mkt4edu Blog | Student Recruitment (2)

Predictive AI in a 3D scene: lead cards enter an AI module and come out in three rows sorted by priority.

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

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Gustavo Goncalves

Aug 19, 2026, 11:47:16 AM

Recruiting students has become a high-stakes game. The cost per lead is rising, competition is...

WhatsApp for student recruitment: a 3D cell phone with green chat bubbles, a lead funnel, and a CRM dashboard with a graduation cap.

Does using WhatsApp for student recruitment lead to enrollment?

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Gustavo Goncalves

Aug 14, 2026, 1:55:59 PM

The same scenario plays out in almost every admissions office. A prospective student sends a...

A 3D illustration on a pink background depicting educational marketing metrics: a lead funnel, a dashboard with bar charts and performance indicators, and images of graduates representing the return on student recruitment.

Educational marketing metrics: Which ones should you track?

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Gustavo Goncalves

Aug 11, 2026, 9:29:50 AM

Every student recruitment campaign looks good as long as the leads keep coming in. The problem...

Pickup contact points converge on a dial that distributes the signal across four channels.

Maximizing Student Recruitment with Marketing Attribution

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Renan Andrade

Aug 10, 2026, 2:39:13 PM

Tracking channels is important, as is recording the amounts invested and calculating the ROI for...

A pink 3D enrollment funnel that integrates search, automation, and graduation into educational marketing strategies.

Do educational marketing strategies attract students?

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Gustavo Goncalves

Aug 6, 2026, 9:21:08 AM

Choosing a course is no longer a decision made at the admissions office counter. Prospective...

3D visual of a RevOps framework linking acquisition funnel, data dashboard, and continuous retention loop.

Student Recruitment and Retention: Why Integrate Them?

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Gustavo Goncalves

Jul 31, 2026, 12:22:02 PM

Most institutions still organize their business operations into two divisions that barely...

Online courses in a 3D scene with graduation cap, sealed diploma, video and class cards, rising chart, laptop form and funnel

Online courses: who can offer them and how to recruit?

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Gustavo Goncalves

Oct 30, 2023, 4:30:41 PM

Online learning is growing at a rapid pace in Brazil. To take advantage of the popularity of online...

Social media scene in 3D with vertical feeds, like icons and a CRM panel receiving student contacts

Social media for student recruitment: where to start?

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Renan Andrade

Oct 20, 2023, 4:06:11 PM

Does your institution already know how to use social networks in education? Young people are among...

Marketing automation in 3D: capture page, central hub, workflow cards, bar chart and an AI agent node

Marketing automation in student recruitment

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Gustavo Goncalves

Sep 22, 2023, 1:52:04 PM

Using marketing automation tools is already a reality for many organizations that know the benefits...

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Recent

Predictive AI: How to Forecast Enrollment and Prioritize Funding?

Does using WhatsApp for student recruitment lead to enrollment?

Educational marketing metrics: Which ones should you track?

Maximizing Student Recruitment with Marketing Attribution

Do educational marketing strategies attract students?

Student Recruitment and Retention: Why Integrate Them?

Online courses: who can offer them and how to recruit?

Social media for student recruitment: where to start?

Marketing automation in student recruitment

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