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What is the importance of CRM for companies? 6 benefits!

Gustavo Goncalves
Gustavo Goncalves

Aug 11, 2023

CRM is a strategy that, together with software, transforms the consumer into the focus of the business and aims to achieve customer satisfaction, so it is very important. After all, a satisfied consumer is synonymous with success.

Therefore, the benefits of CRM are numerous, since, with this strategy, it is possible to increase the productivity of the sales team, attracting more consumers and, above all, retaining customers. Soon, 4revops will list 6 of the many benefits of this strategy.

In this post you will see:

Continue reading our post to better understand the tool and its importance for companies.

Better customer relationship management

The acronym CRM stands for Customer Relationship Management, which means Customer Relationship Management. Therefore, the possibility of improvements in management of the relationship with the consumer is one of the greatest benefits of the strategy. After all, in an increasingly competitive market, customer service is even more decisive for the success of a business.

Therefore, for the company to relate well with its customers, increasing the chances of sales and loyalty, the strategy relies on software known as a CRM tool. 

With the software, it is possible to gather all consumer information in one place, in addition to generating fundamental data so that an intelligent and effective approach with customers or potential customers is possible, thus enabling increased productivity of sales teams and of the company's revenue. In addition, satisfied customers are loyal and even promoters of the company.

Optimization of the sales process

With the CRM strategy and tool, it is possible to concentrate the entire sales process in one place, allowing the employees involved to have access to consumer information quickly and always updated. In this way, the customer receives a personalized service according to their needs.

In addition, the information collected in the software allows you to analyze which leads are really ready to make a purchase and which is the product or service that truly interests them. Therefore, the sales team will channel its energies into approaching the right people, optimizing the sales process and increasing the conversion rate.

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Joint work of the marketing and sales

teams The integration of the marketing and sales teams ensures better performance from both teams and contributes to the collective spirit within the company. After all, with the information collected by the CRM tool, the marketing team is able to improve its strategy, such as lead nurturing, segmentation in the sales funnel, creating campaigns and directing resources. In turn, with the good work of marketing, the sales team receives more and more qualified leads and needs less effort to sell.

In addition, the CRM software concentrates, in a single place, all the data about each client, avoiding problems such as duplicate information or outdated data by one of the teams. Therefore, marketing and sales teams working together is one of the many benefits of adopting CRM.

The importance of CRM for the automation of marketing processes

As mentioned in the previous topic, the CRM tool is very important for the good performance of the company's marketing team, and one of the reasons for this is the possibility of automation of processes Of marketing.

With the tool, it is possible to gather everything in one place: automation in the lead capture process, creation of campaigns and sales actions with the existing base, automation of the sales funnel and even customer retention work.

Therefore, 4revops develops landing pages , pop-ups, chatbots and other online campaigns connected to the CRM to segment and direct the generated leads. Once this is done, it is possible to count on intelligent nutrition through optimized segmentation. In this way, the lead is attracted to the sales funnel, and each stage of the funnel has an automation configured to guide the contact to the next stage, until reaching the sales goal.

Greater analytical vision for the business strategy

With the information generated by the CRM, it is possible to better understand the behavior and buying habits of customers. Therefore, the data provided allow greater knowledge of consumers, contributing to accurate and effective decision-making. Therefore, the analytical view provided by CRM is one of the benefits of this tool in the business strategy of any company.

Increase in the average ticket of customers

As already mentioned, the data obtained through the CRM software allow the elaboration of better strategies and decision-making. An example is the possibility of carrying out numerous actions that help increase the average value of tickets, such as upsell and cross sell.

After all, with the information generated by the CRM, it is possible to identify the profile of customers who usually perform upgrades on the company's services or products. That way, when profiling these customers, sales teams know which leads to contact to offer another product/service or the possibility of an upgrade.

In addition, it is also possible to monitor the preferences and buying habits of each customer, so that the sales team can offer the right products at the right time and to the right person. All this makes the consumer feel understood, after all, the company always offers exactly what he needs.

So, these are 6 of the many benefits that the customer relationship management strategy provides to companies. Therefore, the importance of CRM for the success of any business is clear. After all, this strategy allows you to close more sales, satisfy and retain customers and, therefore, generate more profit.

Want to know more about how to increase your business sales? So, understand right now how to increase the conversion rate in the sales funnel!

 How to increase the conversion rate 

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