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The Growth of Google Voice Search: Fun Facts

Gustavo Goncalves
Gustavo Goncalves

Dec 30, 2022

Ok Google, set the alarm for 6 am.” You certainly already know Alexa or even have one in your house (or another virtual assistant). Voice commands have gained more space and improvements, becoming more accessible and useful to users.

In this text, we will specifically talk about an interesting feature of voice command: Google voice search. We separate some interesting curiosities that will show a little the power and possibilities that this tool can bring to users and companies.

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What will you see in this post?

Google voice search is one of the trends for 2022

The tool is very useful, since many users cannot or do not want to waste time typing a phrase or a search word, preferring to just say what they are looking for.

Advantageous tool for institutions

And it's not just the user who benefits from the Google voice command: a company can use this tool to improve the experience of its customers. 

In addition, this is also an efficient way to modernize the business, bringing technology that will be really useful for users, allowing them to make their purchases more easily.

Investing in voice search optimization can improve brand recognition

According to Forbes, a study showed that Amazon was able to increase its revenue by around US$1.8 billion just by investing in an e-commerce optimized for these new technologies.

Comes to producing content for the internet or creating advertisements, it is still interesting to pay attention to how users say the keywords that refer to your business. In this way, you will work to make your site more easily seen by these people.

The Importance of Brand Recognition

But what is brand recognition? It is nothing more than the way and frequency with which your audience is in contact and is familiar with your institution. If, when thinking about a chocolate, you remember a specific organization or brand, for example, it means that it works well in that aspect.

A business that invests in the recognition of its brand manages to have loyal customers who help in the positive dissemination of its products and services. In addition, your business also gains credibility.

58% of online adults have used voice search

According to Voicebot, 58% of adults using the internet have used voice search at least once in 2019, and 33% have searched in that format every month at the beginning of the same year.

A large number of these voice searches are carried out using cell phones, reaching, according to SemRush, 56% of all searches performed. Therefore, when we talk about voice searches, it is important to remember the accessibility of websites on mobile devices. 

How to search by voice on Google?

It's interesting that you not only work your website to be more receptive, but also teach your audience how to search by voice on Google. This can be done by creating content on the website itself, social networks or a simple email telling more about this technology.

Show the different applications that this tool can offer to your audience's day-to-day life, such as checking the weather forecast more quickly or even making purchases in a few seconds.

Voice search already influences SEO

We spoke in the previous topic about working on keywords that can be said by users in voice searches. This is interesting because this AI is a factor that influences SEO.

This was to be expected, since SEO deals precisely with techniques to optimize user search in favor of companies and websites, which currently also involves voice search.

How to optimize SEO for voice searches?

A tip to prepare your SEO for this Artificial Intelligence trend is to invest in long-tail keywords. That way, you'll get closer to the way users talk to the voice assistant to find what they're looking for.

It's also important to avoid fancy words, as people tend to do their research more informally, according to research done by Backlink after analyzing nearly 10,000 search results.

Voice search loading speed is faster than a website

According to research, the average page loading time for voice search is 4.6 seconds, 52% faster than for text search. This is relevant information, as the time it takes for a page to load can influence a site's bounce rate.

And it makes perfect sense that this loading is fast, after all, this is precisely what users who do voice searches are looking for: speed in obtaining results. However, this optimization does not have to stop here.

How to increase page loading rate?

In addition to investing in voice searches, another interesting tip to improve your website's loading rate is to invest in image compression. Thus, they will load faster and, consequently, the pages will also be ready in less time.

If you have users who upload your site through cell phones, it is important that you invest in the AMP (Accelerated Mobile Pages) resource to create an HTML standard on the pages and, in this way, speed up their loading.

It is a way of including non-literate users in online

Search voice search is a way of facilitating users' daily lives, but this is also a powerful inclusion tool, as it allows non-literate people or people who have some type of disability to do your Google searches with ease.

Investing in voice search allows these users to find your website and, consequently, your products and services more easily. Also, raising the banner of inclusivity will make your brand have a good reputation with the public.

In this way, by better understanding the importance and power that Google voice search currently has, you can give more value to this tool and use this knowledge to optimize your website and your marketing strategies considering this tool.

Want to learn more ways to improve your audience's experience on your website? Check out this other post on our blog, where we give you some tips on how to do it!

How the CRO will help your consumer's experience on the web


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