mkt4edu Blog | Student Recruitment (2)

Scale balancing the MEC score quality seal against the institution's public reviews on Google

How to align your MEC score with your reputation on Google

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Gustavo Goncalves

Oct 12, 2026, 12:30:00 PM

There is a scene that repeats itself at institutions well assessed by the Ministry of Education....

Decree document, hourglass for the deadline and checklist for the distance learning regulatory framework review

Distance learning regulatory framework: impact on student recruitment

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Gustavo Goncalves

Oct 11, 2026, 2:00:00 PM

Distance education overtook on-campus education in Brazil and accounted for 50.7% of higher...

Scales and jars of coins by program: the media budget distributed by cost and value per enrollment

Media budget by program: how to split it without guessing

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Renan Andrade

Oct 8, 2026, 9:00:00 AM

Few decisions in student recruitment weigh as much as splitting the budget between programs and...

An audience tired of the same ad, falling gauges and a bank of fresh assets: creative fatigue in recruitment

Creative fatigue in student recruitment campaigns

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Renan Andrade

Oct 7, 2026, 9:00:00 AM

Student recruitment campaigns are long. An application window stretches over weeks, sometimes...

Cracked funnel leaking coins next to a CRM: the waste that drives student recruitment cost up

Why student recruitment gets more expensive every semester

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Gustavo Goncalves

Oct 1, 2026, 4:30:00 PM

Every private institution knows the end-of-recruitment conversation. The target was hit, but the...

Lead loss in the enrollment funnel in 3D: failing stages, a funnel leaking applicants and recovery through the CRM

Lead loss in the enrollment funnel: how the CRM solves it

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Gustavo Goncalves

Sep 29, 2026, 9:15:00 AM

Every educational institution knows the feeling of a good campaign with a weak result. The media...

Online student recruitment in 3D with a map of Brazil, search and WhatsApp channels, a lead funnel and a confirmed enrollment

Online student recruitment: strategies that enroll

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Renan Andrade

Sep 21, 2026, 4:30:01 PM

For the first time on record, distance learning overtook on-campus education in Brazil and reached...

Admissions campaigns in a 3D scene: an ad reviewed against a checklist and the CDC, CONAR and MEC seals

Admissions campaigns: what a college can claim

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Renan Andrade

Sep 18, 2026, 9:30:01 AM

An educational institution's ad is communication and a document at the same time. What is written...

Education CRM implementation in 3D: applicant-to-alumnus journey, integrations and a data dashboard

Education CRM implementation: the project phases

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Renan Andrade

Sep 16, 2026, 9:00:00 AM

There is a difference between buying a CRM and having a CRM that works. The first takes one...

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How to align your MEC score with your reputation on Google

Distance learning regulatory framework: impact on student recruitment

Media budget by program: how to split it without guessing

Creative fatigue in student recruitment campaigns

Why student recruitment gets more expensive every semester

Lead loss in the enrollment funnel: how the CRM solves it

Online student recruitment: strategies that enroll

Admissions campaigns: what a college can claim

Education CRM implementation: the project phases

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