mkt4edu Blog | Student Recruitment

Education CRM implementation in 3D: applicant-to-alumnus journey, integrations and a data dashboard

Education CRM implementation: the project phases

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Cesio Faria

Sep 16, 2026, 9:00:00 AM

There is a difference between buying a CRM and having a CRM that works. The first takes one...

Student recruitment calendar in 3D with entrance exam, Enem and transfer windows and an enrollment funnel

Student Recruitment Calendar: Strategies and Actions

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Gustavo Goncalves

Sep 15, 2026, 4:15:01 PM

Brazil closed 2024 with 10.2 million higher education enrollments, and 79.8% of them are in the...

Remarketing for student recruitment in a 3D scene with a laptop, five funnel steps and a graduation cap

How to use remarketing to win back a lost applicant

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Renan Andrade

Sep 14, 2026, 10:53:32 AM

Every intake has the same scene. The report shows plenty of visits to the program page, a few...

Outbound marketing 3D scene with platform tiles, a media console and rising pink bar chart

Outbound marketing for schools: what the data shows

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Gustavo Goncalves

Sep 7, 2026, 10:47:19 AM

Outbound marketing remains a valid strategy for educational institutions, and it works best as a...

Student recruitment 3D scene with a magnet, a glass funnel and a CRM panel holding qualified leads

Student recruitment: how to generate qualified leads?

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Gustavo Goncalves

Sep 4, 2026, 10:12:03 AM

Knowing how to run student recruitment matters more every year, and it is a skill fewer teams have...

Enrollment campaign 3D scene with a planning board, digital channels and an application console

Enrollment campaign: how to attract new students?

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Gustavo Goncalves

Sep 4, 2026, 10:05:58 AM

Digital marketing in education is an established strategy, especially for institutions investing in...

A leaking student retention funnel losing coins and enrollments, beside a valve closing the leak

Student retention: why does it cost less than recruiting?

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Gustavo Goncalves

Sep 4, 2026, 9:31:41 AM

Every institution celebrates when the recruitment funnel fills up, but few notice that the open...

A phone on a tripod films a testimonial: video content for student recruitment flowing toward enrollment

Video content for student recruitment: why does UGC sell?

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Renan Andrade

Sep 2, 2026, 8:55:18 AM

Choosing a university is not like buying any other product. It means betting years of your own life...

A cracked funnel spilling coins beside a checklist, a control panel, and a declining chart with a graduation cap.

High CAC in Student Recruitment? 7 Ways to Cut Costs

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Renan Andrade

Aug 27, 2026, 10:03:10 AM

Every recruitment results meeting runs into the same question: why does it cost so much to bring in...

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Recent

Education CRM implementation: the project phases

Student Recruitment Calendar: Strategies and Actions

How to use remarketing to win back a lost applicant

Outbound marketing for schools: what the data shows

Student recruitment: how to generate qualified leads?

Enrollment campaign: how to attract new students?

Student retention: why does it cost less than recruiting?

Video content for student recruitment: why does UGC sell?

High CAC in Student Recruitment? 7 Ways to Cut Costs

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