational marketing consultancy work?
The consultancy takes a full look at where the school stands now, finds what can get better, and lays out a plan of action. Tools like Tableau and LuckyOrange keep the work honest, so the plan gets tuned as results come in. And the aim is not only to bring students in. It is to keep them, and win their loyalty.
What are the benefits of hiring an educational consultancy?
Key benefits include:
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Expertise in educational marketing and student acquisition;
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Faster execution of marketing strategies;
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More efficient use of marketing budgets;
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Implementation of advanced technologies for data-driven personalization;
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Increased enrollment rates and boosted operational efficiency.
How does data analysis help improve student acquisition?
The consultancy gathers data and reads it with care. Out of that come the ideal student profiles, a call on how people will behave, and a campaign tuned while it runs. Deeper analytics mean sharper decisions, better aim, and in the end more conversions at a lower cost.
When is the right time to hire a marketing consultancy for my institution?
The right moment is when your school needs more enrollments, a stronger place in the market, better retention, or a way to keep up with the digital shift in education. A specialist brings the know-how and the wide view you need to clear those hurdles and reach numbers you can see.
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