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Business Internationalization: Sharjah Festival 2024 Highlights

Gustavo Goncalves
Gustavo Goncalves

Mar 7, 2024

Business Internationalization: Sharjah Entrepreneurship Festival

The Sharjah Entrepreneurship Festival 2024, held on 3 and 4 February at the Sharjah Research, Technology and Innovation Park (SRTIP), represented an unprecedented gathering of global entrepreneurs focused on Business Internationalization, bringing together innovative minds from around the world with this common objective.

Organized by Sheraa, the event saw distinguished participation from notable speakers who shared their views and expertise on a wide range of topics. Among these presentations, one stood out: "The power of internationalizing and thinking globally with your business".

Today, we will discuss in more depth this very important topic for companies seeking international prominence and explore innovative insights into entrepreneurship on a global scale.

What you’ll see in this post:

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Sharjah Festival 2024 Highlights

What is the Sharjah Entrepreneurship Festival?

The Sharjah Entrepreneurship Festival is an event that provides a platform for aspiring agents of change, innovative entrepreneurs and global visionaries to gather.

Held annually and hosted at SRTIP, during the two-day event participants can take part in practical workshops and attend lectures on the latest in terms of entrepreneurship and innovation.

As a participant, I had the opportunity to attend the debate “The power of internationalizing and thinking globally with your business”. This particular session resonated deeply with me, reinforcing my belief that the United Arab Emirates (UAE) has become the ultimate springboard for companies aspiring to achieve global prominence.

The debate was led by the respected entrepreneurs Reim El Houni, Maryam Bin Al Shaikh, Jen Blandos and Natasha Hatherall, who aptly articulated the idea that the UAE's unique ecosystem offers an unparalleled platform for companies that want to reach beyond their borders and have a significant global impact. 


How can diversity reach the world?

To better illustrate what I mentioned in the previous topic, I would like to elaborate more deeply on the UAE panorama and its potential for companies that want to grow internationally.

With 85% of the UAE population made up of expatriates from around the world, companies operating in this dynamic environment are directly exposed to a rich tapestry of cultures, languages ​​and perspectives.

This diverse workforce serves as a launching pad for global expansion as companies become accustomed to navigating the complexities of international markets.

For these entrepreneurs, having a multicultural team has proven invaluable in understanding and connecting with diverse consumer bases around the world.

Thus, combining talents and experiences within your organizations allows you to seamlessly adapt to different cultural norms and business practices, promoting stronger relationships with customers and partners on a global scale.


Building bridges to new markets

Furthermore, the speakers emphasized the strategic edge of taking advantage of personal and professional networks for companies seeking to enter new markets. With members coming from all over the world, these entrepreneurs have an integrated network of connections that spans continents.

In this way, this network not only facilitates a smoother market entry, but also promotes trust and credibility through a much broader cultural perspective, as these are essential components for successful international expansion.

Therefore, by leveraging their teams' existing relationships and cultural insights, these companies can adapt their offerings to meet the needs and preferences of diverse markets.

Whether forging partnerships, securing clients or navigating regulatory landscapes, having a global presence – even if it's through remote team members – offers a significant competitive advantage.


Why embrace a global mindset?

It is worth pointing out that, above all, the success of these entrepreneurs highlights the importance of adopting a global mindset in the business scenario we live in today. For while their companies may have roots in the UAE, their ambitions know no borders.

They recognize that the world is interconnected and that opportunities for growth are no longer limited by geographic borders.

Consequently, by fostering a culture of innovation, adaptability and cross-cultural collaboration, these entrepreneurs are not only expanding their businesses, but also contributing to the UAE's reputation as a hub for international entrepreneurship.

Their stories serve as inspiration for future business leaders everywhere, reminding us that the journey to global success begins with a willingness to think beyond borders and seize opportunities wherever they arise.


Sharjah: a gateway to global markets

Strategically located in the heart of the UAE, Sharjah serves as a vital gateway to not only the region's market, but also the Middle East and North Africa (MENA) as a whole.

With its business-friendly environment, world-class infrastructure and diverse talent pool, Sharjah stands out as the ideal destination for entrepreneurs, investors and leaders from around the world.

Furthermore, the Sharjah Entrepreneurship Festival itself also plays a central role in showcasing the region's potential as a robust international business hub, creating an ecosystem for collaboration, innovation and knowledge exchange. Serving as a catalyst to foster entrepreneurship and drive economic growth not only in Sharjah, but also in companies of different markets looking to expand their businesses globally.

Finally, the panel on "The power of internationalizing and thinking globally with your business" in the last edition of the event offered information and instigated valuable ideas about the transformative potential of expansion on a global stage.

Business Internationalization

It is extremely important to highlight that as companies continue to navigate an increasingly interconnected world, embracing diversity, taking advantage of networks and adopting a collective mindset will be the main drivers of success in the international market.

And with Sharjah leading the way as the gateway to the UAE and MENA region, the possibilities for global business growth are limitless.

Summary: During the panel “The power of internationalizing and thinking globally with your business”, presented at the Sharjah Entrepreneurship Festival 2024, we gained many insights into the importance of cultural diversity in the growth of companies looking to expand their businesses on a global scale and how this trend is already shaping the business world today.

To learn more about the countless possibilities that Sharjah offers for companies seeking international prominence, we invite you to get in touch with our team.

Come and discuss with us the ideal solutions for your business and discover how 4RevOps can be your main ally in leveraging your success!


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