Have you ever made an online purchase? With the practicality and ease of e-commerce, many Brazilians have opted for digital purchases. Today, you can buy anything from that dream trip to an electronic device.
The best part is that you can do all this without even leaving your computer. Just one click to receive your order in the comfort of your home. Very practical, isn't it?
And if, on the one hand, consumers find countless benefits with the flexibility and convenience of e-commerce, on the other hand, this has been the way for companies to increase their results.
But to get your e-commerce online, it takes more than willpower, after all, nobody deserves a website full of bugs, right? If you are starting from scratch or have already invested in your website, but want to improve it, this post is for you! Get to know, now, 7 essential tips to set up a good e-commerce and attract more customers.
How to build an e-commerce site and attract more customers
E-commerce is an online commerce model where the customer chooses, pays, and buys online, while delivery depends on logistics. Because an online store can be accessed from anywhere and at any time, it expands a brand’s reach and helps grow the business. To launch an ecommerce site with quality, you need solid planning, a stable and secure platform, strong product pages, and investment in customer support and promotion. With structure, trust, and SEO, it becomes easier to attract visitors and improve conversion.
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Study your target audience and create a persona to guide communication and marketing.
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Build financial, operational, and marketing plans before setting up the store.
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Choose a platform with stability, security, organized layout, and a responsive site.
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Set prices and write complete descriptions with photos and product details.
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Invest in support, promotion, email marketing, and SEO techniques.
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What you will see in today’s content
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What e-commerce is and why it expands your brand’s reach.
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How the online purchase process works, from product selection to payment and delivery.
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Why e-commerce gained momentum, with data from Brazil and the global scenario.
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How to study your target audience and create a persona to guide marketing.
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How to plan finances, operations, and promotion before launching your store.
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What to consider in the platform and site, including stability, security, LGPD, and responsiveness.
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How to price and describe products with photos and detailed information.
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How to use support, AI chatbots, social media, paid media, content, and email marketing.
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How to apply SEO in e-commerce with structure, fast pages, and product structured data.
Continue reading!
What is e-commerce?
If you are now introducing your brand into digital commerce and have some questions about what e-commerce is, we will explain how this sales process works in practice in the new virtual universe.
E-commerce is a kind of online business in which the user can sell and buy different types of products. It's like digital commerce, you know? In this case, your company is structured on a website.
And the best thing about e-commerce is that the user can find your brand wherever they are and anytime. Unlike physical stores, the site does not restrict its reach to one region and is the ideal opportunity to expand your online business. The consumer only has access to the internet to find your store.
In practice, how does e-commerce work?
Unlike traditional commerce, here, everything is 100% digital, from product choice to payment. The only thing done in person is the logistics of delivery, but there are also those who sell digital services and don't even depend on physical processes at that moment.
In addition to practicality, with websites aimed at Brazilian e-commerce, consumers also have more autonomy in the internet sales. Just access the website and all product information will be available on the page. Oh, and of course, if you need it, there is also the option to get in touch with your main questions.
This convenience and speed are why e-commerce has so many followers around the world, and that's what we're going to talk about next. After all, what caused this boom in the virtual world and the migration of so many companies to the e-commerce platform?
Is e-commerce the trend of the moment?
Instead of just looking at "trends," it's worth looking at the data. At the beginning of 2025, Brazil had 183 million people using the internet and 144 million user identities on social networks, showing how the purchase journey already begins (and ends) in the digital world, according to Digital 2025: Brazil (DataReportal).
And the impact on retail is direct: by 2025, revenue is projected at R$ 224.7 billion in Brazilian e-commerce. In the global scenario, eMarketer estimates online retail sales at US$ 6.419 trillion in 2025, a clear sign that e-commerce has ceased to be a "trend" and has become a basis for growth.
So, if you were still wondering if this is one of the trends for companies, the answer is yes! Online sales are here to stay, and if you haven't yet invested in this market, it's time to update yourself to meet the new demands of the online consumer.
Image: Running an e-commerce store includes steps like picking, verifying, and shipping customer orders.
7 tips for setting up your website
Ok, now that you know that e-commerce is a big trend for the next few years, you must be thinking about creating your website, right?
But with so many tools and technological innovations, there are those who are still unsure where to start. If you are part of this group and are starting in the digital world, below, we will show you 7 valuable tips for you to set up your e-commerce.
Study your target audience
If you want to get good results with your website, first of all, you need to know the consumer. Defining your target audience and understanding their needs in this new digital environment is essential to building your brand communication and digital marketing.
It is at this point that you must create a persona, that is, the semi-fictional character that represents your ideal audience. If you want to delve deeper into the subject, just access our YouTube channel, as we have a complete video about personas.
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Now that you have your target audience in mind, it's time to start planning. After all, just like in a physical store, maintaining a store on a digital platform also requires a whole lot of logistics.
At this stage, you should divide your planning into three steps. First, the financial planning, in which all the costs to keep the site online will be stipulated; second, operational planning, considering every detail of the online sales process; Finally, marketing planning, after all, you need to have a good strategy to capture customers.
Thinking and structuring the logistics of each of these steps is extremely important for your company to perform well in the digital market.
Choose a good e-commerce platform
It's time to put it into practice and start setting up your e-commerce. There are two ways to do this: hire a website developer or an e-commerce platform. If you choose the second option, you will need to get your hands dirty to set up your virtual store.
Read too:
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How to decrease the rejection rate and increase the conversion
- Data Analysis: really know your customer and make less mistakes
What to consider when setting up your website?
Regardless of your choice, when setting up your e-commerce, remember to take into account some factors to have a good website.
As for the infrastructure and security of the page, after all, a good platform must offer high stability. Can you imagine if your website is down when sales are booming?
Beyond “staying online,” your ecommerce must build trust and meet baseline requirements. Brazil’s Decree No. 7,962/2013 (ecommerce) highlights clear supplier/product information, easy customer support, and the right of withdrawal, elements that also improve conversion and reduce complaints.
On the data side, map forms, cookies, and integrations (payments, CRM, chat) to align with LGPD and make your privacy policy and consent preferences easy to find.
Another important point is the customization of the layout. A well-organized, fast and easy-to-navigate website can contribute to the customer experience and make it easier to complete their purchase.
Remembering that, in the case of an e-commerce, the ideal is a responsive website, in which the layout adapts, regardless of the device, be it a cell phone, tablet or computer.
Mobile-first isn’t a “nice-to-have”: it’s essential. TIC Domicílios 2024 (Cetic.br/NIC.br) shows that mobile phones are used by 99% of connected people, and 60% access the internet exclusively via smartphone. That’s why you should prioritize speed, tap-friendly UI, a frictionless checkout, and lightweight images—especially on mobile.
Price your products and create good descriptions
By now, you already have in mind what you are going to sell and your niche, right? Regardless of what it is, such as clothes, accessories, digital services or even electronic devices, you need to face one of the most important steps: pricing and describing your product.
When stipulating an amount charged for your items, remember to take into account the costs of keeping your business online and also your profit margin.
After the prices are set, it's time to register the product on your e-commerce platform and describe each item. At this point, if you want to have satisfied customers, it is important to have quality photos and all the information about your product on your website.
At the time of description, it is your opportunity to convince the customer, so bet on detailed information, such as size, color and material.
Invest in customer service
As mentioned above, the purpose of the product description is to get the customer to enter your website and find the main information about the item. However, during the consumer's journey, some doubts or obstacles may arise that make them leave the product abandoned in the cart.
At this point, having a service channel can make all the difference. Imagine the following situation: a customer entered your website, but did not complete the purchase, because he was unable to verify the delivery time. He tried to answer his question by email, but he didn't get a response, and there was also no way to contact him through WhatsApp.
Can you see how this issue could easily be resolved with good customer service? By investing in the relationship between you and the consumer, it is possible to bring them closer to your company and improve customer satisfaction, making them not only buy but also be a propagator of your brand.
And since we're talking about customer service, AI-powered chatbots are one of the top trends when it comes to communication. In practice, chatbots are software developed to simulate and process human conversations.
By including a chatbot in your e-commerce, you offer your customer personalized service and reduce waiting time. Not to mention that AI chatbots interact with your customers and answer their main questions, improving the user experience.
And despite all this being done by machines, with Artificial Intelligence, communication gets closer and closer to natural language, making the bot able to serve its customer and easily develop a conversation.
Invest in promoting your e-commerce
Remember when we talked, in the planning stage, about the marketing plan? This is where you will put it into action. Just like in a physical store, your e-commerce needs good publicity.
In this sense, digital marketing can be the key to consolidate your company in the virtual universe. With the strategies, you can gain recognition in the online market and attract customers. If you don't know where to start, here are three tips to help you spread your content. Come on?
Invest in your social networks!
During this post, you may have noticed how the digital environment has consolidated not only in Brazil but in the world, people are increasingly online and connected. Therefore, to achieve this increasingly digital demand, your company needs to be where the consumer is, that is, on social media.
- Run paid media with intent + remarketing.
Search campaigns capture people already ready to buy, and remarketing brings back visitors who viewed products or abandoned carts, especially when you track events and audiences correctly. - Build “evergreen” acquisition.
Create SEO content for categories and common questions, then use simple automations (email/WhatsApp) to recover carts and drive repeat purchases with timely offers and replenishment reminders.
Therefore, it is important to analyze which channels your target audience is most present on and invest in these platforms, always feeding them with relevant content. Remember that the social network can be a great tool to attract new customers, after all, you are connected to the whole world.
Produce email marketing!
Most consumers who have embraced this virtual world have an email. According to a survey, the number of active Gmail users reaches 1.5 billion worldwide. And if there is such a large audience on this channel, why not use it in your strategy?
Email marketing can help lead nurturing as well as keep your target audience engaged. In fact, this is an important channel to keep consumers updated on promotions, information and new products. In addition, as email marketing is a direct form of communication with the consumer, this tool can contribute to after-sales.
When incorporating email marketing into your strategy, prioritize automation tools. By investing in automation, you optimize the flow process, making it more assertive and facilitating communication with your lead.
In addition, automated flows allow you to contact your lead at strategic times. For example, you know the famous abandoned carts? Email marketing automation is a great strategy to get them back.
With the data from the customer who was almost ready to make the purchase, it is possible to nurture the lead with personalized follow-up messages and recover your customer. You can even offer discounts for him to complete his first purchase, and best of all, all this in an automated way.
Bet on SEO techniques
If your focus is to appear on the first pages of Google, it's time to invest in SEO for your website. Search Engine Optimization is a set of techniques to optimize and rank your website in search engines.
In ecommerce, SEO isn’t just “copy”: it’s structure. By implementing Google Search Central product structured data, your pages may show price, availability, and ratings directly in Google results, improving click-through rate. Combine that with fast pages, strong category architecture, and a frictionless checkout flow.
With good techniques, it is possible to improve your positioning and bring greater credibility to your site. In addition, with SEO, your e-commerce can attract more visitors, more qualified leads and promote a better user experience.
And since we're talking about digital marketing, we have an extra tip for you! When it comes to your strategies, it is obvious that it is important to focus on attracting new customers. However, the retention process cannot be left out, this is one of the essential steps that often takes a back seat and consequently leads to customer evasion.
In fact, when it comes to retention, the hubspot can be a great ally for your company. Want to know how? Access our last post and discover: How Hubspot will help your company in customer retention.
Frequently asked questions about e-commerce and how to build an online store
What is e-commerce?
E-commerce is a type of online business where people can sell and buy many kinds of products through a website. In practice, it works like a digital store where a company structures its shop inside an online platform.
How does e-commerce work in practice?
E-commerce runs 100% digitally for product selection and payment. The in-person part usually happens in delivery logistics, and for digital services even that step may not depend on physical processes.
Why is e-commerce so convenient for consumers?
It is convenient because it allows people to buy without leaving home and with just a few clicks. In addition, shoppers can find product information on the page and use a contact channel to ask questions when needed.
Is e-commerce a trend or an established path?
It is an established path. In early 2025, Brazil had 183 million people using the internet and 144 million social media user identities, and e-commerce revenue in Brazil for 2025 is projected at R$ 224.7 billion. Globally, there is an estimate of US$ 6.419 trillion in online retail sales in 2025.
What should I do before launching an online store?
Before you start, it helps to define your target audience and understand their needs in the digital environment. Then it is important to build financial, operational, and marketing plans to support the operation.
Why does creating a persona help you sell more online?
A persona helps because it represents, in a semi-fictional way, the profile of the ideal audience. That makes it easier to create more aligned communication and make better decisions in digital marketing strategies.
What are the essential points when choosing an e-commerce platform?
A strong platform needs stability and security so the site does not go offline during peak demand. It also helps to have layout customization, an organized and fast site, and easy navigation to improve experience and make buying simpler.
What legal and data-related care should I consider in e-commerce?
It is important to keep clear information about the supplier and the product, provide easy customer support, and respect the right of withdrawal, as reinforced by Decree No. 7.962/2013. It also helps to map forms, cookies, and integrations and align everything with LGPD, making the privacy policy and consent preferences easy to find.
Why is a responsive, phone-focused site so important?
Because phones dominate internet access: they are used by 99% of connected people and 60% access the internet exclusively via smartphone. That is why it makes a difference to prioritize speed, easy-to-tap buttons, simple checkout, and lightweight images, especially on mobile.
How should I price and describe products properly?
For pricing, consider the costs of keeping the online business running and your profit margin. For descriptions, use quality photos and include details such as size, color, and material to reduce doubts and improve satisfaction.
How does customer support prevent cart abandonment?
It prevents abandonment by solving questions that block checkout, such as delivery time and purchase conditions. Having accessible channels like email and WhatsApp brings consumers closer to the brand and improves the experience.
Do AI chatbots really help e-commerce?
They help because they reduce waiting time and offer more personalized support. They simulate human conversations, answer questions, and make communication closer to natural language.
What should I do to promote an e-commerce store and attract customers?
One key step is to be on the social networks where your audience is, posting relevant content. It also makes sense to use paid media focused on intent and remarketing, and build ongoing acquisition with content and simple automations via email and WhatsApp to recover carts and encourage repeat purchases.
How can e-mail marketing support sales and after-sales?
E-mail marketing helps nurture leads, keep the audience engaged, and share promotions, information, and new products. With automation, you can create more accurate flows and recover abandoned carts with personalized messages and, when it makes sense, offer discounts to encourage a first purchase.
What does SEO change in e-commerce?
SEO improves rankings and credibility and helps attract visitors and more qualified leads. In e-commerce, it involves structure, such as product structured data to show price, availability, and reviews, plus fast pages, strong category pages with content, and a frictionless checkout.
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