“Ok Google, set the alarm clock for 06:00.”
You probably already know Alexa or even have one in your house (or another virtual assistant). Voice commands have gained more space and improvements, becoming more accessible and useful to users.
In this text, we will specifically talk about an interesting feature of voice command: Google voice search. We have separated some interesting facts that will show a little of the power and possibilities that this tool can bring to users and companies.
Google voice search in practice
Google voice search is the use of voice commands on smartphones, smart speakers and other connected devices to search without typing. It already accounts for a relevant share of mobile searches and has become part of users’ daily lives, who look for speed and convenience. For companies, embracing this behavior means modernizing the business, improving customer experience, strengthening brand recognition, optimizing SEO and expanding inclusion for audiences with different needs.
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Search without typing on phones, smart speakers and connected cars.
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Make access to information and shopping faster and more convenient.
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Optimize content and ads with keywords close to how users actually speak.
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Improve brand recognition and credibility by appearing in voice searches.
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Include illiterate people or users with disabilities in online search behavior.
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What you will see in today’s content
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How Google voice search has become a consolidated behavior in digital routines.
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How voice commands can be advantageous for companies and institutions.
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How voice search contributes to brand recognition and customer loyalty.
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Data about the use of voice assistants and the importance of mobile experience.
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Ways to teach your audience how to use Google voice search in their daily lives.
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How voice search already influences SEO and the use of long-tail keywords.
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The relationship between voice search, page loading speed, AMP and image compression.
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The role of voice search in including illiterate people or users with disabilities in online searches.
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Google voice search is already part of everyday life
Voice search is no longer “just a trend” – it’s a mainstream behavior. A report from G2 that compiles voice search statistics from sources like Statista and Synup shows that voice already accounts for around 20% of mobile queries and that there are billions of digital assistants in use worldwide.
This means Google voice search is not a niche feature anymore, but part of how people naturally interact with phones, smart speakers, and connected cars. For brands, it’s a clear sign that Google voice search must be considered in SEO, content, and UX strategies.
Google voice command has become so popular that it is one of the big trends for this and the next few years.
The tool is very useful, as many users cannot or do not want to waste time typing a search phrase or word, preferring to just say what they are looking for.
Beneficial tool for institutions
And it's not just the user who benefits from the Google voice command: a company can use this tool to improve its customers' experience.
In addition, this is also an efficient way to modernize the business, bringing technology that will be really useful to users, allowing them to make their purchases more easily.
Investing in Voice Search Optimization Can Improve Brand Recognition
According to Forbes, a study showed that Amazon was able to increase its revenue by about $1.8 billion just by investing in an e-commerce site optimized for these new technologies.
When producing content for the internet or creating ads, it is still interesting to pay attention to how users say the keywords that refer to your business. In this way, you will work to make your site more easily seen by these people.
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The Importance of Brand Recognition
But what is brand recognition? It is nothing more than the way and frequency with which your audience is in contact and is familiar with your institution. If, when thinking about a chocolate, you remember a specific organization or brand, for example, it means that it works well in this aspect.
A business that invests in the recognition of its brand is able to have loyal customers who help in the positive dissemination of its products and services. In addition, your business also gains credibility.
The use of voice search
Recent reports compiled by G2 show that voice search has become a regular habit. According to these recent voice search statistics, about 21% of people use voice search every week, and voice represents roughly 20% of all queries made on mobile devices.
The same report estimates that the number of voice assistants could reach around 8.4 billion active devices by 2024, exceeding the global population. This underlines how deeply voice search is embedded across smartphones, smart speakers, cars, and other connected devices.
A large amount of these voice searches are carried out by cell phones, reaching, according to SemRush, 56% of the total searches performed. Therefore, when we talk about voice searches, it is important to remember the accessibility of websites on mobile devices.
Image: irtual assistants and smartphones are making Google voice search part of users’ everyday lives.
How to search by voice on Google?
It is interesting that you not only work on your website to be more responsive, but also teach your audience how to search by voice on Google. This can be done through the creation of content on the website itself, social networks or a simple email telling more about this technology.
Show the different applications that this tool can offer for your audience's daily life, such as checking the weather forecast faster or even shopping in a few seconds.
Voice search already influences SEO In the
In the previous topic, we talked about working with keywords that users can say in voice searches. This is interesting because this AI is a factor that influences SEO.
This was to be expected, since SEO deals precisely with techniques to optimize user search in favor of companies and websites, which currently also involves voice search.
How to optimize SEO for voice searches?
A tip to prepare your SEO for this Artificial Intelligence trend is to invest in long-tail keywords. That way, you'll get closer to the way users talk to the voice assistant to find what they're looking for.
It's also important to avoid fancy words, as people tend to do their searches more informally, according to a survey by Backlink after analyzing nearly 10,000 search results.
Load speed for voice searches is faster than a website
According to research, the average page load for
voice search is 4.6 seconds, 52% faster than text. This is relevant information, as the time a page takes to load can influence a site's bounce rate.
And it makes perfect sense that this loading is fast, after all, this is exactly what users who do voice searches are looking for: speed in obtaining results. However, this optimization need not stop there.
How to increase page load rate?
In addition to investing in voice searches, another interesting tip to improve the loading rate of your website is to invest in image compression. Thus, they will lo
ad faster and, consequently, the pages will also be ready in less time.
If you have users who load your site through cell phones, it is important that you invest in the AMP (Accelerated Mobile Pages) feature to create an HTML standard on the pages and, in this way, speed up their loading.
It is a way of including non-literate users in online
surveys Voice search is a way to facilitate the daily lives of users, but it is also a powerful inclusion tool, as it allows people who are not literate or have some kind of disability make your Google searches with ease.
Investing in voice search allows these users to find your website
and, consequently, your products and services more easily. Also, raising the flag of inclusion will make your brand have a good reputation with the public.
In this way, by better understanding the importance and power that Google voice search currently has, you can give more value to this tool and use this knowledge to optimize your website and your marketing strategies considering this tool.
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Frequently asked questions about Google voice search
What is Google voice search and why is it important?
Google voice search is the use of voice commands to perform searches on devices such as smartphones, smart speakers and connected cars, without needing to type. It is important because it already represents a significant share of mobile searches and is part of many users’ digital routines. In several contexts, speaking to the device is more natural than typing, which makes the process faster and more accessible. This change in behavior directly impacts marketing, SEO, UX strategies and the way companies interact with their audiences.
Is voice search still a trend or already a consolidated behavior?
Voice search is already a consolidated behavior, not just a trend. The text shows that surveys by G2, based on sources like Statista and Synup, indicate that voice accounts for around 20% of searches on mobile devices, in addition to billions of digital assistants in use. These numbers show that talking to a phone, smart speaker or connected car has become part of everyday life. This reinforces the need to consider Google voice search in digital marketing, SEO and user experience strategies.
What are the benefits of Google voice commands for companies and institutions?
Google voice commands benefit both users and companies. For businesses, it is a way to modernize their experience by offering a resource aligned with current audience behavior. It allows customers to find information and make purchases more easily and quickly, improving navigation. In addition, by investing in voice search, a company increases its chances of being found by new audiences, strengthens brand recognition and builds more credibility, especially when it delivers useful and accessible answers across different devices.
How can voice search improve brand recognition?
Voice search can strengthen brand recognition by making the institution more present in the answers users receive when searching. Brand recognition is how often and in what way the public comes into contact and becomes familiar with an organization. When a company optimizes its content and ads to match the way people speak and search, it increases the chances of being remembered in everyday situations. This helps create loyal customers, encourages positive word of mouth about products and services and raises the business’s credibility in the market.
In what way does voice search influence SEO?
Voice search influences SEO because it changes how people formulate their queries. Instead of typing short, direct terms, users tend to speak longer, more natural phrases to the voice assistant. This directly impacts keyword choices and how content is structured. The text highlights that this artificial intelligence is already a factor influencing SEO, since SEO’s goal is to optimize user searches in favor of companies. Considering voice means adapting content to better answer user intentions and real language.
How can I optimize SEO for voice searches?
To optimize SEO for voice searches, the text points to two main directions. The first is to invest in long-tail keywords that resemble the way users talk to the voice assistant, using more complete, natural phrases. The second is to avoid very sophisticated terms, because people usually search in a more informal way. A study mentioned, carried out by Backlink by analyzing thousands of search results, reinforces the importance of accessible language. Adjusting content and ads to this style helps the site appear more often when the user talks to the device.
Why is loading speed so important for voice searches?
Loading speed is crucial for voice searches because these users mainly seek speed in getting results. According to the data presented, the average loading time of a page via voice search is 4.6 seconds, about 52% faster than text-based searches. This shows that site performance directly affects the user experience and can impact the bounce rate. If a page takes too long to load, users tend to leave and look for another answer. Therefore, speed is a critical factor in this context.
How can I increase page loading speed for voice search users?
The text suggests some actions to improve page loading speed. One is to invest in image compression so they are displayed more quickly and do not slow down loading. Another recommendation is to use AMP (Accelerated Mobile Pages), creating an HTML pattern designed to speed up loading on mobile devices. This is especially important because many voice searches are made on phones. By applying these technical improvements, the site tends to be lighter, respond faster and offer an experience compatible with the expectations of those who use Google voice search.
How can I teach my audience to use Google voice search?
The text highlights that it is not enough to optimize the site; it is also interesting to teach the audience how to use Google voice search. This can be done through educational content on the website itself, on social media or via e-mail explaining the feature. The company can show, for example, how to use simple commands to check the weather forecast or to make purchases in a few seconds. By guiding users in using this technology, the business helps them make their routines more practical and increases the chances that its site will be found through voice.
In what way does voice search contribute to user inclusion?
Voice search is presented as a powerful inclusion tool. It allows illiterate people or those with some type of disability to perform Google searches easily, just by speaking to the device. By investing in voice search, companies make it easier for these audiences to access information, products and services. In addition, adopting this technology and taking care to make the site accessible helps build a positive brand image, associated with inclusion and concern for different user needs, expanding the reach and impact of the business’s digital presence.
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